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Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Trade Shows Offer Something for Everyone

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
Trade shows are great for everyone who makes an appearance--from organizers, to vendors, to attendees like you!
AttendeesBoothExhibitKeynotenetworkingSeminarsUpskillingVendor

Customer Retention in 2022: More Important Than Ever

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Andrew Herkert
April 07, 2022 / Published in Content Trends, External Communications, Products and Services, Sales
How important is retaining your current customers, as opposed to acquiring new ones? In 2022, it’s crucial, and the recipe for success has changed.
AnalyticsConsumerExperienceInsightsPatternsPersonalized

Creating Your TikTok Marketing Strategy

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Andrew Herkert
March 29, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
You’ve heard of TikTok. You’ve probably spent some time on the app, or at least seen some of its more remarkable content. But are you prepared to leverage the platform for your marketing initiatives? Stay current and relevant to your audience with a TikTok marketing strategy!
AdvertisingaudienceGeneration ZInfluencerInfluencer MarketingTrends

Successful B2B Communication in 2021: A Retrospective

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Andrew Herkert
January 20, 2022 / Published in Content Marketing, External Communications, Products and Services, Sales, Whiteboard Video
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas.  In 2021, they were absolutely requisite.
Customer ResearchDigitalDigital PresencePersonalizedTailoredWeb 3.0

Ways to Use Whiteboard Animation

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Andrew Herkert
December 21, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
You've made a whiteboard video—great! Where should you showcase it? How about... everywhere? Read on for some great internal and external uses of whiteboard video.
CelebrationDevelopmentengagementGratitudevideoWebsiteWhiteboard

How to Best Ensure Brand Compliance

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Andrew Herkert
December 07, 2021 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales
Most organizations use the language of brand compliance very seriously, and for good reason. What does it mean for a company to maintain brand compliance, and why does it matter?
ConsistencyCredibilitydesignMessagingOff BrandQuality ContentRegulationValues

Olympians Biting Medals: How a Visual Transcends its Origins, and then Some

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Andrew Herkert
September 16, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
We know that words shift in meaning over time, but what happens to visual storytelling over time? Follow our examination of this Olympian tradition to explore this question, and explore how visuals take on meanings (and change them) over time.

Laughing More at Work

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Andrew Herkert
September 14, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Laughing more at work
There’s something inherently weird about reading an article that purports to seriously examine humor.  I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language.  Like this from Universal Class: “Humor events are defined as ‘discrete social behaviors that a producer intentionally creates for an audiences that influences audience positive affect.’”
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