Video is increasingly common and seemingly preferred over written content. Is video better than text? How should it influence your content production?

For conversions, revenue boosts, and more from your marketing video, think about how you produce it. Here are some tips for successful video marketing.

There are dozens of ways to repurpose content that’s past its prime. Ways that can generate revenue, create social buzz, and gain a fresh audience for your message.

In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of direction could be to blame for this divide. It’s hard to know where to look for ideas, or how to determine what principles apply to your business goals and your brand's reputation.