Creativity is important in a way that can directly affect how a product is designed, how it sells, and how your team continues their work.

It takes more than creative people to get the most of creativity in your workplace.  As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation.  When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.

A continued dedication to creativity, and innovative use of creative ideas can drive a business’ growth impressively.

With his "Dead" series, George Romero showed that monster movies could be driven by design principles.