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Edgy Marketing: Too Risky, or Worth a Shot?

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, External Communications, Products and Services, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Blair WitchControversyEdgy MarketingFourth KindWord of Mouth

Trade Shows Offer Something for Everyone

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
Trade shows are great for everyone who makes an appearance--from organizers, to vendors, to attendees like you!
AttendeesBoothExhibitKeynotenetworkingSeminarsUpskillingVendor

Simple Communication Persuades Simply

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Andrew Herkert
May 10, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
Complexity isn’t all it’s cracked up to be. In fact, simplicity is the key to quick, effective persuasion. See what the experts say, and how TruScribe utilizes simplicity on a daily basis to send our clients’ messages!
ActionBrevityCaptureCreationDemandDemand CaptureDemand CreationUnderstanding

A Brief History of Video Marketing

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Andrew Herkert
May 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
CinemahistoryMoviesRelatableTimelinevideo

Using Video to Explain Financial Concepts

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Andrew Herkert
May 05, 2022 / Published in External Communications, Products and Services, Whiteboard Video
The right kind of video can explain your financial services easily! Check out TruScribe’s tips for financial explainer whiteboard video!
attention spanContestGiveawayLiveLive streamingShortStreaming

Marketing for Complex Products

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Andrew Herkert
May 03, 2022 / Published in Content Trends, External Communications, Products and Services
You might be surprised at how people tend to approach complex products, and the shifts in our thinking we should make when marketing such products. If you can simplify your product’s appeal, you’re on the right track! Read on for more tips on marketing for complicated products!
ClaimscomplexityDecision-MakingDetailsFeaturessimplicitySpecifications

Traits to Look for When Hiring for Creativity

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Andrew Herkert
April 26, 2022 / Published in Creativity in Business, Human Resources, Training & Development
How do creative people think? What motivates them and drives their behavior? When you’re looking for an infusion of creativity, what kind of person do you look for? Join TruScribe as we take a look at the traits and characteristics of creativity!
creativityDreamerEnergeticFocusedinnovationSensitive

Visual Storytelling with Data

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Andrew Herkert
April 21, 2022 / Published in External Communications, Internal Communications, Visual Storytelling
Visual storytelling with data might sound difficult, but it’s one of the best ways to communicate critical updates to your audience. Read on for our tips!
ComparisonNarrativeorderrankrelationshipsstatisticsTrends

Boosting Engagement with Organizational Learning

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Andrew Herkert
April 19, 2022 / Published in Human Resources, Internal Communications, Training & Development
Coaching, mentoring, two-way feedback streams—there are a lot of great ways to approach organizational learning. Unified, clear internal communications can break down silos and increase engagement and retention of employees. Check out TruScribe’s best practices!
Cross-FunctionalFeedbackOnboardingSilosTwo-WayUnityVisibility

3 Barriers to Organizational Learning

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Andrew Herkert
April 14, 2022 / Published in Human Resources, Internal Communications, Training & Development
Just like learning from failures is often more useful than learning from failures, we’re focusing on some of the most common stumbling blocks to organizational learning to make sure you’re ready to succeed. Come prepared, and avoid these barriers!
Direct CommunicationsEmpathyEngaged EmployeesExplanationSense of Belonging
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