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The Three Goals of Business Scriptwriting

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Stephen Ware
March 17, 2022 / Published in External Communications, Scriptwriting, Whiteboard Video
Business scriptwriting can feel overwhelming, but by pursuing these three goals (and a bonus tip), you can make your messaging easier than ever!
audienceCTAEmotionMessageReworkRewrite

Scriptwriting with SMEs: Three Great Tips

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Stephen Ware
March 15, 2022 / Published in External Communications, Internal Communications, Scriptwriting, Training & Development
A subject matter expert can make a great writing partner. Take a look at our best tips to work together on your message for a great video!
Active ListeningExpertMatterPartnerSMESubjectWriting

WarTok and Activism Through Video

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Stephen Ware
March 10, 2022 / Published in News, Visual Storytelling
Video and images of war can be our best chance at stopping the bloodshed. Join us as we examine visual storytelling in the Ukraine conflict.
InfluencersMolotov CocktailPhotographsStillsTikTokvideoWarTok

Visual Storytelling at the 2022 Winter Olympics

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Stephen Ware
March 08, 2022 / Published in External Communications, News, Visual Storytelling
Join TruScribe as we examine the visual storytelling at work at the 2022 Winter Olympic Games in Beijing!
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Scribology: 12 Principles You Didn’t Know You Knew

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Stephen Ware
March 03, 2022 / Published in Scribology, Whiteboard Video
We credit a great deal of our success to our adherence to the Principles of Scribology. Wondering what those are? It turns out that you already know!
accent colorFramingGeometryHuman FormsImage DensityMessageMotionStorysurpriseSyncVisualsVoice

Neuroscience, Learning and Communications

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Stephen Ware
March 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
Our content creation is guided by the principles of Scribology--but where do those principles come from? Read on to learn more about the scientific background of our content creation principles!
brain scienceEmotionNeurosciencePrinciplesretentionvideoWhiteboard

Solving for “Why” with Whiteboard Animation

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Stephen Ware
February 24, 2022 / Published in Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
We understand that not everybody is as familiar with whiteboard video as we are. So let's get into it, and see why whiteboard is the perfect choice for your message!
PrinciplesretentionvideoWhiteboardWhy

The Message Matters More

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Stephen Ware
February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.
EmotionLuke SkywalkerMessageplotPlot as vehiclestar warsThe Smoking ManThe X-Files

12 Design Principles in Tenet

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Stephen Ware
February 10, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
Dogged by the pandemic but seemingly destined for cult-film status, Christopher Nolan's Tenet is a great study for Scribology in action. Check out where we see hits and misses as we look at Tenet through our lens of content creation!
FramingHuman FormsImage DensityInvertedMessageMotionsurpriseSyncTenet

Be Prepared with Whiteboard

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Stephen Ware
February 08, 2022 / Published in Scribology, Whiteboard Video
Just how does TruScribe continue to make great whiteboard videos for our clients? Lead Artist Ben Schram talks marker storage, pigment, cleaning, and more!
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