We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior.
Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
For Better Meetings, Ditch Boring Presentations Are you still driving the same car you drove in 1987? Your answer is likely no, and your reasons are probably numerous: That car’s inefficient by 2019 standards it’s broken down; it’s just plain ugly! But there’s something else that’s been around since 1987 that you’re either using or
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a
It’s important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why video has become such a successful medium online and why you should
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with