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Solving for “Why” with Whiteboard Animation

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Andrew Herkert
February 24, 2022 / Published in Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
We understand that not everybody is as familiar with whiteboard video as we are. So let's get into it, and see why whiteboard is the perfect choice for your message!
PrinciplesretentionvideoWhiteboardWhy

The Message Matters More

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Andrew Herkert
February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.
EmotionLuke SkywalkerMessageplotPlot as vehiclestar warsThe Smoking ManThe X-Files

12 Design Principles in Tenet

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Andrew Herkert
February 10, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
Dogged by the pandemic but seemingly destined for cult-film status, Christopher Nolan's Tenet is a great study for Scribology in action. Check out where we see hits and misses as we look at Tenet through our lens of content creation!
FramingHuman FormsImage DensityInvertedMessageMotionsurpriseSyncTenet

Be Prepared with Whiteboard

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Andrew Herkert
February 08, 2022 / Published in Scribology, Whiteboard Video
Just how does TruScribe continue to make great whiteboard videos for our clients? Lead Artist Ben Schram talks marker storage, pigment, cleaning, and more!
Dry-eraseGripHandStorage

Writing a Script for Voiceover

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Andrew Herkert
February 03, 2022 / Published in Content Marketing, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
The best medicine against a script that will sound awkward when read aloud is to simply read it aloud, or have someone read it aloud back to you.  Come prepared to your voiceover session with the best script you can bring with these straightforward tips.
Active VoiceConversationalJargonScriptwritingvoiceoverWriting for voiceover

Breaking Through Ambiguity with Whiteboard

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Andrew Herkert
February 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Whiteboard Video
What could be worse than a message that doesn’t land? Avoid ambiguity and ensure that your audience understands just what you mean!
ConfusionInterpretationLanguageMeaningSymbolsSynchronization

Magic Frames: The Drone Photo Awards 2021

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Andrew Herkert
January 27, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
There’s something particularly arresting about drone photography that is absolutely on display in the 2021 Drone Photo Awards, fifteen entries of which are showcased by CNN here.  I think the singular magic of the technique is its ability to change how we think about visual storytelling. It’s understandable to think of visual storytelling—and storytelling more
AbstractCrocettade GlanvilleDroneFlowersOriginalePhotographyPopaRiyadhSurfingWeddingZhu

For the Right Reasons: Trends in Business Ethics

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Andrew Herkert
January 25, 2022 / Published in Content Trends, External Communications, Products and Services, Whiteboard Video
What is it that truly makes customers respect a company today? More and more, the answer lies in the company's values, and how they express them. How do you present your values to your customers?
EthicsPhilanthropyProfitSocial ResponsiblityValuesVoiceVolunteer

Successful B2B Communication in 2021: A Retrospective

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Andrew Herkert
January 20, 2022 / Published in Content Marketing, External Communications, Products and Services, Sales, Whiteboard Video
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas.  In 2021, they were absolutely requisite.
Customer ResearchDigitalDigital PresencePersonalizedTailoredWeb 3.0

Behind the Recommendations

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Andrew Herkert
January 18, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
We know that our clients are clever enough to understand our design principles and content creation methods, and this is why we don’t tell them what to do. We do, however, make recommendations--read on to learn why!
Best PracticesContent CreationMessagesimplicity
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