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Logos: Rock ‘n’ Roll’s Finest Branding

Logos: Rock ‘n’ Roll’s Finest Branding

by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video

In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.”  I stand by it, but wish I’d expanded on it a bit more.  Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
Fall Video Marketing Trends

Fall Video Marketing Trends

by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video

We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics.  Today, we turn our attention to our favorite subject: video.  Join us for a look at the top trends in...
Adapting to Change: The Cinema Case Study

Adapting to Change: The Cinema Case Study

by Andrew Herkert | Jul 19, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services

I recently had what might well be the single most modern cinematic moment of my life: I rented The Batman on YouTube, and watched it all three hours of it from my couch.  Somewhere in the middle of it all, I realized how distracting and bizarre it was to be...
Whiteboard Video: A Great First Impression

Whiteboard Video: A Great First Impression

by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video

How many first impressions do you get in marketing initiatives?  If you answered one, congratulations!  You’ve made a great first impression!  Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
Reaching Gen Z with Authentic Marketing

Reaching Gen Z with Authentic Marketing

by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services

Familiar with Generation Z?  How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995.  “They don’t check their email, they have the attention span of...
Taking the Pill Best Colored: Accent Color and Pharma

Taking the Pill Best Colored: Accent Color and Pharma

by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video

While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries.  2021 was one of the most visible for pharmaceutical companies in...
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