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Scriptwriting with SMEs: Three Great Tips

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Andrew Herkert
March 15, 2022 / Published in External Communications, Internal Communications, Scriptwriting, Training & Development
A subject matter expert can make a great writing partner. Take a look at our best tips to work together on your message for a great video!
Active ListeningExpertMatterPartnerSMESubjectWriting

Neuroscience, Learning and Communications

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Andrew Herkert
March 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
Our content creation is guided by the principles of Scribology--but where do those principles come from? Read on to learn more about the scientific background of our content creation principles!
brain scienceEmotionNeurosciencePrinciplesretentionvideoWhiteboard

Solving for “Why” with Whiteboard Animation

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Andrew Herkert
February 24, 2022 / Published in Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
We understand that not everybody is as familiar with whiteboard video as we are. So let's get into it, and see why whiteboard is the perfect choice for your message!
PrinciplesretentionvideoWhiteboardWhy

The Message Matters More

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Andrew Herkert
February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.
EmotionLuke SkywalkerMessageplotPlot as vehiclestar warsThe Smoking ManThe X-Files

Writing a Script for Voiceover

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Andrew Herkert
February 03, 2022 / Published in Content Marketing, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
The best medicine against a script that will sound awkward when read aloud is to simply read it aloud, or have someone read it aloud back to you.  Come prepared to your voiceover session with the best script you can bring with these straightforward tips.
Active VoiceConversationalJargonScriptwritingvoiceoverWriting for voiceover

Breaking Through Ambiguity with Whiteboard

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Andrew Herkert
February 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Whiteboard Video
What could be worse than a message that doesn’t land? Avoid ambiguity and ensure that your audience understands just what you mean!
ConfusionInterpretationLanguageMeaningSymbolsSynchronization

Ways to Use Whiteboard Animation

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Andrew Herkert
December 21, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
You've made a whiteboard video—great! Where should you showcase it? How about... everywhere? Read on for some great internal and external uses of whiteboard video.
CelebrationDevelopmentengagementGratitudevideoWebsiteWhiteboard

2022: Trends and Predictions in Communications

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Andrew Herkert
November 23, 2021 / Published in Content Marketing, External Communications, Human Resources, Internal Communications
As the world continues to demand adaptation and growth from successful organizations, TruScribe looks at communication trends going into 2022!
2022aicommunicationsHuman Resourcesmobile contentTechnologyvideo

Breakdowns in Business Communication (And Solutions!)

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Andrew Herkert
December 30, 2020 / Published in Internal Communications
Let’s take a look at some of the most common obstacles to successful communication in business, and find some solutions for these concerns.
communications

The Benefits of Lightheartedness in Business

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Andrew Herkert
December 02, 2020 / Published in Internal Communications
Your workplace doesn’t need to slow down to become lighthearted—in fact, making it more lighthearted will almost definitely speed things up.
employee recognitionlightheartedness
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