Top 5 Reasons to Visit Us at Content Marketing World
- Our booth (#7) is staffed with friendly TruScribe video content experts who look forward to connecting, networking and meeting you.
- Our Fortune 500 customers tell us we make the best whiteboard videos they’ve ever seen, done by the best artists and production staff you’ll find anywhere. Come watch a video or two and tell us what you think — we create videos, you decide.
- We have the most radical whiteboard software and you owe it to yourself to find out why we’re making this claim. Our software lets you type or download content and transform it into a moving message within minutes — without any previous design experience. And to ensure content is heard and understood, every video embraces a scientific framework called Scribology, geared to drive up viewer engagement and retention results.
- Know how to draw a glyph? Stop by and we’ll show you. We’ve developed a library of modern day hieroglyphics in an app called TruGlyph™ that creates simple, memorable images that allow you to express yourself across cultures with meaning and clarity. (In fact, TruScribe Software is powered by TruGlyph.)
- Get your art fix by seeing our original, hand-drawn backdrop of TruScribe images.
Stop by Content Marketing World Booth #7 – See you there!
Cleveland, You Rock!
The TruScribe crew is in Cleveland, Ohio for Content Marketing World and we’re ready to rock and roll with our content marketing solutions. We’re looking forward to Wednesday’s sessions on everything from “Content Repurposing on Steroids” by Arnie Kuenn to “Survival Skills for Enterprise Content Strategists” by Lisa Welchman and more. With CMW’s impressive list of speakers, it’s guaranteed to be a productive content-learning extravaganza.
When the floor opens tomorrow, we invite you to stop by Booth #7 and meet the TruScribe team. We’re friendly, great conversationalists, even better listeners, and have a passion for content solutions. And you’ll find out how our fully-produced whiteboard videos make content quickly engaging and well remembered. Not to mention, we have some pretty cool TruScribe whiteboard markers you may want to check out — because who doesn’t love a good marker?
See you at Content Marketing World!
At DevLearn 2015 our Chief Innovation Officer, Eric Oakland, will be at the learning stage talking specifically about why message retention is important when it comes to changing behaviors and being competitive and innovative in the market, and the science of boosting message retention in your content.
Retained for Change
When you send a message to someone on your team with a task, a new way of doing something, or a big change in direction, your greatest hope is that they will change their behavior immediately. Unfortunately, some opportunities to act don’t come immediately or can be delayed by outside factors. But when action is possible, you want your team to be ready to take action – which means they need to remember your message.
Message retention becomes more important the longer the receiver waits before taking action.
Conversely, the likelihood of action decreases when retention of the message decreases. So what does science tell us about improving message retention?
Forgetful by Design
The first thing to realize is that the brain is trying to forget things. Every second, your brain is receiving 40 billion sensory inputs and is conscious of 40 of them at any given time. The brain has to pick and choose what it keeps (i.e. remembers) and this happens during sleep. So how do you get your message past the dream time chopping block? How can you give your message the best chance of transferring to the receivers long-term memory?
Many Senses, One Message
So you need to take advantage of as many sensory inputs as you can and align them behind your message, but you don’t need 40. You already know that sight and sound are the biggest two sensory inputs, and creating content to address both isn’t difficult. We have access to more visual resources and professional narration than ever before. What’s important to understand about combining voice and visuals is Sync Frequency, or how often the narration is supported by meaningful visuals. The more often the voice and the visuals are supporting the same message, the better. Can you achieve the necessary Sync Frequency to boost retention using the usual suspects; talking head, powerpoint presentations, animations, whiteboard video?
In addition to discussing Forgetfulness and Sync Frequency, Eric will discuss engagement and storytelling to achieve higher message retention. Join us on the learning stage at DevLearn 2015 on October 1st at 2:15 pm to hear the whole talk.
Visit us at DevLearn 2015 – Booth #220
And please come see us at booth #220 at the show, or get in touch with us ahead of time.
We are a month away from DevLearn 2015, the world’s largest learning technology expo held every year in Las Vegas. If you’re going, great! I hope you will stop by our booth and say hello (#220) If you’re on the fence, let me give you a few reasons why I think you should go.
First, it’s important to weigh the value to you from a standpoint of problem-solving:
- What’s Coming Next – New learning technologies are rapidly being developed. Because DevLearn focuses on technology, the latest trends and innovations will be showcased there. Even if your organization isn’t able to implement the latest and greatest, it’s important for you to know where the industry is heading to give clear vision when your organization is ready for change. Start at DevLearn if you want to be a thought leader in learning technologies within your organization.
- eLearning Standard – Every learning organization is trying to provide online access to course material and content in some fashion. This isn’t just about technology, it’s about the learning experience and objectives. The technologies allow us to think differently about how people are learning synchronously, asynchronously and over distance. The standard is always changing as to what can be accomplished.
- Tools Upgrade – If you are using any kind of learning technology like your learning management system or content creation tools, then representatives from that organization are likely to attend DevLearn. Visit them at their booth or schedule a conversation ahead of time so you can learn about what’s coming next. There are also opportunities to compare them to other companies out there. If your provider is not attending DevLearn, you may want to ask how they keep up with industry trends and standards when their competitors are there, unveiling new capabilities.
There are also reasons to go that may be harder to justify. These reasons are intrinsic, they don’t solve clear practical issues, but are important nonetheless:
- Continuing Education – Most conferences provide a huge array of sessions and talks on topics that are interesting. The speakers are often your peers, trusted SMEs and thought leaders in the learning space. You may even want to think about speaking on a topic that you could teach others about. This can build your network and provide awareness of your company.
- Industry Camaraderie – If you enjoy gathering with like minded individuals to celebrate and commiserate about the industry, DevLearn is a great opportunity. This advice is going to appeal to the more outgoing of you reading this, but in addition to expanding one’s peer network, those peers can become a resource in one’s career. Build a braintrust of learning professionals that you can lean on after the expo closes.
- 10,000 Foot View – It is always good to step outside our own boxes and see what’s happening around the corner or to see what’s happening at a macro-level. When we do that we see more opportunities for ourselves and for the organizations we serve. It is always worth obtaining greater perspective.
Lastly, I wanted to share why we are going to DevLearn 2015 in Las Vegas. TruScribe is the leading provider of whiteboard videos for training and development. For our videos to be successful in your organization we need to take other technologies into consideration. So one reason we go is to understand how our content should adapt in order to interact with the latest technologies.
We’re also there to meet learning professionals like you to explore using whiteboard video in your media mix. Our Scribology method of creating videos is formulated for learning with a focus on learner engagement and information retention.
So please come see us at booth #220 at the show, or get in touch with us ahead of time.
[mk_title_box color=”#d72226″ highlight_color=”#999999″ highlight_opacity=”0.3″ size=”80″ line_height=”120″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”center”]BOOTH #220[/mk_title_box]
Thank you to all of you who came to the booth, shared your message with us. We hope that you walked away convinced of our passion for whiteboard video and the effectiveness of our training centered methodology.
Above is a video that tries to capture the energy at the show.
We came back from LSCon2015 with some amazing insights thanks to everyone who attended and exhibited.
TruScribe attends many training & development trade shows throughout the year in order to connect with learning professionals and better understand trends in corporate learning and communication. Learning Solutions is an annual convention run by the eLearning Guild. Out of all of their conventions this one focuses the most on the design and delivery of content as well as enhancing training and performance.
“LMS” is a 4-letter Word.
It’s not just about people being frustrated with their training platform, because frankly, we’re all frustrated with the software we use in one fashion or another. This frustration is deeper and here are a couple of examples of what we mean. First was the sheer number of new solutions that work with, but outside, the LMS ecosystem. HappyYak is an example of a tool for making video interactive and trackable, but it’s LMS agnostic. It works with the major LMSs, but independently to add missing functionality. This experience echoed something that Elliot Masie shared at an event in February about how LMSs are struggling to push forward on how to handle video. The market for add-on systems is growing – it’s not waiting for your LMS to evolve.
The other sign of LMS fatigue are solutions that have the capabilities to function as an LMS, but don’t market themselves as an LMS. Degreed is a company that focuses on content and facilitating informal learning in an interactivity and analytical environment. Sounds like an LMS to me, but they prefer “Enterprise Learning Portal.” This may simply be a way to differentiate themselves by using different terminology, but it also shows that professionals like yourself are looking for something to augment the current “LMS” model.
Tom Wujec Keynote – The Importance of Creativity
Wujec illustrated how Moore’s law (doubling of the number of transistors in an integrated circuit every 2 years) by stating that in 2005 we produced more individual transistors than we harvested grains of rice, on our planet…at a lower cost. Your average smart phone today contains 1 billion transistors. These transistors are computing power and they are primarily being used in sensors, computers, and fabricators. Sensors read and model (or RIP) the world around us, the computers allow us to modify (or MOD) those models, and fabricators let us recreate (or FAB) those models using 3D printing in hundreds of different materials. The ability to RIP-MOD-FAB is an example of how the future of computing will allow a whole new level of problem solving.
Not only is the creation of more advanced technology occurring more quickly, our adoption of the technology is faster and faster. Where it took 3 generations for the telephone to be adopted, 1 generation for radio and refrigeration, and 20 years for the cell phone, tablets have been nearly instantaneous.
Wujec suggests that our training needs to focus on working along side technologies to solve problems and augment our own creativity. There should also be a focus on training skills like empathy and collaboration, places computers can’t learn…yet.
You can watch a shorter version of Tom Wujec’s presentation on the Future of Design here
We hope we were able to bring something of value into your inbox. Look below to see if there’s anything worth spending a minute reading.
If we met you at the show and you’d like to continue the conversation, please let us give us a call or fill out a contact form.
The entire TruScribe Team that attended ASTD ATD had a fun and productive time exhibiting. Washington D.C. provided nearly perfect weather and lots of great sites.
We went to the International Conference with the express goal of making a meaningful impact on the Learning and Development community. The response we received from those who attended mirrored those expectations. It was fantastic. It was mentioned more than once that none of us had worked a tradeshow booth where people started the conversation with, “I love what you do!” That makes 3 long days of standing, smiling, and shmoozing much easier. So here are a few of our highlights:
1. Videos! If you stopped by our booth, you saw video playing, and perhaps a member of the team showed you some video on their tablet. You can play all of those below.
2. We won an award for “Best Newcomer Booth!” After attending last year, it was actually one of our goals. It garnered us some free publicity in the daily event paper and on the big screen during Wednesday’s morning announcements.
3. We found great collaboration with other exhibitors. The folks at DDI were thrilled to have us draw on their booth summarizing “good” and “bad” leadership.
4. Smithsonian National Air and Space Museum after hours. It seemed like we walked through the space station a dozen times.
5. Meeting new connections, colleagues and clients, of course.
Training and Development is not an easy undertaking. We learned so much about the spectrum of what information designers and managers were looking for. We believe now more than ever that our Whiteboard Video and our Scribology methods are going to explode the effectiveness of your content. Transferring knowledge from your experts to your learners can be fun, engaging and reliably repeated. And we’re ready to get started working with you.
Looking forward to talking with you in the coming year, seeing you at ATD 2015, and hopefully some of the other industry shows you may be attending in between.
The TruScribe Team
The second annual Mobile Conference, based in Minneapolis, is dedicated to the development and promotion of the emerging mobile industry. Presentations and vendors were there to help attendees understand the landscape as well as optimize their business offerings for mobile users and developers.
Our business development team was on the scene, presenting a content solution. This is one of the main themes of the conference. Once you’ve got a mobile application for your business, what do you do with it next? How do you drive sales, or encourage users to flock to your landing page and click the download button? We’re maybe a little biased, but we believe scribed videos are a fitting solution. We are positioned to fill some of the massive needs mobile developers and businesses have for content, and we were really excited for the chance to network and interact with this burgeoning market.
MobCon itself was filled with fantastic presenters, and it quickly became apparent a just how ubiquitous mobile has become. Mark Renshaw, Patrick Venetucci, and Dean DeBiase had a tremendous panel on how the mobile age is about putting people first and tech second. This talk highlighted some of the pervasiveness of mobile and how can lend itself to misapplication. Those three had a great message about not forgetting the human element as mobile explodes onto the scene.
Overall, we were extremely pleased with the experience, and as co-sponsors of MobCon 2013, we couldn’t have been more excited for the turnout. Our booth garnered a lot of foot traffic, and the uniqueness of our offering was a huge advantage for us.
In the near future, we should be able to integrate the mobile technologies of some vendors in our collateral: a huge plus for the MobCon experience, and it provided a level of synergy by indicating how mobile technology and user interface is the future of the market. By using Storyworks OnDemand app, we had out content delivery mechanism to present TruScribe videos to potential clients, boosting the appeal of both services to industry leaders. The app itself is considered a digital briefcase, using cloud-based storage for business meetings and transactions. We use it because it’s faster than loading YouTube every time we want to share one of our videos in a sales meeting. In a cool twist of synergy, Storyworks showcased our videos to demonstrate their app.
While we appreciate all these key demos MobCon neatly hit, it would have been nice if certain conversations were more geared toward content and its generation. All the technology, platforms, and applications are wonderful, and we liked having this forum to explore and connect with next generation developers and great thinkers. But for us, the content is the whole point of all the technological advancement. A conversation on content would have fit right into our wheelhouse.
TruScribe is a whiteboard video company that uses Scribology™ – applies research from neuroscience and behavioral psychology – to create content that captures attention and boosts retention for marketing, sales, internal messaging and training.
TruScribe Contact Us