Infographics 101: What is an Infographic?

Seeing Is Believing: Infographics and the Power of Visual Storytelling Spreadsheets? Snooze. Slide presentations? Overused. Charts? Unwieldy. There’s no doubt that dense information and data are necessary elements of a successful business; their dissemination and evaluation are instrumental to success. But all too often, complex topics and rows of numbers are met with yawns or

Glyphs! Wait, What is a Glyph?

It’s easy to think that GLYPHS are the same as GIFs or Emoticons, but there’s more we can do with them. We’re glyph-fanatics, and we’re happy to spread our glyph knowledge with you. In a sentence, glyphs are simple, meaningful images that animate as if drawn, and when used to create videos, they increase user

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Why are Stories so Engaging?

At TruScribe, we’re big on the power of stories. Whether you’re using these carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information in this manner is one of the most effective ways out there to ensure that your point is understood and

What Makes Storytelling So Engaging?

There is great power in stories. Whether you’re using carefully constructed tales to sell, to inform or to achieve some other purpose, there’s no doubt in our minds that presenting information through storytelling is one of the most effective ways out there to ensure that your point is understood and retained. But what is it

Video Scribing Success Story: British Airline Pilots Association

TruScribe provides a unique way of spreading your message, whether it’s to an audience as small as your start-up business or as big as an entire nation. British Airline Pilots Association (BALPA) utilized TruScribe’s video scribing in 2012 to educate about a UK proposal that could potentially put flying safety at risk. Message to the

It Takes a Village to Create a Whiteboard Animation

Creating video content requires collaboration. If you ask an artist to paint a picture of a beach they’ve never been to, how good will the painting be? If you ask a sports writer to describe how the Security and Exchange Commission works, how accurate will that description be? You may not be a good whiteboard