Everything’s easier with a template, right? Well, easy isn’t the point of a TruScribe project—success is. Our scriptwriting process is highly customizable and collaborative at the highest level, ensuring the best possible script for your video. Read on to learn more!
Gestalt theory, developed in the early 20th century to explain human perceptual tendencies, provides insights into strong design choices for graphic designers and brands to this day. Join us as we explore some of the most interesting principles of Gestalt theory in design!
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
Complexity isn’t all it’s cracked up to be. In fact, simplicity is the key to quick, effective persuasion. See what the experts say, and how TruScribe utilizes simplicity on a daily basis to send our clients’ messages!
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!