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Simplicity in Design

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Andrew Herkert
July 21, 2022 / Published in Whiteboard Video
simplicity in design
As a case study, brutalism helps us think about the value of simplicity in design. There's a reason the style was popular, and might be coming back. You can communicate a lot of messages by employing simple visual design.

Adapting to Change: The Cinema Case Study

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Andrew Herkert
July 19, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BlockbusterChangeMovie LengthPandemicRuntimeSpecial EffectsStreamingTicket SalesValue

Selfish, Emotional, and Necessary: The Lizard Brain

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Andrew Herkert
July 14, 2022 / Published in Scribology
The Lizard Brain
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of previous forms. Tailbones and similar structures qualify as vestigial, as
Blog

Sounds Perfect: How to Select Voiceover Talent for your Video

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Andrew Herkert
July 12, 2022 / Published in Content Trends, Scribology, Whiteboard Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
AccentsPitchToneVoice Talentvoiceover

Scribology in Song: 12 Principled Music Videos

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Andrew Herkert
July 07, 2022 / Published in Scribology
We examine our Scribology principles reflected in some of the best and most popular music videos of the last twenty years.
music

TruScribe’s Spoken Messaging Advice

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Andrew Herkert
July 05, 2022 / Published in External Communications, Scriptwriting
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
audienceCore conceptsSentence StructureSpeechSpeech PracticeWord substitution

SEO For Video

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Andrew Herkert
June 30, 2022 / Published in Content Marketing, Content Trends, External Communications
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
IndexIntentMetadataThumbnailTitleTopicvideo

Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.

Co-Creating Your Script with TruScribe

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Andrew Herkert
June 23, 2022 / Published in External Communications, Internal Communications, Scriptwriting, Whiteboard Video
Everything’s easier with a template, right? Well, easy isn’t the point of a TruScribe project—success is. Our scriptwriting process is highly customizable and collaborative at the highest level, ensuring the best possible script for your video. Read on to learn more!
Business VideoCo-CreationCollaborationCopywriterPartnershipScriptwriting

Symbols, Meaning and Branding

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Andrew Herkert
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling
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