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Taking the Pill Best Colored: Accent Color and Pharma

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Andrew Herkert
May 24, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
brandingColorConsistencycultureDemographicsfeeling

Bespoke Content: It Just Fits Better

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Andrew Herkert
May 19, 2022 / Published in Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
authenticBrand StorybudgetDark SocialGen ZIndividualizedMillennialsOff-the-ShelfPersonalizedTailoredVisual Storytelling

Brand Storytelling: Failures and Cautionary Tales

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Andrew Herkert
May 17, 2022 / Published in External Communications, Products and Services, Visual Storytelling
Learning from your mistakes is great, but it’s definitely easier to learn from others’ mistakes. Learn with us as we take a look at examples of failed and bad brand storytelling, showing what works and what definitely does not to make sure your brand story is always on point.
Bad storytellingCustomerHeroMcDonald'sOldsmobilePepsiValuesWorst Marketing

Edgy Marketing: Too Risky, or Worth a Shot?

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Andrew Herkert
May 12, 2022 / Published in Content Marketing, External Communications, Products and Services, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
Blair WitchControversyEdgy MarketingFourth KindWord of Mouth

A Brief History of Video Marketing

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Andrew Herkert
May 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
In the video marketing world, history matters. How else can we repeat the revolutionary techniques of cinema that still work in marketing today? Take a walk with us down the timeline, and see which video marketing attributes have roots in 1895!
CinemahistoryMoviesRelatableTimelinevideo

Visual Storytelling with Data

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Andrew Herkert
April 21, 2022 / Published in External Communications, Internal Communications, Visual Storytelling
Visual storytelling with data might sound difficult, but it’s one of the best ways to communicate critical updates to your audience. Read on for our tips!
ComparisonNarrativeorderrankrelationshipsstatisticsTrends

Visual Storytelling for Internal Communications

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Andrew Herkert
April 12, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
EmailEmotionMeetingNewsletterPeronalPhotosRelatabilityRelatablevideo

3 Keys to Visual Storytelling in the Pandemic

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Andrew Herkert
March 30, 2022 / Published in Content Marketing, External Communications, News, Visual Storytelling
Ingenuity, commitment, and positivity—our case studies show these are the keys to pandemic visual storytelling, from Baltimore to Chennai. Read on to see how!
BaltimoreChennaiChildrenNational AquariumRemotesocial mediaVirtual

Content Marketing Meets the ‘New Normal’

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Andrew Herkert
March 24, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
It might feel surreal to talk about the post-COVID world—but we’re getting there! How will your content marketing meet the moment? Read on for our tips!
authenticHonestrealisticstorytellingValues

WarTok and Activism Through Video

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Andrew Herkert
March 10, 2022 / Published in News, Visual Storytelling
Video and images of war can be our best chance at stopping the bloodshed. Join us as we examine visual storytelling in the Ukraine conflict.
InfluencersMolotov CocktailPhotographsStillsTikTokvideoWarTok
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