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Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

SEO For Video

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Andrew Herkert
June 30, 2022 / Published in Content Marketing, Content Trends, External Communications
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
IndexIntentMetadataThumbnailTitleTopicvideo

Bespoke Content: It Just Fits Better

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Andrew Herkert
May 19, 2022 / Published in Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
authenticBrand StorybudgetDark SocialGen ZIndividualizedMillennialsOff-the-ShelfPersonalizedTailoredVisual Storytelling

Edgy Marketing: Too Risky, or Worth a Shot?

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, External Communications, Products and Services, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Blair WitchControversyEdgy MarketingFourth KindWord of Mouth

Trade Shows Offer Something for Everyone

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
Trade shows are great for everyone who makes an appearance--from organizers, to vendors, to attendees like you!
AttendeesBoothExhibitKeynotenetworkingSeminarsUpskillingVendor

A Brief History of Video Marketing

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Andrew Herkert
May 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
CinemahistoryMoviesRelatableTimelinevideo

3 Keys to Visual Storytelling in the Pandemic

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Andrew Herkert
March 30, 2022 / Published in Content Marketing, External Communications, News, Visual Storytelling
Ingenuity, commitment, and positivity—our case studies show these are the keys to pandemic visual storytelling, from Baltimore to Chennai. Read on to see how!
BaltimoreChennaiChildrenNational AquariumRemotesocial mediaVirtual

Creating Your TikTok Marketing Strategy

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Andrew Herkert
March 29, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
You’ve heard of TikTok. You’ve probably spent some time on the app, or at least seen some of its more remarkable content. But are you prepared to leverage the platform for your marketing initiatives? Stay current and relevant to your audience with a TikTok marketing strategy!
AdvertisingaudienceGeneration ZInfluencerInfluencer MarketingTrends

Content Marketing Meets the ‘New Normal’

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Andrew Herkert
March 24, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
It might feel surreal to talk about the post-COVID world—but we’re getting there! How will your content marketing meet the moment? Read on for our tips!
authenticHonestrealisticstorytellingValues

5 Content Marketing Mistakes to Avoid in 2022

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Andrew Herkert
March 22, 2022 / Published in Content Marketing, External Communications, Products and Services
As we enter 2022, content remains vital to strong marketing. That’s why we’ve put together some of the best current wisdom on making sure your content brings new customers in, instead of pushing them away with these common mistakes. Read on to learn more!
BrandPlatformsPostingQualitysocial mediaTrends
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