Bessie is a writer and marketing professional. She is passionate about media in all its myriad forms, an avid fan of live music and baseball, a frequent traveler, and a consummate foodie. She grew up in the Driftless area of Western Wisconsin, moved to Western Massachusetts for college and several years after, and then migrated back to the Midwest. She now lives in Madison, Wisconsin with her baby boy, teenage daughter, fiancé, two cats, and approximately 3 dozen house plants.
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our creative insight and video expertise, but end up returning to us again and again
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with
These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back and think about who and what we truly love. Love is
Love ‘em or hate ‘em (much like your favorite football team or the rival team you despise) Super Bowl Ads are a perennial barometer of our nation’s collective zeitgeist. Since a single 30-second ad placement can cost five million dollars, you can bet there’s a lot of valuable marketing brainpower behind each one. Sure, there
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life. Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on
Working as TruScribe artist requires enormous amounts of brain power. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on brain power is considerable. So it’s imperative that we are able to recharge