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Finalizing Your Script: A Strong Video’s Foundation

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Andrew Herkert
June 28, 2022 / Published in Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
Ensure that your script doesn't need to change, even if this means delaying script finalization. A strong, intact script is worth it.

Co-Creating Your Script with TruScribe

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Andrew Herkert
June 23, 2022 / Published in External Communications, Internal Communications, Scriptwriting, Whiteboard Video
Everything’s easier with a template, right? Well, easy isn’t the point of a TruScribe project—success is. Our scriptwriting process is highly customizable and collaborative at the highest level, ensuring the best possible script for your video. Read on to learn more!
Business VideoCo-CreationCollaborationCopywriterPartnershipScriptwriting

Gestalt Theory and Design: Everything All The Time

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Andrew Herkert
June 16, 2022 / Published in Content Trends, External Communications, Scribology, Whiteboard Video
Gestalt theory, developed in the early 20th century to explain human perceptual tendencies, provides insights into strong design choices for graphic designers and brands to this day. Join us as we explore some of the most interesting principles of Gestalt theory in design!
ClosureCommon FateCommon RegionEvolutionNeurosciencePsychologyReification

Pitfalls of Whiteboard Video

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Andrew Herkert
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery

Whiteboard Character Styles: Which Should You Choose?

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Andrew Herkert
June 09, 2022 / Published in Creativity in Business, Visual Storytelling, Whiteboard Video
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
CharactersengagementExaggeratedNeutralrealisticretentionWhiteboard

Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Taking the Pill Best Colored: Accent Color and Pharma

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Andrew Herkert
May 24, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
brandingColorConsistencycultureDemographicsfeeling

Trade Shows Offer Something for Everyone

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
Trade shows are great for everyone who makes an appearance--from organizers, to vendors, to attendees like you!
AttendeesBoothExhibitKeynotenetworkingSeminarsUpskillingVendor

Simple Communication Persuades Simply

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Andrew Herkert
May 10, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
Complexity isn’t all it’s cracked up to be. In fact, simplicity is the key to quick, effective persuasion. See what the experts say, and how TruScribe utilizes simplicity on a daily basis to send our clients’ messages!
ActionBrevityCaptureCreationDemandDemand CaptureDemand CreationUnderstanding

A Brief History of Video Marketing

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Andrew Herkert
May 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
CinemahistoryMoviesRelatableTimelinevideo
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