by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
by Andrew Herkert | Mar 21, 2019 | News
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate:...
