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How Should We Understand Engagement vs. Retention?

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Andrew Herkert
September 07, 2022 / Published in Scribology
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one

Understanding Authenticity

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Anita Hoffman
August 30, 2022 / Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
logosmotorheadrock n rollrolling stones

Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock n rollrolling stones

Selfish, Emotional, and Necessary: The Lizard Brain

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Andrew Herkert
July 14, 2022 / Published in Scribology
The Lizard Brain
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of previous forms. Tailbones and similar structures qualify as vestigial, as
Blog

Sounds Perfect: How to Select Voiceover Talent for your Video

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Andrew Herkert
July 12, 2022 / Published in Content Trends, Scribology, Whiteboard Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
AccentsPitchToneVoice Talentvoiceover

Scribology in Song: 12 Principled Music Videos

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Andrew Herkert
July 07, 2022 / Published in Scribology
We examine our Scribology principles reflected in some of the best and most popular music videos of the last twenty years.
music

Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.

Symbols, Meaning and Branding

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Andrew Herkert
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling

Gestalt Theory and Design: Everything All The Time

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Andrew Herkert
June 16, 2022 / Published in Content Trends, External Communications, Scribology, Whiteboard Video
Gestalt theory, developed in the early 20th century to explain human perceptual tendencies, provides insights into strong design choices for graphic designers and brands to this day. Join us as we explore some of the most interesting principles of Gestalt theory in design!
ClosureCommon FateCommon RegionEvolutionNeurosciencePsychologyReification

Pitfalls of Whiteboard Video

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Andrew Herkert
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery
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Featured Posts

  • How Should We Understand Engagement vs. Retention?

    A question, to set the tone: would you rather h...
  • Understanding Authenticity

    We use real drawings and the artist's real hand...
  • Breaking Down Silos to Unify and Profit

    People talk a lot about the issues with a siloe...
  • Logos: Rock ‘n’ Roll’s Finest Branding

    A logo gives fans a familiar symbol, allowing e...
  • Why isn't my whiteboard video animated?

    Why Isn’t My Whiteboard Video Animated?

    Why isn't your whiteboard video animated? The s...

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