We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
We outgrow the garage “HQ”.
We outgrow the single suite in the business complex.
We outgrow the free version of software.
We outgrow the brand-new start-up attitude.
Then we start to grow into our processes and philosophies, culture and management style.
We grow into benefits packages and supporting families.
We grow into our partnerships and client relationships.
We outgrow our beginnings and grow into things that we never could have imagined at the outset.
So, What’s New at TruScribe?
There have been some significant changes at TruScribe that we are expressing through:
- a new website (you’re here, take a look around.)
- new logo (our big logo change!)
- and a new message (which is at the heart of all this)
We outgrew the old ones some time ago, so we needed to find a better fit for us now and had some room for where we’re growing.
Growing Into How Our Clients See Us.
Some time ago we started asking our clients about their perception of what we do for them. You see, we have grown accustom to unsolicited “thank you!” emails expressing joy over the project, the process, or the results, everything you want to hear. So when we asked them to tell us about our value to them, we expecting them to praise the videos we create and our Scribology method and how fun the process is. What we learned is that an overwhelming majority of our clients who responded, said that they viewed us as a “partner” rather than a vendor.
Drawing Beyond the Whiteboard.
We’ve always seen and positioned ourselves as a leader in whiteboard video, and while that’s true, it’s not our whole story. Using our markers to visualize what’s otherwise unseen, we’ve helped our clients present clear vision, express new ideas, shape company culture, demonstrate safer choices, supporting growth in their organizations. And that’s our focus, helping our clients change the way people see, think, act – with our markers, on and off the whiteboard.
If you’re a client or partner, you know most of this story, but you may not have seen the new website and our new look. We hope you like it! If you’re looking for a partner to help you visualize your story, summon forth new ideas, or create a clear vision of your path forward, take a look around website and contact us for more information.
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life.
Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on transformation, or simply a small step in a new direction. Change requires a mix of logic, creativity, open minds, and solid ideas to succeed.
Reread the previous paragraph and substitute “whiteboard video” for “change.” The terms are pretty interchangeable (no pun intended)! Coincidental? Here at TruScribe, we think not. Over the past several years, our whiteboard animation videos– powered by Scribology and storytelling, driven by our expert team–have illustrated and explained for clients like NASA, Goodwill, Nestle, Microsoft, and CVS. These are just a handful of names among thousands who count on TruScribe as a trusted partner as they navigate changes as vast as a galaxy or as tiny as a prescription label.
We’ve followed our clients’ example and learn to embrace change as a sign of growth and a necessary building block in a successful foundation. Like our clients, our company does best when challenged by new perspectives or inspired by different paths. And just as whiteboard animation has changed, TruScribe has changed over time. We started with a big idea and a stroke of a whiteboard marker. Through continual collaborating and creating with our clients and each other over time, we’ve developed best practices for whiteboard video production, we’ve streamlined our workflow to make our process even more flexible and agile, and we’ve come up with even more ways to tell your story.
You might not have heard any of that before, and that’s okay- we’ve been so focused on becoming the best possible whiteboard animation company to partner with that we’ve spent more time on the whiteboard than on the web. But that’s about to…wait for it…change. Our brand new website is designed with you in mind. What types of solutions are you seeking? Are there areas of your business that would benefit from succinct and memorable storytelling? Who have you been trying to reach, without really knowing how to reach them? Interested in whiteboard animation video, but without the whiteboard part- or without the animation part- or even without the video part?
Answers to these questions will soon populate our site, along with info about videos, events, and different levels of service that will rock your world, or at the very least, your video strategy. We envision the TruScribe website as a resource that remains fresh and relevant even as trends and topics change with time. We’ll share some of our Scribology secrets, introduce you to some of our veteran team members, and let you listen in on what our clients have to say about us. We’ll show you how we go beyond the whiteboard to offer unique resolutions to your unique issues. We’ve created more Scribology videos than any company in the world. Whatever destination you’re driving toward, chances are we’ve been there before. And we’re ready to go down the road with you. Think of this website as mile marker one.
Ready to explore what Drawn to Change means to you? Get in touch!
Whiteboard Animation Marketing Videos by TruScribe are Here!
We are Message Bringers
This whiteboard video was created for Susan Weinschenk of Human Factors International. She had recently written the book,Neuro Web Design – What Makes them Click and was looking for ways to promote her book. But after some discussion we decided to start by creating a video for HFI instead.
HFI’s success with their first scribe video on YouTube, combined with new requests for more scribe videos from others, spurred us to launch TruScribe. TruScribe’s sole focus is to give your voice a video. To take your message in audio format and scribe along side it.
We didn’t start this style, but we’re going to become the best at it so our clients are the most successful online delivering their message.
There are so many great reasons to get your message scribed. First off, you one rarely hears of podcasts and blog posts going viral. The most convincing to us though is retention rate. Your speech, audio book, podcast or teleseminar, alone, is only going to achieve an average retention rate of 10% for your audience. When you add images and illustration to your oral delivery, you increase the retention potential to 65%. That makes scribe videos 6.5x as likely to delivery your message into the memory of your audience than your audio format alone. And we’ve only started reading the research.
Other things we’re going to be assisting our clients with in the near future:
How to record great audio for your scribe video
How to build and run an amazing launch campaign
If you’re even considering a scribe video for your message, do it soon!
Get your scribe video now because your message is too important!