You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold. According to a recent study by Instructure, an organization with 1,000 employees
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our videos stick. We know that our clients need their videos to
When I’m looking for inspiration while drawing I will often simply start doodling. From a series of random marks and lines, my eye naturally begins to pick out a form it recognizes. I continue to draw and develop this form, keeping my intentions detached from any thoughts of “right” or “wrong” marks. The overall integrity
Brain Power – working as an artist at Truscribe requires enormous amounts of it. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on my brain power is considerable. So it’s imperative that I’m able to
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our information rich digital advertising landscape. Is the art of persuasion, especially in the
Surprise your learners with TruScribe training videos — a learning method that really works Wouldn’t it be great if you could just pour knowledge directly into employees’ heads? Because when it comes to training, providing the information is the easy part. What’s hard is getting them to actually absorb it, in a way that
Many people are not aware that the user experience is a central part of the design of a successful product. That experience involves the science and art of designing a product so that it is easy to use, meets expectations and business goals. There is an entire methodology behind designing a user experience. We’ve teamed
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