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Mastering Social Media for Customer Retention

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Andrew Herkert
December 02, 2021 / Published in Content Marketing, Content Trends, External Communications, Products and Services
Social media isn’t the sort of tool you wind up and forget about. You want your customers to engage with your social media platforms—and when they do, they want you to engage with them. Keep up with social media and keep retention high!
authenticfacebookloyaltyplatformretentionrewards

Take It Personally: Content Marketing Trends for 2022

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Andrew Herkert
November 30, 2021 / Published in Content Marketing, Content Trends
How do your users interact with the product? Are they posting online about it? Are they using it in combination with your other products? Keeping track will help you with product design going forward, and help you encourage social media and online celebration of your brand.
Co-Creationcontent marketingcustomer experienceVideo content

2022: Trends and Predictions in Communications

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Andrew Herkert
November 23, 2021 / Published in Content Marketing, External Communications, Human Resources, Internal Communications
As the world continues to demand adaptation and growth from successful organizations, TruScribe looks at communication trends going into 2022!
2022aicommunicationsHuman Resourcesmobile contentTechnologyvideo

Dune: Visualizing a Changing Universe

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Andrew Herkert
November 12, 2021 / Published in Content Marketing, Content Trends, News, Scribology, Visual Storytelling
Visual Storytelling in Dune
Dune is a film that tackles colossal issues, colossally—interplanetary politics, economics, war, religion—and strikingly personal concepts, intimately. Read on to see why this sci-fi phenomenon is taking the world by storm!
2021DuneLandscapeMoviesScience FictionVisual Storytelling

Here to Win: Squid Game’s Perfect Design

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Andrew Herkert
October 28, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, News, Scribology, Visual Storytelling
Squid Games Perfect Design Graphic
Squid Game's hold on audiences worldwide is incredible. Join us as TruScribe looks at the landmark show and analyzes the design principles that have made it a smash hit!

Olympians Biting Medals: How a Visual Transcends its Origins, and then Some

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Andrew Herkert
September 16, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
We know that words shift in meaning over time, but what happens to visual storytelling over time? Follow our examination of this Olympian tradition to explore this question, and explore how visuals take on meanings (and change them) over time.

Laughing More at Work

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Andrew Herkert
September 14, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Laughing more at work
There’s something inherently weird about reading an article that purports to seriously examine humor.  I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language.  Like this from Universal Class: “Humor events are defined as ‘discrete social behaviors that a producer intentionally creates for an audiences that influences audience positive affect.’”

What is a Whiteboard Animation Storyboard?

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Andrew Herkert
August 18, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding.  This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what they want key scenes (or all scenes,

Meanwhile, Back on Earth

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Andrew Herkert
July 30, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Visual Storytelling
There aren’t a lot of wholly unique takes to have on the space flights of Richard Branson and Jeff Bezos, so I won’t really pretend that I’m creating one here. Typically, responses are somewhere on the spectrum between “Billionaire joyrides are foolish” to “These were indeed historic moments,” and I’m not going to bother giving

Marketing Missteps To Avoid This Quarter

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Andrew Herkert
July 23, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Modern-Marketing-Mistakes-To-Avoid_Graphic
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations.  But even the best marketing efforts can be derailed by making even one or two major mistakes—so let’s take a
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