Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed by making even one or two major mistakes—so let’s take a
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as consumers will always need these products… but, the CPG market is saturated, and switching costs are low for consumers who
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining concepts, predictions, and approaches directly. Despite this understandable hesitancy, though, your conversations probably already involve
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the value of creativity in business. To let the fantasy-prone creative types have their way, Levitt insists, would
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your audience. In this piece, we look at how visual storytelling can transform your organization’s training programs,
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject. To quote
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While
