Infographics 101: What is an Infographic?
Infographics are an appealing and affordable way to approach visual storytelling. The best infographics communicate quickly, clearly, and visually, and can be a highly powerful way to appeal to visual learners.
- Published in Visual Storytelling
What is Scribology?
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our videos stick. We know that our clients need their videos to
- Published in Scribology
How to Create a Script from 7 Major Storytelling Plots
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience. Published in 2004, Christopher Booker’s “The Seven Basic Plots: Why We Tell Stories” reportedly
- Published in Scriptwriting
3 Common Fears of Scriptwriting
Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the main point leaves our brain the minute the speaker steps
- Published in Scriptwriting
Motion and the Lizard Brain
The lizard brain asks, “what was that movement you just saw? Was it a predator? Perhaps it was a small rodent scurrying into the brush…dinner? Or maybe it was an image brimming with meaning…” Hmm, there’s a thought – you in a forest of images, each of which was created to impart a message. “You”
- Published in Scribology
Inspired to Draw, Inspired to Watch Because of Dopamine
When I’m looking for inspiration while drawing I will often simply start doodling. From a series of random marks and lines, my eye naturally begins to pick out a form it recognizes. I continue to draw and develop this form, keeping my intentions detached from any thoughts of “right” or “wrong” marks. The overall integrity
- Published in Scribology
Recharging Your Brain Power
Brain Power – working as an artist at Truscribe requires enormous amounts of it. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on my brain power is considerable. So it’s imperative that I’m able to
- Published in Scribology
Marketing and Moral Persuasion
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our information rich digital advertising landscape. Is the art of persuasion, especially in the
- Published in Marketing, Scribology
Constructing a Compelling Whiteboard Video Script
In these days of 24/7 connection and mobile everything, the impact of videos on sales and marketing is a no-brainer for marketers and sales reps. The question now is – how do you write a compelling whiteboard video script? That of course depends on your product or service and your target market to a large
- Published in Scriptwriting, Video
Glyphs! Wait, What is a Glyph?
It’s easy to think that GLYPHS are the same as GIFs or Emoticons, but there’s more we can do with them. We’re glyph-fanatics, and we’re happy to spread our glyph knowledge with you. In a sentence, glyphs are simple, meaningful images that animate as if drawn, and when used to create videos, they increase user
- Published in Visual Storytelling
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