In today’s digital world, creating compelling content is the key to standing out. According to the Content Marketing Institute (CMI), 63% of business don’t have a documented content strategy, and yet 86% of B2C marketers think content marketing is critical. Lack of direction could be to blame for this divide. It’s hard to know where to look for ideas, or how to determine what principles apply to your business goals and your brand’s reputation.
As video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take our advice, and you’ll be ditching antiquated talking head videos for fresh new video in no time.
Though it may seem like the terms “video marketing” and “video advertising” are interchangeable, the two are related but not identical. Curious how they differ? Read on!
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior.
Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a
It’s important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why video has become such a successful medium online and why you should
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with