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Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock n rollrolling stones

Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

Adapting to Change: The Cinema Case Study

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Andrew Herkert
July 19, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BlockbusterChangeMovie LengthPandemicRuntimeSpecial EffectsStreamingTicket SalesValue

TruScribe’s Spoken Messaging Advice

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Andrew Herkert
July 05, 2022 / Published in External Communications, Scriptwriting
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
audienceCore conceptsSentence StructureSpeechSpeech PracticeWord substitution

SEO For Video

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Andrew Herkert
June 30, 2022 / Published in Content Marketing, Content Trends, External Communications
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
IndexIntentMetadataThumbnailTitleTopicvideo

Co-Creating Your Script with TruScribe

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Andrew Herkert
June 23, 2022 / Published in External Communications, Internal Communications, Scriptwriting, Whiteboard Video
Everything’s easier with a template, right? Well, easy isn’t the point of a TruScribe project—success is. Our scriptwriting process is highly customizable and collaborative at the highest level, ensuring the best possible script for your video. Read on to learn more!
Business VideoCo-CreationCollaborationCopywriterPartnershipScriptwriting

Gestalt Theory and Design: Everything All The Time

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Andrew Herkert
June 16, 2022 / Published in Content Trends, External Communications, Scribology, Whiteboard Video
Gestalt theory, developed in the early 20th century to explain human perceptual tendencies, provides insights into strong design choices for graphic designers and brands to this day. Join us as we explore some of the most interesting principles of Gestalt theory in design!
ClosureCommon FateCommon RegionEvolutionNeurosciencePsychologyReification

Pitfalls of Whiteboard Video

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Andrew Herkert
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery

Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Reaching Gen Z with Authentic Marketing

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Andrew Herkert
May 26, 2022 / Published in Creativity in Business, External Communications, Products and Services
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!
authenticAuthenticityExperienceGen ZHumorRelatableTikTok
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