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Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock n rollrolling stones

Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

Adapting to Change: The Cinema Case Study

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Andrew Herkert
July 19, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BlockbusterChangeMovie LengthPandemicRuntimeSpecial EffectsStreamingTicket SalesValue

Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Reaching Gen Z with Authentic Marketing

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Andrew Herkert
May 26, 2022 / Published in Creativity in Business, External Communications, Products and Services
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!
authenticAuthenticityExperienceGen ZHumorRelatableTikTok

Taking the Pill Best Colored: Accent Color and Pharma

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Andrew Herkert
May 24, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
brandingColorConsistencycultureDemographicsfeeling

Brand Storytelling: Failures and Cautionary Tales

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Andrew Herkert
May 17, 2022 / Published in External Communications, Products and Services, Visual Storytelling
Learning from your mistakes is great, but it’s definitely easier to learn from others’ mistakes. Learn with us as we take a look at examples of failed and bad brand storytelling, showing what works and what definitely does not to make sure your brand story is always on point.
Bad storytellingCustomerHeroMcDonald'sOldsmobilePepsiValuesWorst Marketing

Edgy Marketing: Too Risky, or Worth a Shot?

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, External Communications, Products and Services, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Blair WitchControversyEdgy MarketingFourth KindWord of Mouth

Trade Shows Offer Something for Everyone

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
Trade shows are great for everyone who makes an appearance--from organizers, to vendors, to attendees like you!
AttendeesBoothExhibitKeynotenetworkingSeminarsUpskillingVendor

Simple Communication Persuades Simply

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Andrew Herkert
May 10, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
Complexity isn’t all it’s cracked up to be. In fact, simplicity is the key to quick, effective persuasion. See what the experts say, and how TruScribe utilizes simplicity on a daily basis to send our clients’ messages!
ActionBrevityCaptureCreationDemandDemand CaptureDemand CreationUnderstanding
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Featured Posts

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  • Logos: Rock ‘n’ Roll’s Finest Branding

    A logo gives fans a familiar symbol, allowing e...
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    Why Isn’t My Whiteboard Video Animated?

    Why isn't your whiteboard video animated? The s...

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