The idea of “good” visual storytelling can be approached from many angles, from how much it increases viewer engagement through how well the viewer retains the information after viewing the visual narrative.  There’s another metric, though, that follows close behind retention: action.   When it comes to social movements, visual storytelling needs to be retainable

Visual storytelling and marketing aren't equations but rather discussions of what people connect with. Here are some best practices.

At TruScribe, we’re big on the power of stories. There are a number of factors that help explain why stories are so engaging.

Only a few short years after the dawn of cinema, Harry Houdini had figured out how to use its tools for misdirection, relatability, and more.

The right visual story can tell the truth about a complex moment in seconds. We retain their messages and, years later, describe them as a window into the zeitgeist.