Neuroscience, Learning and Communications

March 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
Our content creation is guided by the principles of Scribology--but where do those principles come from? Read on to learn more about the scientific background of our content creation principles!

Solving for “Why” with Whiteboard Animation

February 24, 2022 / Published in Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
We understand that not everybody is as familiar with whiteboard video as we are. So let's get into it, and see why whiteboard is the perfect choice for your message!

The Message Matters More

February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.

12 Design Principles in Tenet

February 10, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
Dogged by the pandemic but seemingly destined for cult-film status, Christopher Nolan's Tenet is a great study for Scribology in action. Check out where we see hits and misses as we look at Tenet through our lens of content creation!

Be Prepared with Whiteboard

February 08, 2022 / Published in Scribology, Whiteboard Video
Just how does TruScribe continue to make great whiteboard videos for our clients? Lead Artist Ben Schram talks marker storage, pigment, cleaning, and more!

Writing a Script for Voiceover

February 03, 2022 / Published in Content Marketing, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
The best medicine against a script that will sound awkward when read aloud is to simply read it aloud, or have someone read it aloud back to you.  Come prepared to your voiceover session with the best script you can bring with these straightforward tips.

Breaking Through Ambiguity with Whiteboard

February 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Whiteboard Video
What could be worse than a message that doesn’t land? Avoid ambiguity and ensure that your audience understands just what you mean!

Magic Frames: The Drone Photo Awards 2021

January 27, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
There’s something particularly arresting about drone photography that is absolutely on display in the 2021 Drone Photo Awards, fifteen entries of which are showcased by CNN here.  I think the singular magic of the technique is its ability to change how we think about visual storytelling. It’s understandable to think of visual storytelling—and storytelling more

For the Right Reasons: Trends in Business Ethics

January 25, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
What is it that truly makes customers respect a company today? More and more, the answer lies in the company's values, and how they express them. How do you present your values to your customers?

Successful B2B Communication in 2021: A Retrospective

January 20, 2022 / Published in Content Marketing, External Communications, Products and Services, Sales, Whiteboard Video
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas.  In 2021, they were absolutely requisite.