Content Marketing Archives

Your Whiteboard Video Production Team

August 04, 2020 / Published in Content Marketing, Visual Storytelling

It takes a village to create a whiteboard animation video

The whiteboard video process is collaborative. Let’s take a look at the different roles and abilities that go into great whiteboard video.

Your Video Marketing FAQ: Top 5 Questions Answered

Bessie Cherry

July 31, 2020 / Published in Content Marketing

We’ve got the answers to 5 commonly asked questions about video marketing – answers that will help guide you along your video journey.

5 Common Marketing Video Mistakes (And How to Avoid Them)

Stephen Ware

July 30, 2020 / Published in Content Marketing

Common video mistakes (and how to avoid them)

Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.

Generating Leads with Video Marketing

Stephen Ware

July 28, 2020 / Published in Content Marketing

Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.

How is Content Marketing Like 19th Century Medicine Shows?

Stephen Ware

July 22, 2020 / Published in Content Marketing

A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn't just a fad.

The Myth of Short Attention Spans

Stephen Ware

July 16, 2020 / Published in Content Marketing

If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.

attention span Blog deliver meaningful content message retention online video marketing

Best Practices to Promote Your Video Content

Stephen Ware

July 07, 2020 / Published in Content Marketing, Whiteboard Video

People watch more videos than ever before. Let's take a look at a few ways to best promote your video content.

Strategies for Using Video in Your Marketing Funnel

Stephen Ware

June 11, 2020 / Published in Content Marketing

When video is added to your marketing funnel, the benefits come fast and furious. Read about the types of videos for each stage of your customer's journey.