What is it that truly makes customers respect a company today? More and more, the answer lies in the company's values, and how they express them. How do you present your values to your customers?
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas. In 2021, they were absolutely requisite.
We might associate storytelling with many endeavors, including entertainment, but many of us might be surprised to know how beneficial the practice can be in healthcare—for both patients and providers.
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.
Whiteboard video is good for your online presence--very good. Join us as we zero in on some great ways to leverage the strengths of your whiteboard video to engage your customers and elevate your brand's online presence!
You've made a whiteboard video—great! Where should you showcase it? How about... everywhere? Read on for some great internal and external uses of whiteboard video.
Whether or not you're in the legal field, understanding the judicial process is important--and you need the best possible explainer to make sure your audience internalizes those concepts. Whiteboard video is that explainer.
Most organizations use the language of brand compliance very seriously, and for good reason. What does it mean for a company to maintain brand compliance, and why does it matter?
Social media isn’t the sort of tool you wind up and forget about. You want your customers to engage with your social media platforms—and when they do, they want you to engage with them. Keep up with social media and keep retention high!
