SCRIBOLOGYTM IS OUR UNIQUE METHOD FOR CREATING MOVING-GRAPHIC VIDEOS.
Backed by neuroscience and behavioral research, Scribology guides our use of style, medium and technology to hold your message at the center of your viewers’ focus.
Scribology is a set of principles
Our first video was a collaboration with Ph.D. psychologist Susan Weinschenk. She’s authored numerous books applying neuroscience and psychology to communication and online interaction. Her writings are just one of the many influences for Scribology. Knowing the science allows us to be intentional in the way we move your message.
Scribology is intuitive
We discuss Scribology freely with our clients, and they get it. It feels like common sense.
And like most clever solutions or puzzles, you wonder how you didn’t see it before. We don’t publish many details publicly because Scribology gives us a major advantage over other animation shops. Understanding Scribology and intentionally applying it to every message is the reason so many companies want to work with us.