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Marketing Missteps To Avoid This Quarter

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Stephen Ware
July 23, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Modern-Marketing-Mistakes-To-Avoid_Graphic
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations.  But even the best marketing efforts can be derailed by making even one or two major mistakes—so let’s take a

Standing Out with Storytelling in CPG

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Stephen Ware
June 07, 2021 / Published in Creativity in Business, Sales, Visual Storytelling
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business.  As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as consumers will always need these products… but, the CPG market is saturated, and switching costs are low for consumers who

Creativity: Option or Necessity?

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Stephen Ware
April 30, 2021 / Published in Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant.  But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the value of creativity in business. To let the fantasy-prone creative types have their way, Levitt insists, would

The Importance of Creativity in the Business World

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Stephen Ware
September 15, 2020 / Published in Creativity in Business
Creativity is important in a way that can directly affect how a product is designed, how it sells, and how your team continues their work.

Elevate Your Customer Experience with Scribing: Communications

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Stephen Ware
August 26, 2020 / Published in Creativity in Business, External Communications, Whiteboard Video
Raising awareness about an event or cause has never been easier than with Scribing. Use Scribing for communications to engage your audience.
scribing

Training Creativity

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Bessie Cherry
July 24, 2020 / Published in Creativity in Business, Training & Development
Importance of creativity in training and development
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.

What Makes a Creative Work Environment?

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Stephen Ware
July 21, 2020 / Published in Creativity in Business
What makes a creative work environment?
It takes more than creative people to get the most of creativity in your workplace.  As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation.  When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work

The Business of Creativity

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Stephen Ware
July 14, 2020 / Published in Creativity in Business
business of creativity
To become a business or help a business, a creative must embrace the financial realities—and possibilities—of their efforts.

How Creativity and Innovation Enhance Business Growth and Development

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Stephen Ware
June 23, 2020 / Published in Creativity in Business
How Creativity and Innovation Enhance Business Growth and Development
A continued dedication to creativity, and innovative use of creative ideas can drive a business’ growth impressively.

Profiles in Communication: George A. Romero

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Stephen Ware
June 17, 2020 / Published in Creativity in Business
With his "Dead" series, George Romero showed that monster movies could be driven by design principles.
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