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Bessie is a writer and marketing professional. She is passionate about media in all its myriad forms, an avid fan of live music and baseball, a frequent traveler, and a consummate foodie. She grew up in the Driftless area of Western Wisconsin, moved to Western Massachusetts for college and several years after, and then migrated back to the Midwest. She now lives in Madison, Wisconsin with her baby boy, teenage daughter, fiancé, two cats, and approximately 3 dozen house plants.

Your Video Marketing FAQ: Top 5 Questions Answered

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Bessie Cherry
July 31, 2020 / Published in Content Marketing
Video Marketing FAQ's
We’ve got the answers to 5 commonly asked questions about video marketing – answers that will help guide you along your video journey.

Training Creativity

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Bessie Cherry
July 24, 2020 / Published in Creativity in Business, Training & Development
Importance of creativity in training and development
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.

Turbocharge Your Learning and Development Strategy

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Bessie Cherry
June 19, 2020 / Published in Whiteboard Video
Creative content for L&D
5 ways to Incorporate Creative Content into L&D You know the Learning and Development team plays a vital role. They’re intrinsic when it comes to attracting a prospective employee, retaining that employee and keeping them actively motivated and engaged. They’re a go-to resource for deepening the capabilities of even your most seasoned talent. And they

7 Innovative Companies with Spectacularly Creative Content Marketing

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Bessie Cherry
June 12, 2020 / Published in Whiteboard Video
Examples of Creative Content Marketing
The companies listed here are big, small, and everywhere in between, but they have a common thread: innovation. Each company represents a new way of approaching content marketing.

Video Marketing on LinkedIn

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Bessie Cherry
May 22, 2020 / Published in Content Marketing
Video Marketing for LinkedIn
Video content is in demand on LinkedIn. Ready to link your video strategy to LinkedIn? Here are a few tips and a few things to try.
LinkedIn

Using Infographics for Your HR Content

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Bessie Cherry
May 15, 2020 / Published in Human Resources, Infographics
5 W's of Using Infographics for Your HR Content
Dive into the who, what, when, where, and why you need to introduce visual storytelling and infographics as part of your Human Resources content.

7 Secrets of Super Successful Video Marketing

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Bessie Cherry
March 10, 2020 / Published in Content Marketing
7 Secrets of Successful Video Marketing
Video marketing is a powerful and effective way to market. These seven secrets can help you make sure your video marketing is on the path to success.
video marketing

A Roundup of Drawing in the News

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Bessie Cherry
March 02, 2020 / Published in News
Drawing in the News
Visual communication has existed since long before the Internet – scientists estimate some symbols etched in the walls of caves have existed for 30000+ years. The seeds of what we now call animation were planted in 1833, when the phénakisticope was introduced. Soon after that, the zoetrope and the flipbook were invented. Concurrently, drawing was
drawing in the news

Creativity in HR | Frequently Asked Questions

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Bessie Cherry
February 27, 2020 / Published in Creativity in Business, Human Resources
Creativity in HR FAQ's
HR functions as a buzzing hub where talent and culture merge to make the workplace better for everyone. Here are some Frequently Asked Questions about bringing creativity into HR.
FAQHuman ResourcesLearning & Development

Resources to get you Diving into Design Thinking

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Bessie Cherry
February 20, 2020 / Published in Creativity in Business
Diving Into Design Thinking
We’ve compiled 20 of our favorite design thinking resources for Design Thinking, featuring practices and methodology to fit any industry.
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