Eric is a creative, an entrepreneur, and a co-founder of TruScribe. He has helped to grow and expand the services of the company and oversees innovation of new products such as Infographics and Graphic Recording Services. Eric is also the creative mind behind Squigl, software that turns text to video. When he isn’t busy with his entrepreneurial adventures, Eric enjoys spending time with his wife and two young children, biking, and playing all the tabletop games.
Marketing and promotional videos come in many shapes and sizes. And with the proliferation of technology, users can be more creative than ever. But the simple, engaging, and interactive whiteboard video is still one of the very best ways to share information about your business, service or product, and brand. Many enterprises are choosing whiteboard
Are you looking to spruce up your website content with engaging video? Or are you trying to find ways to make employee training more interesting? For these reasons and more, whiteboard animation services can be just the solution you’re looking for. A whiteboard animation video is an explainer video, typically used to sell a product
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our videos stick. We know that our clients need their videos to
We shared the evolution of our logo a few weeks ago. The tagline is another story. It has changed many times as we have grown and expressed the changes in who we were working with and what value we brought them. First Attempt Our first tagline, “Give Your Voice a Video” reveals our initial mentality,
It’s important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why video has become such a successful medium online and why you should
We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
Where do new ideas get legs? The Whiteboard. Recent years have shown, however, that the many divides of the business landscape across verticals and disciplines are indeed being bridged. The silos are coming down. In 2017 alone, we saw marketing and product teams collaborating more than ever, company leadership embedding itself within their sales teams,
Do you have a content plan for the next quarter? The times of the billboard and flashing lights are dead as technology trends increase and truly map the path for innovation in our future. With this technology transition over the last couple of years we have seen the death of MySpace (which started it all!)