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How Should We Understand Engagement vs. Retention?

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Andrew Herkert
September 07, 2022 / Published in Scribology
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one

Breaking Down Silos to Unify and Profit

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Andrew Herkert
August 23, 2022 / Published in Human Resources, Internal Communications, Training & Development
People talk a lot about the issues with a siloed work environment, but how bad is it really? Lost profits, customers, and employee engagement are pretty awful—and that’s not all silos can do to your business. Here are some tips on breaking them down!
Separation

Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock n rollrolling stones

Why Isn’t My Whiteboard Video Animated?

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Andrew Herkert
August 11, 2022 / Published in Whiteboard Video
Why isn't my whiteboard video animated?
Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.

Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

What is a Video Series?

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Andrew Herkert
August 09, 2022 / Published in Whiteboard Video
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program.  A video series is a different type of content, with different potential audiences and messages.  So what defines a video series, and how can your organization benefit from one? A
video series

Visuals: Driving Beliefs and Myths

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Andrew Herkert
August 04, 2022 / Published in Content Trends, News, Visual Storytelling
Why do people believe weird stuff?  Is it an innate trait?  Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind?  Or is something else at play?
BeliefConspiracyConspiracy TheoryEvidenceMythsVisuals

The Process of Creativity and Innovation

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Andrew Herkert
August 02, 2022 / Published in Creativity in Business
Process of Creativity and Innovation
The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.

Metaphors and More: How Image Types Affect a Script

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Andrew Herkert
July 28, 2022 / Published in Visual Storytelling
While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.
how to choose imagesimages

Five Advantages of Whiteboard Storytelling

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Andrew Herkert
July 26, 2022 / Published in Visual Storytelling, Whiteboard Video
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Human handNovelSimple designssimplicitySynchronization
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Featured Posts

  • How Should We Understand Engagement vs. Retention?

    A question, to set the tone: would you rather h...
  • Understanding Authenticity

    We use real drawings and the artist's real hand...
  • Breaking Down Silos to Unify and Profit

    People talk a lot about the issues with a siloe...
  • Logos: Rock ‘n’ Roll’s Finest Branding

    A logo gives fans a familiar symbol, allowing e...
  • Why isn't my whiteboard video animated?

    Why Isn’t My Whiteboard Video Animated?

    Why isn't your whiteboard video animated? The s...

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