Stephen Ware, Author at TruScribe

5 Common Marketing Video Mistakes (And How to Avoid Them)

Stephen Ware

July 30, 2020 / Published in Content Marketing

Common video mistakes (and how to avoid them)

Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.

How to Say It: Content Types in Training and Development

Stephen Ware

July 29, 2020 / Published in Training & Development

Why the type of content matters in training and development

There’s no silver bullet when it comes to training content but content type matters for engagement, retention rates, reusability, and budget, among others.

Generating Leads with Video Marketing

Stephen Ware

July 28, 2020 / Published in Content Marketing, Sales

Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.

How is Content Marketing Like 19th Century Medicine Shows?

Stephen Ware

July 22, 2020 / Published in Content Marketing

A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn't just a fad.

What Makes a Creative Work Environment?

Stephen Ware

July 21, 2020 / Published in Creativity in Business

It takes more than creative people to get the most of creativity in your workplace. As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation. When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

The Myth of Short Attention Spans

Stephen Ware

July 16, 2020 / Published in Content Marketing, Scribology

If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.