Eric is a creative, an entrepreneur, and a co-founder of TruScribe. He has helped to grow and expand the services of the company and oversees innovation of new products such as Infographics and Graphic Recording Services. Eric is also the creative mind behind Squigl, software that turns text to video. When he isn’t busy with his entrepreneurial adventures, Eric enjoys spending time with his wife and two young children, biking, and playing all the tabletop games.
We’ve all seen it: A friend, family member or colleague has a genius startup idea for a product, service or cause, but the idea falters before ever making an impact. Why? Your connection failed to reach his target audiences in a compelling, memorable manner. To succeed in a competitive marketplace where consumers are growing increasingly
In 2012, we collaborated with the Wall Street Journal (WSJ) to explain the fiscal cliff. The video is featured on Wall Street Journal (WSJ) Live and combines TruScribe whiteboard animation with scenic video and expert interviews. It’s narrated and fronted by David Wessel. The video, which is just longer than seven minutes, explains everything you
Nobody wants to worry about legal issues and finding the right attorney. But there are times when it’s a necessary part of life. And it’s during those periods that you need the easiest and most cost-effective way to obtain legal advice. Back in 2012, we teamed up with EZLaw.com to create a whiteboard animation video explaining
When you are creating a whiteboard animation video to promote a product or teach a demonstration, finding the right voiceover talent is critical. In fact, research shows that using the right voice can cause a 35% increase in conversion. Are you wondering how to find the perfect talent for your next piece? Use these tips
You’ve developed the most compelling content about your company for an online video and you’re almost ready to launch it into the webisphere. You have a great story, it addresses the pain that your audience is experiencing, and it makes you look great! It ends with your company logo and then fades to black. Feels
So, you’ve got a new video for use in disseminating your company’s message online. The narration sounds great and the images are certainly compelling – so why aren’t people engaging with your new content in the way you expected? Enter video analytics. No matter how good your message “feels,” being unaware of how often and
At TruScribe we understand the frustration of messages trapped in “development hell,” never to see the light of day. While most companies are quickly catching on to the potential that online video holds for attracting and engaging potential customers, the process of developing these compelling content pieces often goes awry. What starts out as a
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and
What are some reasons that your company’s story and message are not heard and retained by your audience? There are many possibilities. Today, we are going to consider the fact that most messages are trapped in mediums (typically text or audio content) that are harder for people to consume. One of the most popular ways
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing your digital content to generate interest and potential sales leads – but