In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of direction could be to blame for this divide. It’s hard to know where to look for ideas, or how to determine what principles apply to your business goals and your brand's reputation.
It is our favorite time of year, Scribe For Action season! Launched in 2014, our Scribe For Action program donates TruScribe’s whiteboard animation services and software to selected non-profit organizations. In 2017, we will once again select four qualified non-profits to receive a free 2-minute video, with in-house script writing and voice over included