Magic Frames: The Drone Photo Awards 2021

January 27, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
There’s something particularly arresting about drone photography that is absolutely on display in the 2021 Drone Photo Awards, fifteen entries of which are showcased by CNN here.  I think the singular magic of the technique is its ability to change how we think about visual storytelling. It’s understandable to think of visual storytelling—and storytelling more

For the Right Reasons: Trends in Business Ethics

January 25, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
What is it that truly makes customers respect a company today? More and more, the answer lies in the company's values, and how they express them. How do you present your values to your customers?

Successful B2B Communication in 2021: A Retrospective

January 20, 2022 / Published in Content Marketing, External Communications, Products and Services, Sales, Whiteboard Video
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas.  In 2021, they were absolutely requisite.

Behind the Recommendations

January 18, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
We know that our clients are clever enough to understand our design principles and content creation methods, and this is why we don’t tell them what to do. We do, however, make recommendations--read on to learn why!

Reaching Visual Learners Through Whiteboard

January 13, 2022 / Published in Human Resources, Training & Development, Whiteboard Video
While much time and energy is spent on certain learning styles, the visual learning style deserves more focus--and one great way to serve visual learners is whiteboard video!

Beyond Visual Learning

January 11, 2022 / Published in Human Resources, Training & Development
Learning styles are no longer considered quite as set-in-stone as they once were—and that's a good thing. We're learning that we're all at least partly visual learners, and our learning styles change over time.

The Power of Storytelling in Healthcare

January 06, 2022 / Published in External Communications, Products and Services, Visual Storytelling
We might associate storytelling with many endeavors, including entertainment, but many of us might be surprised to know how beneficial the practice can be in healthcare—for both patients and providers.

First Impressions: Storytelling in Design

January 04, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.

How Professional Whiteboard Videos Improve Online Presence

December 23, 2021 / Published in External Communications, Whiteboard Video
Whiteboard video is good for your online presence--very good. Join us as we zero in on some great ways to leverage the strengths of your whiteboard video to engage your customers and elevate your brand's online presence!

Ways to Use Whiteboard Animation

December 21, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
You've made a whiteboard video—great! Where should you showcase it? How about... everywhere? Read on for some great internal and external uses of whiteboard video.