Stephen Ware, Author at TruScribe

Generating Leads with Video Marketing

July 28, 2020 / Published in Content Marketing

Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.

How is Content Marketing Like 19th Century Medicine Shows?

Stephen Ware

July 22, 2020 / Published in Content Marketing

A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn't just a fad.

What Makes a Creative Work Environment?

Stephen Ware

July 21, 2020 / Published in Creativity in Business

It takes more than creative people to get the most of creativity in your workplace. As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation. When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

The Myth of Short Attention Spans

Stephen Ware

July 16, 2020 / Published in Content Marketing

If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.

attention span Blog deliver meaningful content message retention online video marketing

Designing the Magic: Why Houdini Still Fascinates

Stephen Ware

July 15, 2020 / Published in Visual Storytelling

Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.

The Business of Creativity

Stephen Ware

July 14, 2020 / Published in Creativity in Business

To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.

Elevate Your Customer Experience with Scribing: Sales

Stephen Ware

July 13, 2020 / Published in Whiteboard Video

TruScribe’s content boasts the increased engagement and retention that can shorten your sales cycle and drive up interest in your brand.

sales

Why Isn’t My Whiteboard Video Animated?

Stephen Ware

July 09, 2020 / Published in Whiteboard Video

Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.

Images on the March: How Visuals Drive our News

Stephen Ware

July 08, 2020 / Published in Visual Storytelling

The right visual story can tell the truth about a complex moment in seconds. We retain their messages and, years later, describe them as a window into the zeitgeist.