We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
We outgrow the garage “HQ”.
We outgrow the single suite in the business complex.
We outgrow the free version of software.
We outgrow the brand-new start-up attitude.
Then we start to grow into our processes and philosophies, culture and management style.
We grow into benefits packages and supporting families.
We grow into our partnerships and client relationships.
We outgrow our beginnings and grow into things that we never could have imagined at the outset.
So, What’s New at TruScribe?
There have been some significant changes at TruScribe that we are expressing through:
- a new website (you’re here, take a look around.)
- new logo (our big logo change!)
- and a new message (which is at the heart of all this)
We outgrew the old ones some time ago, so we needed to find a better fit for us now and had some room for where we’re growing.
Growing Into How Our Clients See Us.
Some time ago we started asking our clients about their perception of what we do for them. You see, we have grown accustom to unsolicited “thank you!” emails expressing joy over the project, the process, or the results, everything you want to hear. So when we asked them to tell us about our value to them, we expecting them to praise the videos we create and our Scribology method and how fun the process is. What we learned is that an overwhelming majority of our clients who responded, said that they viewed us as a “partner” rather than a vendor.
Drawing Beyond the Whiteboard.
We’ve always seen and positioned ourselves as a leader in whiteboard video, and while that’s true, it’s not our whole story. Using our markers to visualize what’s otherwise unseen, we’ve helped our clients present clear vision, express new ideas, shape company culture, demonstrate safer choices, supporting growth in their organizations. And that’s our focus, helping our clients change the way people see, think, act – with our markers, on and off the whiteboard.
If you’re a client or partner, you know most of this story, but you may not have seen the new website and our new look. We hope you like it! If you’re looking for a partner to help you visualize your story, summon forth new ideas, or create a clear vision of your path forward, take a look around website and contact us for more information.
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life.
Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on transformation, or simply a small step in a new direction. Change requires a mix of logic, creativity, open minds, and solid ideas to succeed.
Reread the previous paragraph and substitute “whiteboard video” for “change.” The terms are pretty interchangeable (no pun intended)! Coincidental? Here at TruScribe, we think not. Over the past several years, our whiteboard animation videos– powered by Scribology and storytelling, driven by our expert team–have illustrated and explained for clients like NASA, Goodwill, Nestle, Microsoft, and CVS. These are just a handful of names among thousands who count on TruScribe as a trusted partner as they navigate changes as vast as a galaxy or as tiny as a prescription label.
We’ve followed our clients’ example and learn to embrace change as a sign of growth and a necessary building block in a successful foundation. Like our clients, our company does best when challenged by new perspectives or inspired by different paths. And just as whiteboard animation has changed, TruScribe has changed over time. We started with a big idea and a stroke of a whiteboard marker. Through continual collaborating and creating with our clients and each other over time, we’ve developed best practices for whiteboard video production, we’ve streamlined our workflow to make our process even more flexible and agile, and we’ve come up with even more ways to tell your story.
You might not have heard any of that before, and that’s okay- we’ve been so focused on becoming the best possible whiteboard animation company to partner with that we’ve spent more time on the whiteboard than on the web. But that’s about to…wait for it…change. Our brand new website is designed with you in mind. What types of solutions are you seeking? Are there areas of your business that would benefit from succinct and memorable storytelling? Who have you been trying to reach, without really knowing how to reach them? Interested in whiteboard animation video, but without the whiteboard part- or without the animation part- or even without the video part?
Answers to these questions will soon populate our site, along with info about videos, events, and different levels of service that will rock your world, or at the very least, your video strategy. We envision the TruScribe website as a resource that remains fresh and relevant even as trends and topics change with time. We’ll share some of our Scribology secrets, introduce you to some of our veteran team members, and let you listen in on what our clients have to say about us. We’ll show you how we go beyond the whiteboard to offer unique resolutions to your unique issues. We’ve created more Scribology videos than any company in the world. Whatever destination you’re driving toward, chances are we’ve been there before. And we’re ready to go down the road with you. Think of this website as mile marker one.
Ready to explore what Drawn to Change means to you? Get in touch!
ST. PAUL, MN (PRWEB) AUGUST 12, 2015
TruScribe (https://www.truscribe.com), the world’s fastest growing whiteboard video company using a proprietary method called ScribologyTM, today announced it has been named by Inc. Magazine to the 2015 Inc. 5000 list.
“We’re extremely honored to be recognized as the 253rd fastest-growing company in the U.S. over the last three years,” said Jim Herkert, TruScribe’s CEO. “It’s a testament to our employees, who are dedicated to delivering amazing video solutions. I also want to thank our valued clients for taking advantage of our technology to create the ‘moving messages’ that help them achieve their objectives.”
Since 2011, TruScribe has experienced an eight-fold increase in its employee count. It continues to expand, now with employees in Minnesota, Wisconsin, Chicago, and Europe. It projects revenues of $4.5 million in 2015.
TruScribe is the world’s fastest growing whiteboard video company and learning content provider.
It has created more than 2000 videos in 20+ languages for over 600 clients on six continents, including many Fortune 500 corporations, during its short history. It is the only firm that uses Scribology, a method it designed for creating whiteboard video based in neuroscience and behavioral psychology research. Since its founding, TruScribe has iterated and innovated its tools to ensure its customers and their messages benefit from its unmatched whiteboard storytelling experience. The company has been co-based in St. Paul MN and Madison WI, but will be moving its global headquarters to Minneapolis in the third quarter of 2015. In addition to its direct sales force in the U.S., TruScribe has channel partnerships in Asia, Europe, and the Middle East.
About the Inc. 5000 List
The 2015 Inc. 5000 is ranked according to percentage revenue growth when comparing 2011 to 2014. To qualify, companies must have generated revenues of at least $100,000 in 2011 and at least $2 million in 2014. They must also be for-profit, independent, and privately owned companies based in the U.S. Begun in 1982, the prestigious Inc. 5000 list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. For more information, visit https://www.inc.com/.
TruScribe’s ranking will be available at https://www.inc.com/profile/truscribe.
Follow the company on Twitter at https://twitter.com/TruscribeVideos, on Facebook at https://www.facebook.com/TruScribeVideos, and on its LinkedIn Group at