Trying to create a content marketing strategy without using video nowadays is like trying to cross a river without a floating device. You might be able to do it, but the chances are you will arrive exhausted, frustrated, and wet. Here is a guide that will help you choose the right video to cross that river, depending on which stage of the buyer’s journey you are trying to impact.
We shared the evolution of our logo a few weeks ago. The tagline is another story. It has changed many times as we have grown and expressed the changes in who we were working with and what value we brought them. First Attempt Our first tagline, “Give Your Voice a Video” reveals our initial mentality,
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate: The
We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life. Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on
SCRIBE FOR ACTION WINNER – NORTH STAR ALLIANCE North Star Alliance’s network of Blue Box clinics help hard-to-reach populations in Africa; mobile populations left without access to the most basic health services. Since 2006 they have expanded to 40 clinics, 3 laboratories in 10 countries and approximately 200 employees. They were a great candidate for
It is our favorite time of year, Scribe For Action season! Launched in 2014, our Scribe For Action program donates TruScribe’s whiteboard animation services and software to selected non-profit organizations. In 2017, we will once again select four qualified non-profits to receive a free 2-minute video, with in-house script writing and voice over included
Want to tell the world about your amazing nonprofit? Apply now for consideration- your nonprofit could receive a full-service TruScribe whiteboard animation video at no cost. TruScribe is passionate about helping your nonprofit succeed. Since 2011, TruScribe has created pro bono whiteboard animation videos for many nonprofits, including: DevEd, Blank on Blank, Magazine Literacy, Things of