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Dune: Visualizing a Changing Universe

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Andrew Herkert
November 12, 2021 / Published in Content Marketing, Content Trends, News, Scribology, Visual Storytelling
Visual Storytelling in Dune
Dune is a film that tackles colossal issues, colossally—interplanetary politics, economics, war, religion—and strikingly personal concepts, intimately. Read on to see why this sci-fi phenomenon is taking the world by storm!
2021DuneLandscapeMoviesScience FictionVisual Storytelling

Here to Win: Squid Game’s Perfect Design

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Andrew Herkert
October 28, 2021 / Published in Content Marketing, Content Trends, Creativity in Business, News, Scribology, Visual Storytelling
Squid Games Perfect Design Graphic
Squid Game's hold on audiences worldwide is incredible. Join us as TruScribe looks at the landmark show and analyzes the design principles that have made it a smash hit!

Whiteboard Video Hits and Misses: Making the Right Choices for your Message

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Andrew Herkert
April 06, 2021 / Published in Scribology, Visual Storytelling
video story
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark.  Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less

What You Need (and Only What You Need)

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Andrew Herkert
March 30, 2021 / Published in Scribology, Visual Storytelling
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion.  We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject.  To quote

Playing the Principles Part 2: Examples of Strong Gaming Design Principles

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Andrew Herkert
March 30, 2021 / Published in Scribology, Visual Storytelling
Gaming Design Principles
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While

Seventies Scribology Cinema: Our Design Principles in Film

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Andrew Herkert
February 17, 2021 / Published in Scribology
Classic 70's cinema highlights design principles like framing, voice, accent color, message, image density, and human forms.

Playing the Principles Part 1: Examples of Strong Gaming Design Principles

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Andrew Herkert
February 15, 2021 / Published in Scribology
Let’s look at TruScribe's design principles of Scribology at work in gaming - looking at outstanding games of the last twenty-plus years.
gaming

Super Scribology: Principled Heroes

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Andrew Herkert
December 09, 2020 / Published in Scribology
How do superheroes lastingly command the attention of young and old alike?Simply put, they’re well designed.

Inspired to Draw, Inspired to Watch Because of Dopamine

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Andrew Herkert
August 11, 2020 / Published in Scribology
Dopamine
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain.  It causes the brain to release the neurotransmitter dopamine, which causes the brain to become, and remain, curious. Of course, dopamine affects more than a person’s level

The Myth of Short Attention Spans

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Andrew Herkert
July 16, 2020 / Published in Content Marketing, Scribology
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.
attention spanBlogdeliver meaningful contentmessage retentiononline video marketing
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