In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of direction could be to blame for this divide. It’s hard to know where to look for ideas, or how to determine what principles apply to your business goals and your brand's reputation.
As video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take our advice, and you’ll be ditching antiquated talking head videos for fresh new video in no time.