The best medicine against a script that will sound awkward when read aloud is to simply read it aloud, or have someone read it aloud back to you. Come prepared to your voiceover session with the best script you can bring with these straightforward tips.
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas. In 2021, they were absolutely requisite.
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.
You've made a whiteboard video—great! Where should you showcase it? How about... everywhere? Read on for some great internal and external uses of whiteboard video.
Most organizations use the language of brand compliance very seriously, and for good reason. What does it mean for a company to maintain brand compliance, and why does it matter?
Social media isn’t the sort of tool you wind up and forget about. You want your customers to engage with your social media platforms—and when they do, they want you to engage with them. Keep up with social media and keep retention high!
How do your users interact with the product? Are they posting online about it? Are they using it in combination with your other products? Keeping track will help you with product design going forward, and help you encourage social media and online celebration of your brand.
Dune is a film that tackles colossal issues, colossally—interplanetary politics, economics, war, religion—and strikingly personal concepts, intimately. Read on to see why this sci-fi phenomenon is taking the world by storm!
Squid Game's hold on audiences worldwide is incredible. Join us as TruScribe looks at the landmark show and analyzes the design principles that have made it a smash hit!
