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What Does Research Tell Us About Visual Storytelling?

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Andrew Herkert
June 30, 2020 / Published in Scribology, Visual Storytelling
What does research say about visual storytelling?
Visual storytelling is not just a buzzword or trend. It’s a mode of communication, and as the research shows, it's highly effective at engaging an audience.

Profiles in Communication: David Fincher

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Andrew Herkert
June 10, 2020 / Published in Creativity in Business, Scribology
Film might be about risk, but to David Fincher, it’s also about the right design choices. We examine how Fincher's design choices create effective films.

12 Principled Scenes | Visual Design in Popular Films

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Andrew Herkert
June 09, 2020 / Published in Scribology
We’ve compiled single moments from iconic films that showcase the design principles we use to create engaging and memorable content.
citizen kaneeasy riderinterstellarmad max: fury roadparasitesingin in the rainstar warsthe graduatethe lego moviethe matrixthe royal tenenbaums

Visual Design Principles in Classic Film

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Andrew Herkert
April 30, 2020 / Published in Scribology
Scribology at the Movies
Let's uncover Scribology's visual design principles at work in Jaws - one of history’s greatest films - to see how visual design choices make great cinema.

Our Guiding Principles to Create the Best Whiteboard Animation Videos

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Andrew Herkert
March 03, 2020 / Published in Scribology, Whiteboard Video
Scribology
At TruScribe, we’re proud to say that we’ve got the best of both worlds, in personnel and in principle to consistently create the best whiteboard animation videos. Our team is made up of hardworking, experienced professionals. Our production is steered by guidelines that promote effective whiteboard video content time and time again. These guidelines are

How Visuals Help You Remember Information

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Andrew Herkert
January 30, 2020 / Published in Scribology, Visual Storytelling
Importance of Visuals in Messaging
Your brain loves images and retains information well when there are associated images. But there is an even more powerful way to remember information.

5 Strategies to Promote Retention of Information

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Andrew Herkert
June 28, 2019 / Published in Scribology
You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold. According to a recent study by Instructure, an organization with 1,000 employees
Blogretention of information

Do We Really have the Attention Spans of Goldfish?

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Andrew Herkert
June 20, 2019 / Published in Scribology
Rude Goldfish
Attention is the new currency. But have attention spans really gotten to to goldfish level? Is that a problem? We dive into the science behind attention.
attentionBlogscience

What is Scribology?

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Eric Oakland
May 04, 2019 / Published in Scribology
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our videos stick. We know that our clients need their videos to
artBlogmethodsciencescribology

Recharging Your Brain Power

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Andrew Herkert
August 01, 2017 / Published in Scribology
Working as TruScribe artist requires enormous amounts of brain power. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on brain power is considerable. So it’s imperative that we are able to recharge
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