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Understanding Authenticity

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Anita Hoffman
August 30, 2022 / Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
logosmotorheadrock n rollrolling stones

Logos: Rock ‘n’ Roll’s Finest Branding

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Andrew Herkert
August 16, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band.  They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
logosmotorheadrock n rollrolling stones

Why Isn’t My Whiteboard Video Animated?

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Andrew Herkert
August 11, 2022 / Published in Whiteboard Video
Why isn't my whiteboard video animated?
Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.

Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

What is a Video Series?

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Andrew Herkert
August 09, 2022 / Published in Whiteboard Video
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program.  A video series is a different type of content, with different potential audiences and messages.  So what defines a video series, and how can your organization benefit from one? A
video series

Five Advantages of Whiteboard Storytelling

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Andrew Herkert
July 26, 2022 / Published in Visual Storytelling, Whiteboard Video
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Human handNovelSimple designssimplicitySynchronization

Simplicity in Design

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Andrew Herkert
July 21, 2022 / Published in Whiteboard Video
simplicity in design
As a case study, brutalism helps us think about the value of simplicity in design. There's a reason the style was popular, and might be coming back. You can communicate a lot of messages by employing simple visual design.

Sounds Perfect: How to Select Voiceover Talent for your Video

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Andrew Herkert
July 12, 2022 / Published in Content Trends, Scribology, Whiteboard Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
AccentsPitchToneVoice Talentvoiceover

TruScribe’s Spoken Messaging Advice

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Andrew Herkert
July 05, 2022 / Published in External Communications, Scriptwriting
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
audienceCore conceptsSentence StructureSpeechSpeech PracticeWord substitution

Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.
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Featured Posts

  • How Should We Understand Engagement vs. Retention?

    A question, to set the tone: would you rather h...
  • Understanding Authenticity

    We use real drawings and the artist's real hand...
  • Breaking Down Silos to Unify and Profit

    People talk a lot about the issues with a siloe...
  • Logos: Rock ‘n’ Roll’s Finest Branding

    A logo gives fans a familiar symbol, allowing e...
  • Why isn't my whiteboard video animated?

    Why Isn’t My Whiteboard Video Animated?

    Why isn't your whiteboard video animated? The s...

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