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5 Common Marketing Video Mistakes (And How to Avoid Them)

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Stephen Ware
July 30, 2020 / Published in Content Marketing
Common video mistakes (and how to avoid them)
Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.

How to Say It: Content Types in Training and Development

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Stephen Ware
July 29, 2020 / Published in Training & Development
Why the type of content matters in training and development
There’s no silver bullet when it comes to training content but content type matters for engagement, retention rates, reusability, and budget, among others.

Generating Leads with Video Marketing

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Stephen Ware
July 28, 2020 / Published in Content Marketing, Sales
Use Video Marketing to Generate Leads
Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.

How is Content Marketing Like 19th Century Medicine Shows?

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Stephen Ware
July 22, 2020 / Published in Content Marketing
Content Marketing Wild West
A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn't just a fad.

What Makes a Creative Work Environment?

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Stephen Ware
July 21, 2020 / Published in Creativity in Business
What makes a creative work environment?
It takes more than creative people to get the most of creativity in your workplace.  As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation.  When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

The Myth of Short Attention Spans

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Stephen Ware
July 16, 2020 / Published in Content Marketing, Scribology
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.
attention spanBlogdeliver meaningful contentmessage retentiononline video marketing

Designing the Magic: Why Houdini Still Fascinates

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Stephen Ware
July 15, 2020 / Published in Visual Storytelling
Why Houdini Still Fascinates
Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.

The Business of Creativity

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Stephen Ware
July 14, 2020 / Published in Creativity in Business
To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.

Elevate Your Customer Experience with Scribing: Sales

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Stephen Ware
July 13, 2020 / Published in Sales, Whiteboard Video
TruScribe’s content boasts the increased engagement and retention that can shorten your sales cycle and drive up interest in your brand.
sales

Why Isn’t My Whiteboard Video Animated?

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Stephen Ware
July 09, 2020 / Published in Whiteboard Video
Why isn't my whiteboard video animated?
Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.
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