Where do new ideas get legs? The Whiteboard.
Recent years have shown, however, that the many divides of the business landscape across verticals and disciplines are indeed being bridged. The silos are coming down. In 2017 alone, we have seen marketing and product teams collaborating more than ever, company leadership embedding itself within their sales teams, and business are no longer relying on lengthy pitch decks or long form sales letters which were once all too common.
So, what is happening? What is causing this amalgamation of the business landscape? How are leaders communicating effectively whilst maintaining innovation? What does this mean for company leadership and how can a savvy marketer or sales executive capitalize?
The core fundamental that is transpiring is the rapid access and sharing of new ideas. However, as bloggers have pointed out , the whiteboard-centric brainstorm session of the past is dying out and giving way to a new digital era of “whiteboarding”, a digital whiteboard.
The digital whiteboard comes in many manifestations. It can be a high tech $5,000+ device that shares brushstrokes across the world, it could be a software that translates words into images, or it can be a bolt-on to your webinar session that serves the same purpose as it’s brick and mortar predecessor. There are many choices out there but the point is clear: business is done on the whiteboard!
“Why might this be?”
There are a number of reasons the whiteboard has become a de-facto medium for conveying complex ideas. We could get into neuroscience, behavioral psychology, or semiotics if time and word count allowed. We could also look at more anecdotal references like the popularity of Mr. Bob Ross’ teaching “The Joy of Painting” or Mark Kistler’s “Imagination Station” for those in different generations. Ultimately, however, I argue it is less important to look at why, but rather HOW this medium has remained present in the business landscape despite the shift from brick-and-mortar to cloud-based.
“Ok, so How has it happened?”
The creation of high-end whiteboards which use the cloud to display ideas across the globe in real time indicates the need, importance, and utter dependence the businessperson has on this medium. There are more phenomena at stake however, and that is why I believe that the future of the whiteboard is even brighter than it’s past.
“What’s in it for me?”
Of course, one asks, how can business leaders take advantage of this hallmark of innovation and really drive results in 2018? The answer is simple: SPEND MORE TIME THINKING AROUND THE WHITEBOARD! Ditch the powerpoint and dust off your dry erase pens! Have a breakout session using only dry erase. Get a whiteboard video made for your next product offering. Try a whiteboard software to share your next story on social media. Use an interactive whiteboard in your next sales or marketing webinar. There are countless ways to take advantage of this innately captivating and innovative medium, and there are countless more ways for it to catalyze success than I have listed here.
So comment below if you have seen success out of an otherwise blasé business meeting or consultation by thinking on a whiteboard. Maybe your whiteboard video catapulted your last product launch into a hockey stick of success. Or perhaps this article has inspired you to change your thinking outside the box and onto the whiteboard for your next sales presentation or team meeting.
Thanks to the rise of all aforementioned technologies, and the continued prevalence of cloud based video tools, collaboration, and whiteboard-based technologies, I predict 2018 will see more adept use of this medium than ever before. The question will not be “should we use a whiteboard?” instead it will be “have you seen the whiteboard?”!
The lizard brain asks, “what was that movement you just saw? Was it a predator? Perhaps it was a small rodent scurrying into the brush…dinner? Or maybe it was an image brimming with meaning…” Hmm, there’s a thought – you in a forest of images, each of which was created to impart a message.
“You” in this example is more specifically your basal ganglia – the part of your brain often referred to as the “lizard brain,” “reptilian brain,” or “old brain”. The basal ganglia are associated with cognition, emotion, movements of the eye, and procedural learning. This part of ourselves is alive and well and is integral to the process of grabbing and keeping attention.
Here at TruScribe we’ve constructed a powerfully effective method for learning and retaining information with fun and engaging authentic whiteboard videos. At the heart of our process is proven brain science that improves the likelihood that viewers will watch and retain incredible amounts of information in the span of minutes!
So the next time you find yourself in a forest of information, keep your eyes peeled…you may end up gobbling up a video that broadens your mind.
When I’m looking for inspiration while drawing I will often simply start doodling. From a series of random marks and lines, my eye naturally begins to pick out a form it recognizes. I continue to draw and develop this form, keeping my intentions detached from any thoughts of “right” or “wrong” marks. The overall integrity of the image is my goal and “misplaced” lines often add volume and dimension to the final drawing – happy accidents, I call them. These steps in my process have brought me many successes in my art, and the playfulness of the method encourages me to draw again soon.
After working on hundreds of whiteboard videos I have noticed that this organic process is very similar to what occurs in the minds of those who watch our whiteboard videos, making it almost impossible to look away. Let me explain.
As an artist I am always open to the possibility of new ideas – inspiration can only enter through an open door. It is in this spirit that so many of us click “Play” when we come across a video while surfing the web – our desire for inspiration urges us to indulge our curiosity, and our reward for doing so is a shot of the neurotransmitter dopamine.
But dopamine also plays a role in the expectation of pleasurable stimuli. This is akin to the encouragement I feel to draw again that I mentioned earlier. Likewise, watching one of our two-minute whiteboard videos not only attracts the viewer to its content and helps to retain key bits of information, but it also primes you to learn even more! Each mark I add to a drawing further refines the image, detailing surfaces, textures, and contours. In the same way, whiteboard videos draw the viewer in using universal icons, symbols and shapes. Using this imagery I am able to create a singular narrative within the mind of the viewer and, with help from the voice over, add specific details to further focus the message. The result is a single, succinct and power-packed message that is not only easy to remember but energizing and inspiring!
Get your own Whiteboard Animation Video
Work with production professionals, talented artists, and skilled editors. Collaborate on the greatest stories your organization needs to tell, supported by our science-based Scribology method. Many levels of script writing, voice-over, and collaboration to choose from.
Brain Power – working as an artist at Truscribe requires enormous amounts of it. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on my brain power is considerable. So it’s imperative that I’m able to recharge my mental engine and stay sharp. But how?
Relaxation and downtime are essential to recuperating, but developing mental habits that keep one’s faculties fresh goes a long way in maintaining mental acuity. There are many approaches to this – going to the gym, reading, working on a puzzle, and meditation to name just a few. Whatever method you end up choosing, it’s critical that you enjoy doing it – otherwise you’ll find yourself not only bored, but likely frustrated as well.
As for me, I enjoy playing games to hone my edge. In my view, games are a way of developing one’s mental faculties without spending a lot of money or engaging in the repetitive exertions often associated with work. And after all, the whole point of games is that they’re fun! With so many designer tabletop games available today it can be difficult to choose one. For me though, the most fun and challenging game by far is also one of the oldest – Chess.
Chess has been around a long time, and though it’s not my purpose here to tell its history, it’s worth mentioning that it has been played in virtually every country on Earth for hundreds of years. Chess features many of the very same aspects that make modern tabletop games so exciting: planning, resource management, position, observation, problem solving, creativity, quick thinking and a point system. There is even a new version of chess called Chess960 wherein players begin the game in random starting positions.
To the uninitiated chess may appear dull and complex, and with good reason. The dullness comes from its lack of color, I think, and from the seemingly tedious placement of the pieces. The complexity of the interactions of those pieces can be daunting to learn; to these criticisms I often respond with an analogy. Chess is like a grand piano – though colorless and expansive in its potential variations, the music and raw emotion that a skilled player can evoke from the keyboard can leave one breathless. And while it’s hardly likely that you’ll find yourself moved in such a way while playing chess, the game holds much of the subtlety, rhythm, and symmetry found in music.
Ultimately, I hold chess in high esteem because it’s both fun to play and it thoroughly engages all of my mental faculties. Since beginning to play years ago I’ve noticed several things owed to consistent playing: First, there’s the thrill of strengthening one’s raw cognitive power – critical reasoning and lateral thinking. I’ve found that even though chess is merely a board game, the skills I’ve learned from playing are applicable to many real world situations. Secondly, chess teaches one to be observant. In much the same way drawing can be described as “truly seeing,” chess makes obvious the often obscured forces of cause and effect. Thirdly, chess is competitive in the best way – it is fundamentally a contest against oneself. One is constantly driven to outdo oneself and learn from mistakes, searching for the next preconception to conquer. Finally, above all else, it’s taught me the value of patience.
With 10^40 possible legal positions and 10^120 possible unique games (that’s more atoms than in the known universe!!), chess is hardly in danger of becoming boring or repetitive anytime soon. What’s more, since chess is a game with enormous global popularity you can play people from all walks of life. I’ve played folks from Greece, Ethiopia, Russia, Sweden, France, Denmark, Mexico, and Brazil to name a few.
There are many ways to maintain and grow your brain power. As we age it is critical to maintain an active mind. No matter which method you find most appealing, its important to stay mentally active and engaged. Challenge yourself – and grow your brain power!
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Work with talented artists like Brian, contact us to get started.
Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of any size.
Whiteboard animation video on your homepage
When new visitors arrive on your page, what do they see first? Do they encounter an intimidating-looking block of text describing your company’s product and service offerings, or do they see a welcoming, engaging whiteboard animation message sharing the same information in a fun way?
If you’re concerned that your text-intensive website may be resulting in on-site visitor confusion or frustration, replacing text blocks with 60-90 second, “you focused” whiteboard videos telling your company story or explaining your business philosophy may provide a better jumping off point for your website.
Whiteboard animations video instead of whitepapers
Though you may have used whitepapers in the past to convey detailed or highly-technical information, sharing this same content in a whiteboard scribing format can be much more engaging! To accomplish this, you’ll want to focus your video on “them information” – that is, on the content that your target audience will find most useful. Try incorporating industry trends, new data or other “insider” information to turn your new “whiteboarding whitepaper” into a valuable content marketing tool.
Whiteboard animation video in your training library
Many websites offer tutorial videos and other training resources on their websites – but too often, these materials are dull and uninspiring. And while it may not make sense to scribe your software interface instead of screen capture videos, whiteboard videos can be used in most situations to visualize your training materials and connect on a deeper level with product users.
Whiteboard animation video as infographic
Today, the hottest type of content in the digital marketing world is the infographic – a graphically-oriented image that visualizes data in new and exciting ways. But while these graphics can be useful tools for attracting new website visitors, they’re still static. This means that viewers must determine on their own how to engage with and interpret your data.
To remedy this situation, try creating an infoMOTION™ graphic using TruScribes unique process, which will help viewers to better understand your content, while also encouraging the type of viral sharing for which infographics have become so popular.
Whiteboard animation video as a sales tool
In addition, one of the most effective uses of whiteboard animation videos is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style PowerPoint presentations.
On the one hand, whiteboard animation videos can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.
Whiteboard animation video in the sales enablement process
Whiteboard animation videos can also be useful tools when it comes to sales enablement – particularly when used by large organizations with multiple sales channels.
Instead of emailing out PowerPoint presentations and hoping that division leads convey the enclosed information appropriately, training employees on updated company procedures or messaging via whiteboard animation videos is a much better way to ensure that new information is passed on in an engaging and consistent way.
Whiteboard animation video to communicate a message
The organic, intriguing style of whiteboard animation videos can be used for much more than just business sales and messaging. In addition, whiteboarding can be an especially effective tool in spurring innovation and advocacy.
Whether you want to educate viewers on an issue that’s near and dear to your heart or to motivate and inspire users to bring about a change in their environments, whiteboard scribing can be particularly useful when it comes to illustrating information that exists only in your imagination.
To see an example of how one such message was brought to life through the use of whiteboard scribing videos, take a look at the animation we created for the British Airline Pilots Association in support of their ongoing pursuit of airline safety. Or, to learn more about how your own message can be set free in such a compelling way, contact us today at GetStarted@TruScribe.com.
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our information rich digital advertising landscape. Is the art of persuasion, especially in the context of targeted social media marketing, overtaking our ability to think freely and rationally? Further, could this world of persuasion be justifiable if marketers are persuading people toward more positive initiatives?
Please watch this video below to explore these topics, and feel free to share it for some heavy discussion around the water cooler! Transcript is below.
Persuasion is all around us. From the wheedling request of a child, to the aggressive marketing campaign selling that new smartphone. People have become increasingly impatient with a world where they experience blatant persuasion at multiple levels.
Younger people barely watch TV any more – partly to get away from the ads… And there are a lot of sponsored tweets, branded Facebook pages, all designed to capture and change the opinions of those who don’t use “old media.” Persuasion could be seen as a negative force, but provides us with positive opportunities, too.
What seems a complex problem in science is probably an even more complex moral dilemma. For instance, when is one behavior-changing “nudge” justified by social benefit, while another is considered unacceptable? Recent developments in behavioral science shed light on how persuasion influences people’s behavior.
So these are exciting times if you are a philosopher. Should we be persuading people to stop warming the planet or forcing women to wear a burqa?
On the one end of the spectrum we could envision a world where every request and suggestion to change behavior is ‘clean’, or free of an intention-based agenda. Here, persuasion is transparent, visible, and based on shared rules. What would this world look like? Would we have to present our requests in a social vacuum? Would all communication have to be technology-mediated, to get rid of interpersonal influence? Would any previous request have to be disregarded to avoid effects of commitment and consistency? An illusion? Maybe…
On the other end of the spectrum, we can see a persuasion-driven world. Everything we see or touch is designed to influence our behavior. To get us to do things, or maybe even to NOT do things. To influence our attitudes, so we’ll shop more, or fight for favors.
Beyond selling products, certain types of behavior are being flagged as “cool” or “uncool” by celebrities and sports folk and repeated in TV reality shows, in the school playground, and in the workplace too. What music we listen to, clothes we wear, and so forth.
At the whacky end, whether the 1969 moon landings or the Holocaust really took place. Whether Elvis is still alive and whether 2012 will be the end of the (Mayan) world.
A world in which everything we see is thought-out, predefined and persuasion-profiled. Is that dystopia already with us? But let’s not be too negative: persuasion or behavioral change could very well be a way to create a better society.
There is now a whole school of thought about delivering social benefit through “benign suggestion” which is called the “Nudge Theory.” Nudge Theory holds that it is possible to influence social behavior for the good (increasing blood donation, organ transplant volunteer numbers) by making quite simple suggestions or using “peer leaders” or influential “ambassadors.”
We can’t take persuasion out of our societies: but we can harness it and move persuasion towards the benign end of the spectrum. That’s why and how we have controls on advertising for liquor, cigarettes, salty/fatty/sugar foods for children.
Of course, the world is not black and white, persuasion versus free will. So the question that remains: How can we get ourselves and those around us to use persuasion in a morally justifiable manner?
In these days of 24/7 connection and mobile everything, the impact of videos on sales and marketing is a no-brainer for marketers and sales reps. The question now is – how do you write a compelling whiteboard video script? That of course depends on your product or service and your target market to a large extent. Children will respond differently from PhD engineers to different styles, length and content. Certain key elements of a video remain constant, however, if you want to reach your intended audience and convince them to buy.
In the first few seconds of your video, you have to connect with the audience. Convince them that you understand their pleasure or pain point and that your product or service fits their need. Even for kids, this is the “hook”. Disney might lead into a promotion for families with a kid meeting Mickey, then show Disney World full of kids and families with smiles on their faces. You can visualize the young viewers salivating over the moment, then running to strong-arm their parents. The exact same thinking applies for the PhD engineer. Show them the thing they want want most – a beautiful suspension bridge over a gorgeous river, solving a community traffic problem, then a team intently mulling over a set of plans. From there you use story to engage, entertain, and educate.
Now you fill in the details within a logical framework. What’s are all the steps needed to get to Disney World? Which comes first? What kinds of obstacles might you run into and how can each one be addressed? Where will you stay and what packages are available? What’s included and how much? What about travel, and how long should we stay? Kids might not care so much about those details, but their parents, the buyers do. Remember who the video is intended for – the influencers (kids) and the buyers (parents).
In the B2B setting, the doers (engineers) might be looking for software to help them build bridges better, and the buyers (CFO for example) might be looking for increased productivity, faster turnaround and higher profitability. You will want to stress the buyer’s and influencer’s points of view in telling your story.
Recap the benefits in a short summary and use a sales lever, like letting them know that time is short, or if availability is scarce. This offer expires today! Show people smiling, kids having fun, engineers giving each other high fives as they look out over the bridge. Give them a view of how happy they will be to buy from you.
Call to Action
Once you’ve presented your case, you should tell them what they can do next to obtain your solution. That’s the whole point of your video. Tell your viewers how to sign up or call for reservations or where to buy your product.
Whiteboards Make it Easy
The basic concepts of constructing a compelling sales and marketing video are easy enough to grasp, but what about the execution? Unless you’re an experienced video script writer and producer, your video may lack the professionalism and coherence to really work. Sure there are plenty of handheld amateur videos that go viral, but how many of them are designed for increasing sales? A great alternative is to tell your story on a whiteboard using video scribing. Kids and adults will feel right at home with your story as it unfolds on a whiteboard. Make sure your video captures the essential elements, and you can create a memorable and effective sales tool that has a great chance of going viral and generating sales revenues.
Whiteboard Animation Case Study
Volkswagen’s Got Game
The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.
To launch the company’s new gamified training platform, Darrin needed an innovative way to inform users about the system and show them how it would impact their training experience. He wanted a way to deliver the information that reflected the excitement of the new training. One that would increase employee engagement and retention.
Innovative Ideas Require Innovative Messaging
“We considered traditional routes such as emails or flyers, but felt like a launch of this magnitude warranted a more innovative approach,” said Darrin. “Whiteboard video really fits well with the character of what we’re trying to accomplish. It’s engaging, fun, and dynamic while maintaining the level of professionalism required for our audience.
Why TruScribe? The Method Behind the Madness.
Once Darrin decided to go with whiteboard video, there were a number of companies to choose from, so why did he choose TruScribe whiteboard video production services?
“Having met with several TruScribe employees and attended sessions led by the company at DevLearnSM, I was able to see the method behind the madness at TruScribe,” said Darrin. “It was their approach to training that attracted me to the brand.”
The TruScribe approach is the science of moving messages known as Scribology™, a methodology founded on principles of neuroscience and behavioral research that are shown to increase audience engagement and retention. Madness? Sure. Does it work? Absolutely.
“Our expectations were met and surpassed — the attention to detail, including the Volkswagen Academy logo on the illustration marker, were top notch,” said Darrin. “Everyone who has seen the video throughout all stages of development has been thoroughly impressed.”
As a TruScribe client, Darrin was invited to be involved in every step of the process. He provided input for the script writing, selected the voice over recording, and communicated his needs and ideas as the production evolved.
“The TruScribe team was very communicative and willing to work with my changing timeline as well,” he said. “It was a fantastic experience.”
Darrin said his experience with TruScribe and the end result provided his organization with a new perspective on how to create and deliver training content, as well as how to market their content.
“We’ve received thousands of comments on the Volkswagen Cup Introduction whiteboard animation video now that it’s available on the VW Cup site and they’ve all been positive,” he said. “People are responding very well to this new delivery technique.”
At TruScribe, we’re big on the power of stories. Whether you’re using these carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information in this manner is one of the most effective ways out there to ensure that your point is understood and retained.
But what is it that makes the storytelling process so engaging? In fact, there are a number of different factors that bring about this result…
We’re conditioned to learn lessons from stories.
First, it’s worth recognizing that, as we grow up, we often learn important lessons through stories. We’re taught not to lie based on the tale of “The Boy Who Cried Wolf,” and not to stray from our parents as the unfortunate “Hansel and Gretel” quickly learned.
Throughout our lives, the lessons told in these stories were reinforced through real world experiences and information, conditioning our brains to respond strongly to this particular format. As adults we often overlook the role stories play in our lives. The reality is that when stories are used, we’re more likely to listen. Past experiences have shown us that good things come to those who pay attention.
Our brains prefer that patterns be completed.
In addition to understanding these mental reinforcement patterns that occur, we need to look at the school of Gestalt psychology – which focuses on pattern recognition – to understand what makes the process of storytelling so compelling.
On a basic level, our brains love to identify patterns – but when we do so, we want to see them completed. In the case of storytelling, once a story begins, it is this part of our brains that encourage us to sit still until the ending is resolved, as leaving the pattern uncompleted produces a sense of cognitive dissonance.
“Transportation” makes our thought processes more flexible.
Besides these two psychological processes, social scientists recognize something called “transportation,” which occurs when we become involved with a story line.
Essentially, when we’re “transported” into a story, we become more amiable to new thoughts and less likely to question details that don’t match up with our past experiences or real world knowledge. If a presenter says something we otherwise wouldn’t agree with, we’ll be more likely to let the discrepancy slide when listening to a story than we would be when presented with the same information conveyed in a different style.
For sales people and educators, “transportation” is critical. Too often, initial resistance – whether seemingly justified or not – derails message delivery before it can even begin. In the case of sales pitches, being able to overcome the skepticism potential customers often bring to meetings is an absolute must when it comes to connecting with buyers and closing sales.
As a result of all these different factors, the power of storytelling makes prospects and listeners more willing to engage with and accept the message being delivered – ultimately increasing the effectiveness of the overall story and the person sharing it.
To learn more about the process we use at TruScribe to develop a compelling story for your company’s message, send us an email at GetStarted@Truscribe.com. Our goal is to set your message free, and we’ll show you exactly how the use of stories in the whiteboard selling is the ideal way to achieve this objective.
Surprise your learners with TruScribe training videos — a learning method that really works
Wouldn’t it be great if you could just pour knowledge directly into employees’ heads? Because when it comes to training, providing the information is the easy part. What’s hard is getting them to actually absorb it, in a way that will let them retain it and recall it in the future.
That’s where we come in. Thanks to our research-backed Scribology™ methodology, TruScribe whiteboard videos are a new, effective learning tool.
For example, Scribology™ uses motion and surprise to keep viewers’ brains engaged. When human beings see movement, we can’t help but pay attention. We’re compelled by instinct to keep watching, because we want to know where the motion is going. TruScribe’s animations take advantage of that sense of anticipation to draw your learners in…
And then, while they’re hypnotized, you can pour the knowledge directly into their heads.
Well, not really. The drawings just hits them with a little, unexpected twist. It’s delightful. And it literally makes them want to keep watching. The pleasure you feel when a TruScribe whiteboard animation surprises you is your brain releasing a tiny blast of dopamine. Dopamine opens learning centers and starts them searching for more, and the video gives them more — meaning their eyes are glued to the screen.
That high level of focus makes the information stick. And best of all, it works no matter what the subject matter is. Our whiteboard videos can cover any topic you come up with. From sales techniques to space missions, from big ideas to microscopic details — even the important but not always interesting, hard-to-sit-through stuff — our animations can turn any information into a (literally) moving story that generates a striking response in your learners. We can transform the most routine facts into an engaging story that your employees will remember. Heck, they might even (gasp) have fun.
At TruScribe, our team of professionals is focused on creating the message YOU want to deliver, using a proven process that guarantees we’ll finish on time and without any charges you weren’t expecting. (That kind of surprise isn’t our style.) We’re dedicated to quality, and we offer a depth of knowledge that our competitors just can’t touch.
When it comes to training, giving your employees information is easy. Getting them to remember it is hard. TruScribe videos make it look easy — almost as easy as pouring it directly into their heads.