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Symbols, Meaning and Branding

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Stephen Ware
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling

Pitfalls of Whiteboard Video

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Stephen Ware
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery

Whiteboard Character Styles: Which Should You Choose?

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Stephen Ware
June 09, 2022 / Published in Creativity in Business, Visual Storytelling, Whiteboard Video
What’s your whiteboard video about? The character style you choose should reflect your message, so put some thought into what they’ll look like. Will they be whimsical and exaggerated? Grittily realistic? Or somewhere in between? Read on to hear our recommendations!
CharactersengagementExaggeratedNeutralrealisticretentionWhiteboard

NFTs and Visual Design: Converts and Concerns

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Stephen Ware
June 02, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
There are countless explainer pieces on NFTs and their utility, but at TruScribe, we’re interested first and foremost in their visual design elements. Are NFTs too novel to be defined, or do they fit patterns of visual design we’ve seen before? Read on for our insights!
artBlockchainBored ApeCryptoCryptocurrencyCryptopunkNFTTokenValue

Dark Social: Marketing Behind the Scenes

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Stephen Ware
May 31, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BespokeDarkDark SocialfacebookInstagramMessengerPrivate Channelssocial mediawhatsapp

Taking the Pill Best Colored: Accent Color and Pharma

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Stephen Ware
May 24, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
brandingColorConsistencycultureDemographicsfeeling

Bespoke Content: It Just Fits Better

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Stephen Ware
May 19, 2022 / Published in Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
authenticBrand StorybudgetDark SocialGen ZIndividualizedMillennialsOff-the-ShelfPersonalizedTailoredVisual Storytelling

Brand Storytelling: Failures and Cautionary Tales

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Stephen Ware
May 17, 2022 / Published in External Communications, Products and Services, Visual Storytelling
Learning from your mistakes is great, but it’s definitely easier to learn from others’ mistakes. Learn with us as we take a look at examples of failed and bad brand storytelling, showing what works and what definitely does not to make sure your brand story is always on point.
Bad storytellingCustomerHeroMcDonald'sOldsmobilePepsiValuesWorst Marketing

Edgy Marketing: Too Risky, or Worth a Shot?

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Stephen Ware
May 12, 2022 / Published in Content Marketing, External Communications, Products and Services, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Blair WitchControversyEdgy MarketingFourth KindWord of Mouth

A Brief History of Video Marketing

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Stephen Ware
May 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
CinemahistoryMoviesRelatableTimelinevideo
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Featured Posts

  • Co-Creating Your Script with TruScribe

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  • Symbols, Meaning and Branding

    Symbols and branding carry more meaning than me...
  • Gestalt Theory and Design: Everything All The Time

    Gestalt theory, developed in the early 20th cen...
  • Pitfalls of Whiteboard Video

    We’d never tell you what to do—but we will make...
  • Whiteboard Character Styles: Which Should You Choose?

    What’s your whiteboard video about? The charac...

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