In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of direction could be to blame for this divide. It’s hard to know where to look for ideas, or how to determine what principles apply to your business goals and your brand’s reputation.
As video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take our advice, and you’ll be ditching antiquated talking head videos for fresh new video in no time.
Modern video conferencing is a streamlined solution for helping people feel like they’re in the same room, but does it really move the needle as far as problem solving or idea sharing? One way to alleviate some of the more common pitfalls of the video conference call is to employ a virtual whiteboard.
Though it may seem like the terms “video marketing” and “video advertising” are interchangeable, the two are related but not identical. Curious how they differ? Read on!
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior.
Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
For Better Meetings, Ditch Boring Presentations Are you still driving the same car you drove in 1987? Your answer is likely no, and your reasons are probably numerous: That car’s inefficient by 2019 standards it’s broken down; it’s just plain ugly! But there’s something else that’s been around since 1987 that you’re either using or
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to