We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
We outgrow the garage “HQ”.
We outgrow the single suite in the business complex.
We outgrow the free version of software.
We outgrow the brand-new start-up attitude.
Then we start to grow into our processes and philosophies, culture and management style.
We grow into benefits packages and supporting families.
We grow into our partnerships and client relationships.
We outgrow our beginnings and grow into things that we never could have imagined at the outset.
So, What’s New at TruScribe?
There have been some significant changes at TruScribe that we are expressing through:
- a new website (you’re here, take a look around.)
- new logo (our big logo change!)
- and a new message (which is at the heart of all this)
We outgrew the old ones some time ago, so we needed to find a better fit for us now and had some room for where we’re growing.
Growing Into How Our Clients See Us.
Some time ago we started asking our clients about their perception of what we do for them. You see, we have grown accustom to unsolicited “thank you!” emails expressing joy over the project, the process, or the results, everything you want to hear. So when we asked them to tell us about our value to them, we expecting them to praise the videos we create and our Scribology method and how fun the process is. What we learned is that an overwhelming majority of our clients who responded, said that they viewed us as a “partner” rather than a vendor.
Drawing Beyond the Whiteboard.
We’ve always seen and positioned ourselves as a leader in whiteboard video, and while that’s true, it’s not our whole story. Using our markers to visualize what’s otherwise unseen, we’ve helped our clients present clear vision, express new ideas, shape company culture, demonstrate safer choices, supporting growth in their organizations. And that’s our focus, helping our clients change the way people see, think, act – with our markers, on and off the whiteboard.
If you’re a client or partner, you know most of this story, but you may not have seen the new website and our new look. We hope you like it! If you’re looking for a partner to help you visualize your story, summon forth new ideas, or create a clear vision of your path forward, take a look around website and contact us for more information.
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life.
Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on transformation, or simply a small step in a new direction. Change requires a mix of logic, creativity, open minds, and solid ideas to succeed.
Reread the previous paragraph and substitute “whiteboard video” for “change.” The terms are pretty interchangeable (no pun intended)! Coincidental? Here at TruScribe, we think not. Over the past several years, our whiteboard animation videos– powered by Scribology and storytelling, driven by our expert team–have illustrated and explained for clients like NASA, Goodwill, Nestle, Microsoft, and CVS. These are just a handful of names among thousands who count on TruScribe as a trusted partner as they navigate changes as vast as a galaxy or as tiny as a prescription label.
We’ve followed our clients’ example and learn to embrace change as a sign of growth and a necessary building block in a successful foundation. Like our clients, our company does best when challenged by new perspectives or inspired by different paths. And just as whiteboard animation has changed, TruScribe has changed over time. We started with a big idea and a stroke of a whiteboard marker. Through continual collaborating and creating with our clients and each other over time, we’ve developed best practices for whiteboard video production, we’ve streamlined our workflow to make our process even more flexible and agile, and we’ve come up with even more ways to tell your story.
You might not have heard any of that before, and that’s okay- we’ve been so focused on becoming the best possible whiteboard animation company to partner with that we’ve spent more time on the whiteboard than on the web. But that’s about to…wait for it…change. Our brand new website is designed with you in mind. What types of solutions are you seeking? Are there areas of your business that would benefit from succinct and memorable storytelling? Who have you been trying to reach, without really knowing how to reach them? Interested in whiteboard animation video, but without the whiteboard part- or without the animation part- or even without the video part?
Answers to these questions will soon populate our site, along with info about videos, events, and different levels of service that will rock your world, or at the very least, your video strategy. We envision the TruScribe website as a resource that remains fresh and relevant even as trends and topics change with time. We’ll share some of our Scribology secrets, introduce you to some of our veteran team members, and let you listen in on what our clients have to say about us. We’ll show you how we go beyond the whiteboard to offer unique resolutions to your unique issues. We’ve created more Scribology videos than any company in the world. Whatever destination you’re driving toward, chances are we’ve been there before. And we’re ready to go down the road with you. Think of this website as mile marker one.
Ready to explore what Drawn to Change means to you? Get in touch!
Where do new ideas get legs? The Whiteboard.
Recent years have shown, however, that the many divides of the business landscape across verticals and disciplines are indeed being bridged. The silos are coming down. In 2017 alone, we have seen marketing and product teams collaborating more than ever, company leadership embedding itself within their sales teams, and business are no longer relying on lengthy pitch decks or long form sales letters which were once all too common.
So, what is happening? What is causing this amalgamation of the business landscape? How are leaders communicating effectively whilst maintaining innovation? What does this mean for company leadership and how can a savvy marketer or sales executive capitalize?
The core fundamental that is transpiring is the rapid access and sharing of new ideas. However, as bloggers have pointed out , the whiteboard-centric brainstorm session of the past is dying out and giving way to a new digital era of “whiteboarding”, a digital whiteboard.
The digital whiteboard comes in many manifestations. It can be a high tech $5,000+ device that shares brushstrokes across the world, it could be a software that translates words into images, or it can be a bolt-on to your webinar session that serves the same purpose as it’s brick and mortar predecessor. There are many choices out there but the point is clear: business is done on the whiteboard!
“Why might this be?”
There are a number of reasons the whiteboard has become a de-facto medium for conveying complex ideas. We could get into neuroscience, behavioral psychology, or semiotics if time and word count allowed. We could also look at more anecdotal references like the popularity of Mr. Bob Ross’ teaching “The Joy of Painting” or Mark Kistler’s “Imagination Station” for those in different generations. Ultimately, however, I argue it is less important to look at why, but rather HOW this medium has remained present in the business landscape despite the shift from brick-and-mortar to cloud-based.
“Ok, so How has it happened?”
The creation of high-end whiteboards which use the cloud to display ideas across the globe in real time indicates the need, importance, and utter dependence the businessperson has on this medium. There are more phenomena at stake however, and that is why I believe that the future of the whiteboard is even brighter than it’s past.
“What’s in it for me?”
Of course, one asks, how can business leaders take advantage of this hallmark of innovation and really drive results in 2018? The answer is simple: SPEND MORE TIME THINKING AROUND THE WHITEBOARD! Ditch the powerpoint and dust off your dry erase pens! Have a breakout session using only dry erase. Get a whiteboard video made for your next product offering. Try a whiteboard software to share your next story on social media. Use an interactive whiteboard in your next sales or marketing webinar. There are countless ways to take advantage of this innately captivating and innovative medium, and there are countless more ways for it to catalyze success than I have listed here.
So comment below if you have seen success out of an otherwise blasé business meeting or consultation by thinking on a whiteboard. Maybe your whiteboard video catapulted your last product launch into a hockey stick of success. Or perhaps this article has inspired you to change your thinking outside the box and onto the whiteboard for your next sales presentation or team meeting.
Thanks to the rise of all aforementioned technologies, and the continued prevalence of cloud based video tools, collaboration, and whiteboard-based technologies, I predict 2018 will see more adept use of this medium than ever before. The question will not be “should we use a whiteboard?” instead it will be “have you seen the whiteboard?”!
SCRIBE FOR ACTION WINNER – NORTH STAR ALLIANCE
North Star Alliance’s network of Blue Box clinics help hard-to-reach populations in Africa; mobile populations left without access to the most basic health services. Since 2006 they have expanded to 40 clinics, 3 laboratories in 10 countries and approximately 200 employees. They were a great candidate for Scribe For Action.
North Star works within the communities to ensure their services are relevant and effective. Their strategy has provided 1.5 million healthcare sessions from counselling, testing, treatment and education. But they needed to spread the word to bring more partnerships and contributions.
“I wanted to let you know we have had such a great response to our latest Truscribe video and we are rolling it out to our regions encouraging our staff to share it where possible.”
Bronwyn Cawood – Regional Strategist & Communications Manager – South Regions
SCRIBE FOR ACTION WINNER – MARCH OF DIMES
March of Dimes has accomplished great things in eradicating Polio but they aren’t stopping there. In 2003 they took on another seemingly impossible challenge, to understand and eliminate premature birth, the #1 cause of death in newborns.
March of Dimes is the only organization focusing solely on preterm birth and won’t stop until every baby is born full-term and healthy. March of Dimes is in need of help and financial support to make premature births a thing of the past.
“Thank you for everything your work is amazing and we are so proud to work with you and your team to produce such a moving piece!!!”
Ashley Mucek – Senior Development Manager – Western Wisconsin Market
SCRIBE FOR ACTION WINNER – MERCY CORPS
Mercy Corps understands that struggling communities are the best agents of their own change, and local markets are the best engines of long-term recovery. In more than 40 countries, they partner to put bold solutions into action, helping people triumph over adversity and grow stronger from within. Mercy Corps has responded to nearly every global emergency over the past 20 years. Since 1979, they have provided $3.7 billion in lifesaving assistance throughout the world. Each year, they infuse millions of dollars into local economies through small business loans and grants to provide livelihoods for the world’s most vulnerable people.
Mercy Corps came to TruScribe to create an engaging visual representation of their organizational culture and what they continually aspire to be, based upon their mission and values. Their video is used internally for motivation, recruitment, and onboarding. It was an honor to learn and collaborate with their bright, passionate team members from all over the world.
“…thanks for your patience with us throughout the process! It was a pleasure working with you and we are super excited about the end product.”
Christina Luchetta – Assistant Program Officer – Strategy & Learning
“Dear TruScribe! Thank you SO much for your work on this project for us and with us. It has been a real learning journey and we are thrilled with the final product. Thank you for your flexibility and help to work with us. We are getting really positive feedback when we are testing it with our teams and we have just started to do voice overs in other languages as well. Again – thank you.”
Anna Young – Director – Strategy & Learning
Brain Power – working as an artist at Truscribe requires enormous amounts of it. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera – the demand on my brain power is considerable. So it’s imperative that I’m able to recharge my mental engine and stay sharp. But how?
Relaxation and downtime are essential to recuperating, but developing mental habits that keep one’s faculties fresh goes a long way in maintaining mental acuity. There are many approaches to this – going to the gym, reading, working on a puzzle, and meditation to name just a few. Whatever method you end up choosing, it’s critical that you enjoy doing it – otherwise you’ll find yourself not only bored, but likely frustrated as well.
As for me, I enjoy playing games to hone my edge. In my view, games are a way of developing one’s mental faculties without spending a lot of money or engaging in the repetitive exertions often associated with work. And after all, the whole point of games is that they’re fun! With so many designer tabletop games available today it can be difficult to choose one. For me though, the most fun and challenging game by far is also one of the oldest – Chess.
Chess has been around a long time, and though it’s not my purpose here to tell its history, it’s worth mentioning that it has been played in virtually every country on Earth for hundreds of years. Chess features many of the very same aspects that make modern tabletop games so exciting: planning, resource management, position, observation, problem solving, creativity, quick thinking and a point system. There is even a new version of chess called Chess960 wherein players begin the game in random starting positions.
To the uninitiated chess may appear dull and complex, and with good reason. The dullness comes from its lack of color, I think, and from the seemingly tedious placement of the pieces. The complexity of the interactions of those pieces can be daunting to learn; to these criticisms I often respond with an analogy. Chess is like a grand piano – though colorless and expansive in its potential variations, the music and raw emotion that a skilled player can evoke from the keyboard can leave one breathless. And while it’s hardly likely that you’ll find yourself moved in such a way while playing chess, the game holds much of the subtlety, rhythm, and symmetry found in music.
Ultimately, I hold chess in high esteem because it’s both fun to play and it thoroughly engages all of my mental faculties. Since beginning to play years ago I’ve noticed several things owed to consistent playing: First, there’s the thrill of strengthening one’s raw cognitive power – critical reasoning and lateral thinking. I’ve found that even though chess is merely a board game, the skills I’ve learned from playing are applicable to many real world situations. Secondly, chess teaches one to be observant. In much the same way drawing can be described as “truly seeing,” chess makes obvious the often obscured forces of cause and effect. Thirdly, chess is competitive in the best way – it is fundamentally a contest against oneself. One is constantly driven to outdo oneself and learn from mistakes, searching for the next preconception to conquer. Finally, above all else, it’s taught me the value of patience.
With 10^40 possible legal positions and 10^120 possible unique games (that’s more atoms than in the known universe!!), chess is hardly in danger of becoming boring or repetitive anytime soon. What’s more, since chess is a game with enormous global popularity you can play people from all walks of life. I’ve played folks from Greece, Ethiopia, Russia, Sweden, France, Denmark, Mexico, and Brazil to name a few.
There are many ways to maintain and grow your brain power. As we age it is critical to maintain an active mind. No matter which method you find most appealing, its important to stay mentally active and engaged. Challenge yourself – and grow your brain power!
Get your own Whiteboard Animation Video
Work with talented artists like Brian, contact us to get started.
Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of any size.
Whiteboard animation video on your homepage
When new visitors arrive on your page, what do they see first? Do they encounter an intimidating-looking block of text describing your company’s product and service offerings, or do they see a welcoming, engaging whiteboard animation message sharing the same information in a fun way?
If you’re concerned that your text-intensive website may be resulting in on-site visitor confusion or frustration, replacing text blocks with 60-90 second, “you focused” whiteboard videos telling your company story or explaining your business philosophy may provide a better jumping off point for your website.
Whiteboard animations video instead of whitepapers
Though you may have used whitepapers in the past to convey detailed or highly-technical information, sharing this same content in a whiteboard scribing format can be much more engaging! To accomplish this, you’ll want to focus your video on “them information” – that is, on the content that your target audience will find most useful. Try incorporating industry trends, new data or other “insider” information to turn your new “whiteboarding whitepaper” into a valuable content marketing tool.
Whiteboard animation video in your training library
Many websites offer tutorial videos and other training resources on their websites – but too often, these materials are dull and uninspiring. And while it may not make sense to scribe your software interface instead of screen capture videos, whiteboard videos can be used in most situations to visualize your training materials and connect on a deeper level with product users.
Whiteboard animation video as infographic
Today, the hottest type of content in the digital marketing world is the infographic – a graphically-oriented image that visualizes data in new and exciting ways. But while these graphics can be useful tools for attracting new website visitors, they’re still static. This means that viewers must determine on their own how to engage with and interpret your data.
To remedy this situation, try creating an infoMOTION™ graphic using TruScribes unique process, which will help viewers to better understand your content, while also encouraging the type of viral sharing for which infographics have become so popular.
Whiteboard animation video as a sales tool
In addition, one of the most effective uses of whiteboard animation videos is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style PowerPoint presentations.
On the one hand, whiteboard animation videos can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.
Whiteboard animation video in the sales enablement process
Whiteboard animation videos can also be useful tools when it comes to sales enablement – particularly when used by large organizations with multiple sales channels.
Instead of emailing out PowerPoint presentations and hoping that division leads convey the enclosed information appropriately, training employees on updated company procedures or messaging via whiteboard animation videos is a much better way to ensure that new information is passed on in an engaging and consistent way.
Whiteboard animation video to communicate a message
The organic, intriguing style of whiteboard animation videos can be used for much more than just business sales and messaging. In addition, whiteboarding can be an especially effective tool in spurring innovation and advocacy.
Whether you want to educate viewers on an issue that’s near and dear to your heart or to motivate and inspire users to bring about a change in their environments, whiteboard scribing can be particularly useful when it comes to illustrating information that exists only in your imagination.
To see an example of how one such message was brought to life through the use of whiteboard scribing videos, take a look at the animation we created for the British Airline Pilots Association in support of their ongoing pursuit of airline safety. Or, to learn more about how your own message can be set free in such a compelling way, contact us today at GetStarted@TruScribe.com.
In these days of 24/7 connection and mobile everything, the impact of videos on sales and marketing is a no-brainer for marketers and sales reps. The question now is – how do you write a compelling whiteboard video script? That of course depends on your product or service and your target market to a large extent. Children will respond differently from PhD engineers to different styles, length and content. Certain key elements of a video remain constant, however, if you want to reach your intended audience and convince them to buy.
In the first few seconds of your video, you have to connect with the audience. Convince them that you understand their pleasure or pain point and that your product or service fits their need. Even for kids, this is the “hook”. Disney might lead into a promotion for families with a kid meeting Mickey, then show Disney World full of kids and families with smiles on their faces. You can visualize the young viewers salivating over the moment, then running to strong-arm their parents. The exact same thinking applies for the PhD engineer. Show them the thing they want want most – a beautiful suspension bridge over a gorgeous river, solving a community traffic problem, then a team intently mulling over a set of plans. From there you use story to engage, entertain, and educate.
Now you fill in the details within a logical framework. What’s are all the steps needed to get to Disney World? Which comes first? What kinds of obstacles might you run into and how can each one be addressed? Where will you stay and what packages are available? What’s included and how much? What about travel, and how long should we stay? Kids might not care so much about those details, but their parents, the buyers do. Remember who the video is intended for – the influencers (kids) and the buyers (parents).
In the B2B setting, the doers (engineers) might be looking for software to help them build bridges better, and the buyers (CFO for example) might be looking for increased productivity, faster turnaround and higher profitability. You will want to stress the buyer’s and influencer’s points of view in telling your story.
Recap the benefits in a short summary and use a sales lever, like letting them know that time is short, or if availability is scarce. This offer expires today! Show people smiling, kids having fun, engineers giving each other high fives as they look out over the bridge. Give them a view of how happy they will be to buy from you.
Call to Action
Once you’ve presented your case, you should tell them what they can do next to obtain your solution. That’s the whole point of your video. Tell your viewers how to sign up or call for reservations or where to buy your product.
Whiteboards Make it Easy
The basic concepts of constructing a compelling sales and marketing video are easy enough to grasp, but what about the execution? Unless you’re an experienced video script writer and producer, your video may lack the professionalism and coherence to really work. Sure there are plenty of handheld amateur videos that go viral, but how many of them are designed for increasing sales? A great alternative is to tell your story on a whiteboard using video scribing. Kids and adults will feel right at home with your story as it unfolds on a whiteboard. Make sure your video captures the essential elements, and you can create a memorable and effective sales tool that has a great chance of going viral and generating sales revenues.
Whiteboard Animation Case Study
Volkswagen’s Got Game
The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.
To launch the company’s new gamified training platform, Darrin needed an innovative way to inform users about the system and show them how it would impact their training experience. He wanted a way to deliver the information that reflected the excitement of the new training. One that would increase employee engagement and retention.
Innovative Ideas Require Innovative Messaging
“We considered traditional routes such as emails or flyers, but felt like a launch of this magnitude warranted a more innovative approach,” said Darrin. “Whiteboard video really fits well with the character of what we’re trying to accomplish. It’s engaging, fun, and dynamic while maintaining the level of professionalism required for our audience.
Why TruScribe? The Method Behind the Madness.
Once Darrin decided to go with whiteboard video, there were a number of companies to choose from, so why did he choose TruScribe whiteboard video production services?
“Having met with several TruScribe employees and attended sessions led by the company at DevLearnSM, I was able to see the method behind the madness at TruScribe,” said Darrin. “It was their approach to training that attracted me to the brand.”
The TruScribe approach is the science of moving messages known as Scribology™, a methodology founded on principles of neuroscience and behavioral research that are shown to increase audience engagement and retention. Madness? Sure. Does it work? Absolutely.
“Our expectations were met and surpassed — the attention to detail, including the Volkswagen Academy logo on the illustration marker, were top notch,” said Darrin. “Everyone who has seen the video throughout all stages of development has been thoroughly impressed.”
As a TruScribe client, Darrin was invited to be involved in every step of the process. He provided input for the script writing, selected the voice over recording, and communicated his needs and ideas as the production evolved.
“The TruScribe team was very communicative and willing to work with my changing timeline as well,” he said. “It was a fantastic experience.”
Darrin said his experience with TruScribe and the end result provided his organization with a new perspective on how to create and deliver training content, as well as how to market their content.
“We’ve received thousands of comments on the Volkswagen Cup Introduction whiteboard animation video now that it’s available on the VW Cup site and they’ve all been positive,” he said. “People are responding very well to this new delivery technique.”
It’s no surprise that 2015 was a big, exciting year. When this happens, it’s common to recap the year with a ‘Best of’ list! Here’s some of the best whiteboard video of 2015. From retail to biomedical, we’ve worked to move the messages of some incredible companies. Our videos grab your viewer’s attention and keep them engaged no matter what the subject matter is. This drives an incredibly high level of information retention. No matter what your learning objectives are, TruScribe videos will help you reach them. We’re incredibly proud to show off the results-driven, innovative whiteboard videos that were a cut above from 2015.
Best Whiteboard Video Long Form
“SAP 101” — NBC Universal
Designed from the very beginning with retention and attention in mind, our videos stick in the minds of your viewers. No matter how long the content is, our Scribology method of video creation keeps viewers curious and watching. The old way of thinking that “Oh, we can’t make longer videos because no one wants to watch something that long!” simply doesn’t apply to TruScribe whiteboard videos. Coming in at just under 12 minutes, NBC Universal SAP 101 is our Best Extended Video of the year.
Best Whiteboard Video Short Form
“Animal Deterrents around Electrical Substations” — IEEE Standards
One the flip side, TruScribe videos work great no matter how SHORT your message might be. We loved working with IEEE on a number of videos. Our projects included creating an engaging IEEE Standards Video highlighting Animal Deterrents around Electrical Substations. Not to mention it features our new friend “Zappy” the squirrel. This character has been a part of a national campaign and now a video game.
Best Whiteboard Video Metaphor
“Never Overpay for Cable Again” — TrueCable
One of the best ways to tell a compelling story is through the use of a clever metaphor or visual analogy. We use creative minds of our TruScribe artists to amp up the visualization of your message. Though there were a number of great metaphor concepts through the year, we loved working with TrueCable (love the name, of course). Their “Never Overpay for Cable Again” video featured an enlightened caveman in the cable and wire purchasing process.
Best Whiteboard Video for Training & Development
“Customer Commitment Training” — Waste Management
Because our videos excel at both attention AND retention, an ideal purpose for a TruScribe video is for employee training and development. Waste Management’s Customer Commitment Training exemplifies well-crafted, easy to follow and engaging content that employees are enjoyed and retained.
2015 was an excellent year and 2016 is shaping up to be no different. If you want to be a part of the work we’re creating contact a Scribology specialist today to discuss how we can use the science of moving messages for you.