What Makes a Creative Work Environment?

July 21, 2020 / Published in Creativity in Business
What makes a creative work environment?
It takes more than creative people to get the most of creativity in your workplace.  As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation.  When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

The Myth of Short Attention Spans

July 16, 2020 / Published in Content Marketing, Scribology
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.

Designing the Magic: Why Houdini Still Fascinates

July 15, 2020 / Published in Visual Storytelling
Why Houdini Still Fascinates
Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.

The Business of Creativity

July 14, 2020 / Published in Creativity in Business
To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.

Elevate Your Customer Experience with Scribing: Sales

July 13, 2020 / Published in Sales, Whiteboard Video
TruScribe’s content boasts the increased engagement and retention that can shorten your sales cycle and drive up interest in your brand.

Why Isn’t My Whiteboard Video Animated?

July 09, 2020 / Published in Whiteboard Video
Why isn't my whiteboard video animated?
Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.

Images on the March: How Visuals Drive our News

July 08, 2020 / Published in Visual Storytelling
How Visuals Drive our News
The right visual story can tell the truth about a complex moment in seconds. We retain their messages and, years later, describe them as a window into the zeitgeist.

Best Practices to Promote Your Video Content

July 07, 2020 / Published in Content Marketing, Whiteboard Video
Ways to promote your video content
People watch more videos than ever before. Let's take a look at a few ways to best promote your video content.

How to Turn Blog Content into a Video Script

July 02, 2020 / Published in Visual Storytelling, Whiteboard Video
When you turn blog content into video, you start production from a great place. It’s not redundant, it’s cost-effective and, in the long run, lucrative.

Rethinking Corporate Training Content with Video and Infographics

July 01, 2020 / Published in Training & Development
Using video content and infographics as part of your corporate training can have a positive effect on its success. Here are some guidelines to follow.