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I make a living editing videos and doing other video production things, but my educational background is in writing. I am equally comfortable tromping around outdoors as I am curling up inside with a good book or fun video game. Anywhere craft beer is served is a good place to be.

Understanding Authenticity

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Anita Hoffman
August 30, 2022 / Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
logosmotorheadrock n rollrolling stones
https://youtu.be/dRP_otj0gZM

How to Set up your Home Studio to Sound and Look Amazing

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Anita Hoffman
May 19, 2020 / Published in Visual Storytelling
Time to learn how to set up your lighting, audio, and camera to optimize your work from home setup. Watch this before your next remote meeting and WOW your colleagues.
lightingtips and tricks

Minimalism in Design and Video

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Anita Hoffman
May 14, 2020 / Published in Visual Storytelling, Whiteboard Video
Minimalism in Design
Simple, minimalist design is more than just a trend. In today’s noisy and distracting world, your audience appreciates it when your content quickly gets to the point.
design

How Do We Demonstrate Authenticity in Business?

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Anita Hoffman
April 24, 2020 / Published in Creativity in Business
Authenticity
Authenticity is key to connection. At TruScribe, we value authenticity in business because it builds trust and confidence with your audience.

Using Design Thinking for Better Digital Transformation

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Anita Hoffman
March 05, 2020 / Published in Creativity in Business
Use Design Thinking for Digital Transformation
Digital transformation has proved to be tough for many businesses and agencies. Design thinking can bring empathy to the process.
design thinkingdigital transformation

What Makes a Good Infographic?

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Anita Hoffman
February 06, 2020 / Published in Infographics
What makes a good infographic?
Infographics are pieces of visual content that engage an audience using captivating visuals to elevate complicated or dull topics. Let’s take a quick look at some basic tips, trends, and practices that go into a successful infographic.

Networking for Introverts

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Anita Hoffman
October 24, 2019 / Published in Content Marketing
TruScribe Booth at a Recent Event
Tips from a TruScriber about networking for introverts.
introvertsnetworking

What to Watch | Trends in Video Marketing

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Anita Hoffman
August 21, 2019 / Published in Content Marketing, Whiteboard Video
Business Trends in Video Marketing
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior. Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.

Is Creativity a Skill or a Talent?

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Anita Hoffman
August 16, 2019 / Published in Creativity in Business
Is creativity a skill or talent?
To unlock our innate talent to think creatively, we need to build back up the confidence, skill, and imagination we had as children.
creativity as skillcreativity as talent

Read this Before Writing a Script for an Explainer Video

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Anita Hoffman
August 02, 2019 / Published in Scriptwriting
Stop writing your script and read this first
There are three techniques you can keep in mind when writing a script for an explainer video. Keeping these techniques in mind will give you a basic framework to build off of and hopefully help to elevate your writing as a whole.
explainer video

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Featured Posts

  • How Should We Understand Engagement vs. Retention?

    A question, to set the tone: would you rather h...
  • Understanding Authenticity

    We use real drawings and the artist's real hand...
  • Breaking Down Silos to Unify and Profit

    People talk a lot about the issues with a siloe...
  • Logos: Rock ‘n’ Roll’s Finest Branding

    A logo gives fans a familiar symbol, allowing e...
  • Why isn't my whiteboard video animated?

    Why Isn’t My Whiteboard Video Animated?

    Why isn't your whiteboard video animated? The s...

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