Modern business depends on efficient knowledge transfer . Ideas must be expressed, transmitted, and received by an audience that is highly information - dependent and geographically separated.
The sheer volume of information is expanding faster than our capacity to efficiently transfer
it as meaningful knowledge.
The approach to knowledge transfer in an “information overload” age is to rely on a more m anaged delivery of linear, text - based information.
Text - intensive information is processed relatively slowly — whether it’s a static page, a series of bullet lists, or even a talking head video or audio narration.
Institutions and companies will become less competitive in an information-driven economy because they will continue to oversaturate with ineffective approaches.
You need a different, more human - centric medium of communication! This means visual content should take precedence over linear text.
Because our brains can more easily process motion and symbols connected to the spoken word, we can use them to communicate more effectively.
Instead of cramming in more and more words, we help the brain with a better, more natural “signal.” Words still matter, but knowledge transfer is more likely when we also use a primal, visual vocabulary.
“The outcome is true knowledge transfer based in the science of human perception.”
- John Parsons, Intuideas, Inc.
There is more competition for limited audience attention in an ever crowded pool of information available online. Use online video to make marketing messages simpler, more engaging, and more easily understood without losing important detail.
TruScribe enables you to generate effective video that breaks through the “noise”.