These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back and think about who and what we truly love. Love is a many splendored thing, as they say, and here at the TruScribe office, not only do we love churning out more whiteboard animation videos than any other company on the planet, we love our staff and the considerable talents and efforts they pour into their work. But we’re also proudly committed to our clients. We love our clients for their willingness to collaborate and for the goals and ideas they entrust to our creativity.
And our clients love us right back! In fact, we thought today would be the perfect day to share a few snippets of “love letters” we’ve received over the years.
- “I love having TruScribe calls because we almost never use up the entire meeting time and we still get everything accomplished. You’re my gold standard for meeting management. Thanks for doing what you do!”
This one goes out to our producers, who are responsible for keeping projects humming and for constantly being mindful of milestones, deadlines, and multiple priorities. We’re often told that working with TruScribe inspires our clients to implement some of our practices in their own work. And this type of milestone/task based, iterative production process definitely sets us apart in the world of video production. Clients love our project management; we’re thrilled to deliver their videos on time and within scope, while keeping them one hundred percent informed along the way.
- “I have really enjoyed working with your team. I feel this process helped us tune into our message and be clear. We also developed a fun and different kind of video to share with our teams.”
Fine-tuning messages and providing clarity is where our scriptwriters shine. Using Scribology and our own methodology for translating complex ideas into easily understood visual language, we’re experts working with clients on succinct yet entertaining videos. Sometimes the stories we create with our clients end up taking on a life of their own- informing other initiatives or unfolding across a series of videos. We start with a script and build on that foundation, so ensuring that the message is on target is key.
- “My boss admitted his skepticism to me early on. He couldn’t envision how the drawings were going to come together with the leadership concepts. Well, your team knocked it out of the park. We love the videos (even my boss). Your team is very creative and it really showed. They did a great job bringing the concepts to life with the drawings and voice.”
A missive that reflects our whole team, but particularly our artists and editors. They work hand in hand with clients to ensure that the concepts created to go along with the script are exactly as envisioned. The experience speaks for itself—TruScribe videos are a perfect blend of authenticity (those are real artists actually drawing in our videos!) and expertise; we are well versed in exactly what it takes to bring a client’s ideas to life on a whiteboard.
If you’re not working with TruScribe yet, what are you waiting for? Discover a video production experience that you’ll love. Let us know how we can partner with you to create a whiteboard animated video to celebrate.
For over thirty years, Weird Al Yankovic has been pointing a funhouse mirror at popular culture. This latest album, “Mandatory Fun” proves that out. When Al Yankovic asked TruScribe to point that goofy mirror at our own industry with a whiteboard video…well, you can see what was intended up above.
Listen to “Mission Statement” and you can hear how it would be an easy fit at a corporate retreat meant to inspire and drive people to go forth and synergize. Harmonious drum circles and flowers distract you from plans for world domination.
Start of Collaboration
Working with Al was a lot of fun for our entire team. Our first meeting was just over a year ago, and so we had some time to let our creative juices flow. Each of our artists worked on the first 30 seconds of the lyrics and passed their drawings around to the rest of our team to evaluate. The group lifted up Brian Wisniewski to be the lead artist on the project, but when you watch the video, you can see that there was more than one hand involved.
A Few Whiteboard Tricks
When we sent over initial ideas on all the new tricks and experiments we had in mind for the project, Al urged us to keep it simple. One of the new tricks we did get to use was having multiple hands draw in front of the camera so we could draw images and lyrics at the same time.
Most of our videos use black and one other color as an accent color to simply signify an important part of the video. Early on, we knew we wanted a psychedelic section to make the corporate speak feel like a bit of a trip (do you want to tie that back to the era the song hails from??). For that section we wanted to use lots of color. To achieve the right effect, we used a trick that we’ve not seen anyone else use.
This technique is something we developed for color matching to corporate brand guides. A bit of green marker, and the world is a rainbow.
TruScribe videos are 100% hand-drawn, but a few cheats aren’t bad.
Seeing the Humor
We’re certain that this parody is going to get some mixed reviews from our clients. This language appears in our videos all the time, and we know that the instructional designers, trainers, and marketers out there will have a laugh with us. As with most forms of humor, it speaks to a bit of truth that we can all learn from. You can use all the jargon and cultural speak you want, but if the message behind it and the actions you take to support it aren’t authentic, people won’t trust it.
The TruScribe team lastly wants to thank Al and everyone on his team for including us in this project. Our memories, and this video, will always be a part of our story. Al, we wish you all the best with “Mandatory Fun” and look forward to looking into the funhouse mirror again.
Creative Director: Eric Oakland
Producer: Bessie Cherry
Artist: Brian Wisniewski
Editor: Aaron Williams
Support: The Whole TruScribe Team
Our latest whiteboard animation collaboration is helping our fellow countrymen get a clearer picture of the possible ramifications of diving over the fiscal cliff. The collaboration is featured on Wall Street Journal (WSJ) Live and combines Truscribe whiteboard animation with scenic video and expert interviews. It’s narrated and fronted by David Wessel.
The video, which is just longer than seven minutes, explains everything you ever wanted to know about the fiscal cliff, but were afraid to ask. Wessel explains, “Last August, President Obama and Congress did something really unusual: They built a fiscal cliff…and they put the U.S. economy on course to go over this cliff at the end of the year unless they come up with some alternative way to reduce the deficit by $1.2 trillion over the next decade.”
He continues, “What would it take for us to step away from the cliff?…Let me give you five facts about the Federal Budget, which is pretty much all you need to know.”
That’s where Truscribe comes in. Our illustrator breaks down the otherwise complicated intricacies of the Federal Budget into easy to understand imagery. Combined with Wessel’s narration, video message retention jumps to 65 percent, almost 2x more effective than video alone and 6x more effective than audio alone.
The five facts illustrated in the video are:
- In 2011, 63 percent of all Federal spending went out the door without any vote of Congress to pay for past promises like social security benefits, Medicare benefits for the elderly, Medicaid for the poor, farm subsidies and interest on the Federal debt.
- One out of every four dollars spent today goes toward healthcare.
- Closing down Federal agencies can save some money, but not nearly enough to solve the problem. Wessel used an example: More than four million people work for the government, but firing every one of them (from secret service to soldiers in Afghanistan) would not have reduced the deficit by even one-third.
- The U.S. spent $700 billion on defense in 2011, which is one out of every five dollars the government spent.
- The share of income most American families pay has been falling for more than 30 years.
We’re always advocates for sharing knowledge so others can learn new things and expand their skills. That’s why we were so impressed with Teeks for Geeks, the self-proclaimed ultimate social learning haven for geeks around the world.
Teeks for Geeks is an online, cloud-powered social network platform where people with various tech knowledge and experience levels can go to learn, train, collaborate, and share knowledge about coding, networking, and IT expertise. It is broken down into two different groups of geeks – the trainees and the gurus. Gurus share their vast knowledge through mini courses of study, called Teeks, with the trainees so they can learn a new skill.
While many Teeks are free, there are also premium courses that you can choose to buy – allowing Gurus to earn money. Trainees can also set up a wish list so others can purchase the premium courses for them. Teeks for Geeks offers a unique self-paced and self-evaluating way of learning with Guru Mate, a software that provides tips and hints along your learning journey so you will never feel stuck. Geeks are also able to collaborate through different social features, like Facebook and Twitter.
Sharing the Experience
With their unique approach, our Teeks for Geeks comrades are easily identifiable with our TruScribe team. We, like the Gurus, bring our already established experience to people new to our whiteboard scribing process. We’ve created more than 160 hand-drawn videos, making us the most experienced video scribing company to date – which means we’ve worked on more scripts, topics, video scribing methods, and launches than anyone else. Take a look at our process to see more about how our experience benefits you.
Many of us face difficult obstacles every day that we have to overcome. But do yours challenge you mentally and physically? After working with Spartan Race, we have a new definition of what an obstacle actually entails.
Are you Spartan tough?
Voted the best obstacle race in 2011 by Outside Magazine, The Spartan Race takes racing to a new level requiring total athleticism, absolute discipline, and mental toughness. The international obstacle racing series was started by eight ultra-endurance athletes and a royal marine who wanted to create a world-class obstacle race unlike any other in the world. The series is comprised of three races, and if you complete it in one season, you are officially named an Ultimate Spartan.
Spartan Sprint is the first race to take place, where participants run, crawl, carry, and jump their way over three miles and through 15 obstacles. Almost everyone completes the Sprint and the top three male and female finishers qualify to move on for free to the second leg of the series – Olympic Super Spartan. This race steps up the ante with more than eight miles and 20 obstacles. But the Olympic Super Spartan is nothing compared to the Ultra Spartan Beast, the third and final part to the series with 12+ miles and more than 25 obstacles. The Spartan Race comes to each region in the United States and has long distance races in Canada and the UK, culminating in a World Championship Ultra Race in Vermont.
And if you make it through all three – Sprint, Olympic, and Ultra – you qualify to take part in an extra race called the Spartan Death Race. Created in 2005, this 48-hour race doesn’t have a determined mileage but warrants over a fail rate often more than 80%.
TruScribe strives to fulfill every client’s needs, no matter how diverse the content is. That’s why we jumped at the chance to work with Spartan Race. Though we don’t have mud pits to trudge through, we do understand the importance of overcoming mental challenges. The TruScribe team aims to deliver your message in the most receptive way possible. Through whiteboard video scribing, your audience is exposed to the continuous motion of images while listening to what you have to say – increasing its retention rate to 65%.
Contact us today if you’re interested in getting a quote on a custom whiteboard video project
TruScribe provides a unique way of spreading your message, whether it’s to an audience as small as your start-up business or as big as an entire nation. British Airline Pilots Association (BALPA) recently utilized TruScribe’s video scribing to help spread the word to the UK against a proposal that could potentially put flying safety at risk.
Once the recession hit Europe, airline companies really started to feel the pressure to increase their staff productivity. The EU seemed to come up with a solution by proposing a new rule that would alter the flying time limitations placed on Britain Airline pilots. And though it seemed good in theory, BALPA stressed the rule as being misguided and potentially fatal. If passed, the rule would allow pilots to fly at a state of fatigue equal to four times the legal blood alcohol limit for flying. With the UK having one of the best air safety records in the world, pilots are cautioning others that they do not want to wait for a fatal crash, like the Colgan Air Crash in New York, to show how dangerous fatigued flying is. BALPA came to TruScribe to create a video scribe encouraging the people in the UK to sign a petition against this new regulation.
There is no better way to spread word faster than having something go viral in today’s day and age. Using a medium where you can showcase both an audio and visual message is vital. Here at TruScribe, our technique of video scribing uses constant motion to draw in the audience and make it easier to hold its attention for the duration of the video. And the repetitive use of the safety net image directly correlated to the assured security pilots and the people of the UK need. Emma Chisholm, Head of Marketing & Communications at BALPA, explained how the flexible approach, creative integrity, and understanding of client service made her experience with TruScribe a success.
For more information about whiteboard video scribing, contact us today.