There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition you prefer, words and gestures as well) that can be nearly universally understood. Let’s examine
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject. To quote
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While
The idea of “good” visual storytelling can be approached from many angles, from how much it increases viewer engagement through how well the viewer retains the information after viewing the visual narrative. There’s another metric, though, that follows close behind retention: action. When it comes to social movements, visual storytelling needs to be retainable
