Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
SEO is a popular term, but what does it really mean for you—especially as a video marketer? SEO can help major search engines drive traffic towards your video and brand, and it only takes a few techniques to improve that traffic. Read on to increase your video’s visibility!
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
You’ve heard of TikTok. You’ve probably spent some time on the app, or at least seen some of its more remarkable content. But are you prepared to leverage the platform for your marketing initiatives? Stay current and relevant to your audience with a TikTok marketing strategy!
As we enter 2022, content remains vital to strong marketing. That’s why we’ve put together some of the best current wisdom on making sure your content brings new customers in, instead of pushing them away with these common mistakes. Read on to learn more!