Eric is a creative, an entrepreneur, and a co-founder of TruScribe. He has helped to grow and expand the services of the company and oversees innovation of new products such as Infographics and Graphic Recording Services. Eric is also the creative mind behind Squigl, software that turns text to video. When he isn’t busy with his entrepreneurial adventures, Eric enjoys spending time with his wife and two young children, biking, and playing all the tabletop games.
We’ve discussed the potential that whiteboard scribing videos hold in terms of educating and persuading consumers to purchase your products or services several times already on this blog – but don’t think that’s the only place they have value! In fact, whiteboard videos can be used anywhere that traditional PowerPoint presentations can be found, whether
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value proposition to the world, you’ll ultimately find your company’s growth to be slow to non-existent. The
Online video viewing has increased exponentially over the past decade, and smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could influence digital marketing best practices, we first turned to comScore’s “2012 US Digital Future in Focus”
Our video production process consistently delivers high-quality whiteboard videos. If they say a picture is worth a thousand words, just how much information do you think you could convey by pairing hundreds of individual, instructional images with compelling audio content in a whiteboard scribing video? Studies have found that the amount of information transferred and
There is great power in stories. Whether you’re using carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information through storytelling is one of the most effective ways out there to ensure that your point is understood and retained. But what is it
If you’re creating whiteboard videos for public consumption, properly optimizing your videos for discovery and prioritization by the search engines using SEO best practices is an absolute must! To understand why this is so important, we first need to look at how the search engines operate. Every search engine – including Google, Bing, Yahoo and
Whenever any new technology enters the market and becomes widely adopted, it’s met with a chorus of questions about whether or not the preceding era’s devices will continue to retain market share. In some situations – as in the case of the ill-fated 8-track tape – replacement is complete, eliminating the older technology from the
We’ve all been there…accused of not listening to our significant others for one reason or another and immediately put in the dog house because of it. And though it is important to truly listen all the time (right, ladies?), it is particularly imperative to pay attention to what she says when talking about the engagement
One of the greatest aspects of the growth of the modern internet has been the democratization of vast amounts of knowledge. If you’re interested in learning how to complete simple tasks, you can bet there’s a “how to” article out there that will meet your needs. On the other hand, if you want to study
When it comes to getting your message across to a target group of consumers, you’ve got tons of options. You can publish press releases, deploy blog posts, create infographics and post video content to YouTube. One technique that has become more widely used over the past several years is whiteboard animation (also called video scribing). These