It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a material-based economy to an attention-based one, is certainly not new, but seems to become more accurate every
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program. A video series is a different type of content, with different potential audiences and messages. So what defines a video series, and how can your organization benefit from one? A
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that