There’s something inherently weird about reading an article that purports to seriously examine humor. I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language. Like this from Universal Class: “Humor events are defined as ‘discrete social behaviors that a producer intentionally creates for an audiences that influences audience positive affect.’”
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding. This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what they want key scenes (or all scenes,
There aren’t a lot of wholly unique takes to have on the space flights of Richard Branson and Jeff Bezos, so I won’t really pretend that I’m creating one here. Typically, responses are somewhere on the spectrum between “Billionaire joyrides are foolish” to “These were indeed historic moments,” and I’m not going to bother giving
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed by making even one or two major mistakes—so let’s take a
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as consumers will always need these products… but, the CPG market is saturated, and switching costs are low for consumers who
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the value of creativity in business. To let the fantasy-prone creative types have their way, Levitt insists, would
