Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the main point leaves our brain the minute the speaker steps off the stage.
Poor communication is a common plague, but it has a common cure: clarity.
Whatever communication barrier you face, TruScribe has transcended it before. Our proven process helps you reach your audience, and your objectives. We build great content on two foundational elements: your message, and our method – Scribology, which combines science and art to boost your story over typical communication barriers, grabbing attention and increasing retention.
One cornerstone of that foundation is that the script always comes first.
Our collaboration with clients starts with the script. We work through several revision rounds until we reach a script that is 100% complete. Then we use that script as a starting point for the video, amplifying your story with visual language.
We get tons of questions about the scriptwriting process. Here are answers to a few of the most common fears.
1. How do I know what to include in my script? I want your team to draw monsters, but I’m not sure how to work monsters into the narrative.
Great question! And don’t worry – you don’t have to write about monsters even if you want your video to be populated with cute gremlins and yetis. One thing we tell all of our clients is that we don’t want metaphor “baked in” to the video script. Our artists are the experts when it comes to drawing out metaphors and they’re great at intertwining vivid visual ideas with the story told in the script. This benefits you by keeping the viewers interested in what they’re watching; it’s part of Scribology – compelling their brains to make the connection between what they’re seeing and what they’re hearing.
2. This topic is really dry/dense/complicated. Will your team know what I mean?
Ah, yes. This is a good one as well. We’ve drawn videos for NASA but none of us are rocket scientists!
How do we do it? It’s a combination of research, and reliance upon our trusty script questionnaire. The script questionnaire is a tool we’ve been using since day one, with some modifications along the way. It prompts you to provide us with relevant information, and will help you condense and distill your message until it’s 100% story-worthy, and in turn, ready for Scribology and video production. Of course, there may be questions as we dive into your topic – and if questions come up, we can either work through them via communicating through the collaborative platform, or perhaps by scheduling a call.
Rest assured that you’ll have multiple opportunities to review and sign off on the content, so we’ll get it right long before the final video is delivered.
3. I think I should add more to this script. Or maybe it’s too long. What does your team think?
This question comes up frequently. Once a broad message is carefully honed into a specific story, it’s easy to second guess. Should you say more about x? Less about y? Suddenly you may not be sure you want a two minute video – you may be thinking you want your video to be five minutes. This type of scenario is often circumvented through our iterative process, but should you find yourself in this situation, it’s usually just a quick conversation with your producer to go over your agreed-upon scope. If you want to change the script or change the video from its original scope, we’ll draw up a change order for you.
At TruScribe, we keep your story at the center of everything we do. You can bring us your script and we’ll work with it, or you can entrust us with your message and we’ll write a script with you. And as you can see, we’ve got answers to your script questions. So if you’re wondering if a video is the right way to clear your communication hurdle, reach out!