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Understanding Authenticity

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Anita Hoffman
August 30, 2022 / Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
logosmotorheadrock 'n' rollrolling stones

Breaking Down Silos to Unify and Profit

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Andrew Herkert
August 23, 2022 / Published in Human Resources, Internal Communications, Training & Development
People talk a lot about the issues with a siloed work environment, but how bad is it really? Lost profits, customers, and employee engagement are pretty awful—and that’s not all silos can do to your business. Here are some tips on breaking them down!
Separation

Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock 'n' rollrolling stones

Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

Visuals: Driving Beliefs and Myths

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Andrew Herkert
August 04, 2022 / Published in Content Trends, News, Visual Storytelling
Why do people believe weird stuff?  Is it an innate trait?  Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind?  Or is something else at play?
BeliefConspiracyConspiracy TheoryEvidenceMythsVisuals

Adapting to Change: The Cinema Case Study

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Andrew Herkert
July 19, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BlockbusterChangeMovie LengthPandemicRuntimeSpecial EffectsStreamingTicket SalesValue

Sounds Perfect: How to Select Voiceover Talent for your Video

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Andrew Herkert
July 12, 2022 / Published in Content Trends, Scribology, Whiteboard Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
AccentsPitchToneVoice Talentvoiceover

TruScribe’s Spoken Messaging Advice

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Andrew Herkert
July 05, 2022 / Published in External Communications, Scriptwriting
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
audienceCore conceptsSentence StructureSpeechSpeech PracticeWord substitution

SEO For Video

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Andrew Herkert
June 30, 2022 / Published in Content Marketing, Content Trends, External Communications
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
IndexIntentMetadataThumbnailTitleTopicvideo

Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.
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