Visual communication has existed since long before the Internet – scientists estimate some symbols etched in the walls of caves have existed for 30000+ years. The seeds of what we now call animation were planted in 1833, when the phénakisticope was introduced. Soon after that, the zoetrope and the flipbook were invented. Concurrently, drawing was
Trying to create a content marketing strategy without using video nowadays is like trying to cross a river without a floating device. You might be able to do it, but the chances are you will arrive exhausted, frustrated, and wet. Here is a guide that will help you choose the right video to cross that river, depending on which stage of the buyer's journey you are trying to impact.