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The Process of Creativity and Innovation

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Andrew Herkert
August 02, 2022 / Published in Creativity in Business
Process of Creativity and Innovation
The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.

Adapting to Change: The Cinema Case Study

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Andrew Herkert
July 19, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BlockbusterChangeMovie LengthPandemicRuntimeSpecial EffectsStreamingTicket SalesValue

Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.

Whiteboard Character Styles: Which Should You Choose?

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Andrew Herkert
June 09, 2022 / Published in Creativity in Business, Visual Storytelling, Whiteboard Video
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
CharactersengagementExaggeratedNeutralrealisticretentionWhiteboard

Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Reaching Gen Z with Authentic Marketing

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Andrew Herkert
May 26, 2022 / Published in Creativity in Business, External Communications, Products and Services
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!
authenticAuthenticityExperienceGen ZHumorRelatableTikTok

The Role of Creativity in Entrepreneurship

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Andrew Herkert
April 28, 2022 / Published in Creativity in Business
Creativity is vital to any entrepreneur’s success. Without it, even an early success can turn into complacency and obsolescence in the face of competition—competition who are thinking creatively! Join us as we examine why and find ways to increase your own creativity!
AnalogCompetitiveIdeationMeditationOpen-MindednessProductThinking

Traits to Look for When Hiring for Creativity

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Andrew Herkert
April 26, 2022 / Published in Creativity in Business, Human Resources, Training & Development
How do creative people think? What motivates them and drives their behavior? When you’re looking for an infusion of creativity, what kind of person do you look for? Join TruScribe as we take a look at the traits and characteristics of creativity!
creativityDreamerEnergeticFocusedinnovationSensitive

Successfully Transitioning to a Hybrid Environment

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Andrew Herkert
April 05, 2022 / Published in Creativity in Business, Human Resources, Internal Communications, Training & Development
We've gathered some of the best suggestions on approaching the transition to the hybrid work environment. Read on for some great insights!
cultureFace-to-FaceIn-OfficeIsolationRemoteWork from Home

Solving for “Why” with Whiteboard Animation

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Andrew Herkert
February 24, 2022 / Published in Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
We understand that not everybody is as familiar with whiteboard video as we are. So let's get into it, and see why whiteboard is the perfect choice for your message!
PrinciplesretentionvideoWhiteboardWhy
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