Whiteboard Animation Case Study
Volkswagen’s Got Game
The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.
To launch the company’s new gamified training platform, Darrin needed an innovative way to inform users about the system and show them how it would impact their training experience. He wanted a way to deliver the information that reflected the excitement of the new training. One that would increase employee engagement and retention.
Innovative Ideas Require Innovative Messaging
“We considered traditional routes such as emails or flyers, but felt like a launch of this magnitude warranted a more innovative approach,” said Darrin. “Whiteboard video really fits well with the character of what we’re trying to accomplish. It’s engaging, fun, and dynamic while maintaining the level of professionalism required for our audience.
Why TruScribe? The Method Behind the Madness.
Once Darrin decided to go with whiteboard video, there were a number of companies to choose from, so why did he choose TruScribe whiteboard video production services?
“Having met with several TruScribe employees and attended sessions led by the company at DevLearnSM, I was able to see the method behind the madness at TruScribe,” said Darrin. “It was their approach to training that attracted me to the brand.”
The TruScribe approach is the science of moving messages known as Scribology™, a methodology founded on principles of neuroscience and behavioral research that are shown to increase audience engagement and retention. Madness? Sure. Does it work? Absolutely.
“Our expectations were met and surpassed — the attention to detail, including the Volkswagen Academy logo on the illustration marker, were top notch,” said Darrin. “Everyone who has seen the video throughout all stages of development has been thoroughly impressed.”
As a TruScribe client, Darrin was invited to be involved in every step of the process. He provided input for the script writing, selected the voice over recording, and communicated his needs and ideas as the production evolved.
“The TruScribe team was very communicative and willing to work with my changing timeline as well,” he said. “It was a fantastic experience.”
Darrin said his experience with TruScribe and the end result provided his organization with a new perspective on how to create and deliver training content, as well as how to market their content.
“We’ve received thousands of comments on the Volkswagen Cup Introduction whiteboard animation video now that it’s available on the VW Cup site and they’ve all been positive,” he said. “People are responding very well to this new delivery technique.”
It’s no surprise that 2015 was a big, exciting year. When this happens, it’s common to recap the year with a ‘Best of’ list! Here’s some of the best whiteboard video of 2015. From retail to biomedical, we’ve worked to move the messages of some incredible companies. Our videos grab your viewer’s attention and keep them engaged no matter what the subject matter is. This drives an incredibly high level of information retention. No matter what your learning objectives are, TruScribe videos will help you reach them. We’re incredibly proud to show off the results-driven, innovative whiteboard videos that were a cut above from 2015.
Best Whiteboard Video Long Form
“SAP 101” — NBC Universal
Designed from the very beginning with retention and attention in mind, our videos stick in the minds of your viewers. No matter how long the content is, our Scribology method of video creation keeps viewers curious and watching. The old way of thinking that “Oh, we can’t make longer videos because no one wants to watch something that long!” simply doesn’t apply to TruScribe whiteboard videos. Coming in at just under 12 minutes, NBC Universal SAP 101 is our Best Extended Video of the year.
Best Whiteboard Video Short Form
“Animal Deterrents around Electrical Substations” — IEEE Standards
One the flip side, TruScribe videos work great no matter how SHORT your message might be. We loved working with IEEE on a number of videos. Our projects included creating an engaging IEEE Standards Video highlighting Animal Deterrents around Electrical Substations. Not to mention it features our new friend “Zappy” the squirrel. This character has been a part of a national campaign and now a video game.
Best Whiteboard Video Metaphor
“Never Overpay for Cable Again” — TrueCable
One of the best ways to tell a compelling story is through the use of a clever metaphor or visual analogy. We use creative minds of our TruScribe artists to amp up the visualization of your message. Though there were a number of great metaphor concepts through the year, we loved working with TrueCable (love the name, of course). Their “Never Overpay for Cable Again” video featured an enlightened caveman in the cable and wire purchasing process.
Best Whiteboard Video for Training & Development
“Customer Commitment Training” — Waste Management
Because our videos excel at both attention AND retention, an ideal purpose for a TruScribe video is for employee training and development. Waste Management’s Customer Commitment Training exemplifies well-crafted, easy to follow and engaging content that employees are enjoyed and retained.
2015 was an excellent year and 2016 is shaping up to be no different. If you want to be a part of the work we’re creating contact a Scribology specialist today to discuss how we can use the science of moving messages for you.
ST. PAUL, MN (PRWEB) AUGUST 12, 2015
TruScribe (https://www.truscribe.com), the world’s fastest growing whiteboard video company using a proprietary method called ScribologyTM, today announced it has been named by Inc. Magazine to the 2015 Inc. 5000 list.
“We’re extremely honored to be recognized as the 253rd fastest-growing company in the U.S. over the last three years,” said Jim Herkert, TruScribe’s CEO. “It’s a testament to our employees, who are dedicated to delivering amazing video solutions. I also want to thank our valued clients for taking advantage of our technology to create the ‘moving messages’ that help them achieve their objectives.”
Since 2011, TruScribe has experienced an eight-fold increase in its employee count. It continues to expand, now with employees in Minnesota, Wisconsin, Chicago, and Europe. It projects revenues of $4.5 million in 2015.
TruScribe is the world’s fastest growing whiteboard video company and learning content provider.
It has created more than 2000 videos in 20+ languages for over 600 clients on six continents, including many Fortune 500 corporations, during its short history. It is the only firm that uses Scribology, a method it designed for creating whiteboard video based in neuroscience and behavioral psychology research. Since its founding, TruScribe has iterated and innovated its tools to ensure its customers and their messages benefit from its unmatched whiteboard storytelling experience. The company has been co-based in St. Paul MN and Madison WI, but will be moving its global headquarters to Minneapolis in the third quarter of 2015. In addition to its direct sales force in the U.S., TruScribe has channel partnerships in Asia, Europe, and the Middle East.
About the Inc. 5000 List
The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have generated revenues of at least $100,000 in 2011 and at least $2 million in 2014. They must also be for-profit, independent, and privately owned companies based in the U.S. Begun in 1982, the prestigious Inc. 5000 list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. For more information, visit https://www.inc.com/.
TruScribe’s ranking will be available at https://www.inc.com/profile/truscribe.
Follow the company on Twitter at https://twitter.com/TruscribeVideos, on Facebook at https://www.facebook.com/TruScribeVideos, and on its LinkedIn Group at