It’s no surprise that 2015 was a big, exciting year. When this happens, it’s common to recap the year with a ‘Best of’ list! Here’s some of the best whiteboard video of 2015. From retail to biomedical, we’ve worked to move the messages of some incredible companies. Our videos grab your viewer’s attention and keep them engaged no matter what the subject matter is. This drives an incredibly high level of information retention. No matter what your learning objectives are, TruScribe videos will help you reach them. We’re incredibly proud to show off the results-driven, innovative whiteboard videos that were a cut above from 2015.
Best Whiteboard Video Long Form
“SAP 101” — NBC Universal
Designed from the very beginning with retention and attention in mind, our videos stick in the minds of your viewers. No matter how long the content is, our Scribology method of video creation keeps viewers curious and watching. The old way of thinking that “Oh, we can’t make longer videos because no one wants to watch something that long!” simply doesn’t apply to TruScribe whiteboard videos. Coming in at just under 12 minutes, NBC Universal SAP 101 is our Best Extended Video of the year.
Best Whiteboard Video Short Form
“Animal Deterrents around Electrical Substations” — IEEE Standards
One the flip side, TruScribe videos work great no matter how SHORT your message might be. We loved working with IEEE on a number of videos. Our projects included creating an engaging IEEE Standards Video highlighting Animal Deterrents around Electrical Substations. Not to mention it features our new friend “Zappy” the squirrel. This character has been a part of a national campaign and now a video game.
Best Whiteboard Video Metaphor
“Never Overpay for Cable Again” — TrueCable
One of the best ways to tell a compelling story is through the use of a clever metaphor or visual analogy. We use creative minds of our TruScribe artists to amp up the visualization of your message. Though there were a number of great metaphor concepts through the year, we loved working with TrueCable (love the name, of course). Their “Never Overpay for Cable Again” video featured an enlightened caveman in the cable and wire purchasing process.
Best Whiteboard Video for Training & Development
“Customer Commitment Training” — Waste Management
Because our videos excel at both attention AND retention, an ideal purpose for a TruScribe video is for employee training and development. Waste Management’s Customer Commitment Training exemplifies well-crafted, easy to follow and engaging content that employees are enjoyed and retained.
2015 was an excellent year and 2016 is shaping up to be no different. If you want to be a part of the work we’re creating contact a Scribology specialist today to discuss how we can use the science of moving messages for you.
There’s no doubt that whiteboard video is becoming a popular video type for training. You’ve likely seen it, used it, or maybe your team has even created one. Whiteboard videos provide a highly engaging and effective video format for transferring knowledge from the expert to the learner. While whiteboard animation is fairly black and white, the best way to integrate it into your curriculum is very gray. Below is a guide comparing the pros and cons of sourcing whiteboard videos and choosing the solution that best fits your team’s capabilities.
So let’s divide the gray up a bit to frame the option in broad strokes. The first two delineations will be whether you choose to create whiteboard videos in-house or look for support from a vendor. If you have the creativity and talent in your team then bringing whiteboard video production in-house may be the right move. If you choose that route then you have to decide whether you build-out the studio for filming whiteboard videos or take a short-cut and use a software/digital solution to emulate whiteboard videos.
If you don’t have the creativity and talent, or you want your talent to focus on other areas of content, then you may be better served finding a parter to help you create whiteboard videos. Obviously we are that sort of service, but I will do my best to give you as balanced of an overview as I can.
So you have the designers and they are eager to create their own whiteboard videos, in this case a software solution may be right for your team. There are a number of solutions to choose from that allow you to select images from a library, record a voice over, synchronize the audio and images, and then output to a video format. Some of the tools are as simple as Powerpoint and with a bit more effort designers can create custom imagery. The major benefit of digital whiteboard video is the low initial investment in tools, and it does a lot of the editing work for you. It also allows the designer to focus on the content rather than the technical bits. Time requirements will vary based on how customized you want your result to be, but are generally low as well. However, your output won’t be quite up to the other whiteboard videos you’ve seen because they are more cookie-cutter and lose the human element. One aspect of the whiteboard video that people really respond to is the human hand. As people we are drawn to the human form, it’s familiar and it provides the most movement which attracts the viewers attentions. Watching someone really drawing adds authenticity to the experience and the message. The hand even becomes a guide or friend through the message. Digital offers a way to create good video, but will be missing some valuable elements.
Build Your Own Whiteboard Studio
An alternative in-house option is to build your own whiteboard production setup and train/hire an artist or artists to draw for you. This solution gives you the most control of the output without losing the human element in the video. The major benefit of digital whiteboard will be the customization of the overall look and feel and the higher quality results you’d expect. Setting up your own studio does require more investment up front with equipment and training. Creating your own videos by hand takes more production time than the digital method but it will be on par with other forms of high-quality production. With more investment, building your own whiteboard studio will allow you to create more effective whiteboard training videos.
Find a Whiteboard Video Partner
If your team is taxed or you’re eager to get started without the trial and error of the first two options, then finding a whiteboard video provider could be the right bet for you. The major benefit of working with a service is that they have gone through trials and errors and their experience will produce better whiteboard video. They are likely ready to get started soon after your order is finalized and will have good turn-around times. Like any vendor, it can be difficult to find an outside team that you can rely on. If their focus is solely on the art and the whiteboard techniques, then there’s also risk that they won’t be able to visualize your unique content adequately. Lastly, whiteboard video companies tend to form in two ways. A company that grew out of a video production studio, is likely reliable in production but will expect higher billings for a project. A company that started as an individual artists can be inexpensive but can lack the systems and structure to be reliable.
Why TruScribe is a Good Partner
Again, to be clear, TruScribe provides whiteboard video services to our partners and there are a few things that do set us apart from other whiteboard video services. First is our Scribology, which is our unique method for creating whiteboard video, based on neuroscience and behavioral psychology. It allows us to understand what makes this style inherently effective in order to be intentional in its usage and amplify its effect, and we’ve honed it further for training and development. We utilize smart creatives who write scripts that capture each message in its simplest form and draw images that support but do not detract from that message. Our processes allow your team and our team to move through the process in a predictable manner with consistent output.
I hope the the pros and cons laid out above clearly define the options before you. We’d love to be the ones to partner with you to create the highest quality whiteboard content for your most vital messages.
If you want to learn more about our how we can partner with you, click through the contact us button in the menu and fill out the form.
First off, It was a fantastic experience for our whole team to create a whiteboard video with Weird Al Yankovic. While it may seem like he’s just poking fun at corporate lingo, he’s actually doing us a favor. He’s pointing out a pitfall any of us could fall into.
Jargon is an important part of any culture. Jargon lets you know who’s a part of your circle and who’s not. When people within a group use slang, nicknames, and acronyms, it makes them more familiar to each other. Jargon is a very good thing…for those inside the circle.
In our whiteboard videos, familiar words allow us to say a lot of things in succinct ways. Instead of going on and on for sentences about the how we need to find ways to make the work I do and the work you do work together and resonate as a whole…we can say “Synergy”. There’s even more economy when we can draw an image that says a thousand words.
Jargon is only an issue when the viewer can’t see any authenticity behind it. It doesn’t matter what you say or what words you use if the authenticity isn’t apparent. It’s important to us that our videos we create express as much authenticity as possible.
Here are a few things to consider in being authentic in your messaging.
1. Be Concise. Your best first step is to tell your story simply. Use exactly the number of words you need to get your idea across. Respect the viewers’ time, but don’t skimp on story, or the information they want.
2. Cut out the flash. Being clever and getting a laugh is fun. Entertainment and excitement can work too. But when we put too much makeup on your message too often, your audience may think you’re trying to cover up blemishes.
3. Speak their language, not your own. Jargon seems inauthentic to someone outside your circle. Don’t start out speaking in a different language–start by learning theirs. Their language is also jargon, by the way.
4. Align with their pride or their pain. A bird can mimic language, but mimicry is not authenticity. Don’t just use their language, show that you understand their point of view. Solve the frustration and viewers will trust your intention.
5. Prove it. Be transparent about how you’ve done what you say you can do. This key to this point is literally “be authentic”. Give them a low barrier for trusting your words.
It’s hard to show authenticity where there is none; it’s easy to destroy authenticity even when its real.
We hope you enjoyed Weird Al’s Whiteboard Video “Mission Statement” which you can watch again here. Read about how it was made here.
The entire TruScribe Team that attended ASTD ATD had a fun and productive time exhibiting. Washington D.C. provided nearly perfect weather and lots of great sites.
We went to the International Conference with the express goal of making a meaningful impact on the Learning and Development community. The response we received from those who attended mirrored those expectations. It was fantastic. It was mentioned more than once that none of us had worked a tradeshow booth where people started the conversation with, “I love what you do!” That makes 3 long days of standing, smiling, and shmoozing much easier. So here are a few of our highlights:
1. Videos! If you stopped by our booth, you saw video playing, and perhaps a member of the team showed you some video on their tablet. You can play all of those below.
2. We won an award for “Best Newcomer Booth!” After attending last year, it was actually one of our goals. It garnered us some free publicity in the daily event paper and on the big screen during Wednesday’s morning announcements.
3. We found great collaboration with other exhibitors. The folks at DDI were thrilled to have us draw on their booth summarizing “good” and “bad” leadership.
4. Smithsonian National Air and Space Museum after hours. It seemed like we walked through the space station a dozen times.
5. Meeting new connections, colleagues and clients, of course.
Training and Development is not an easy undertaking. We learned so much about the spectrum of what information designers and managers were looking for. We believe now more than ever that our Whiteboard Video and our Scribology methods are going to explode the effectiveness of your content. Transferring knowledge from your experts to your learners can be fun, engaging and reliably repeated. And we’re ready to get started working with you.
Looking forward to talking with you in the coming year, seeing you at ATD 2015, and hopefully some of the other industry shows you may be attending in between.
The TruScribe Team
In 2013, the team here at TruScribe really stepped up our game in terms of acquiring new business, meeting project goals, and making a unique product that impresses and astounds. And in the spirit of these successes, we were happy to provide whiteboard video messages for a number of nonprofit organizations, work that was completed pro bono.
Most recently, these projects included Magazine Literacy, which uses periodicals to promote reading skills in all ages, and Things of My Very Own, Inc., a service donating provisions to children recently free of an abusive situation.
For 2014, we are establishing a new program for nonprofits that we’re calling Scribe For Action, and we need your help getting the word out. We will be awarding full service productions, and we’ll select up to four qualified nonprofits to receive a whiteboard video for promotion, information, or program enrichment.
One area we have been committed to in the past is Education. We’re constantly striving to learn more, from each other, from our clients, and with this program, from a small but dedicated group of people committed to their cause.
We like to think our whiteboard videos produce “brain candy,” the neurological rewards of new information presented in a unique way. And while this is a feature our clients certainly enjoy, we wanted the chance to provide this powerful tool to some of the organizations that could really use it, but maybe don’t have a budget for it.
So if you’re involved in a nonprofit that promotes education, consider applying. Our whiteboard videos are produced by a dedicated team of professional writers, voice talent and expert artists, which provides a unique opportunity for nonprofits to share their message.
Please visit the Scribe For page for more information on rules and applying.
Dopamine! It’s not just for breakfast anymore. Technically, you eat it with every meal. You invite it along when you go shopping, it’s with you when you’re having sex, when you’re handing in a completed project, and it plays a supporting role in the hit AMC series, Breaking Bad. 4-(2-aminoethyl)benzene-1,2-diol (as the kids are most certainly not calling it these days) is a neurotransmitter often linked with learning and rewarding behaviors. It’s also one of the elements that makes TruScribe whiteboard animation videos so fun to watch.
So here’s how it works in TruScribe videos. When you see the hand moving across the white screen, it begins to draw … something. In the time between when the first line appears and the image is completed, your brain is trying to anticipate what the final form is going to be. When the final form is revealed the brain experiences SURPRISE and releases dopamine. *pop* Experiencing the unexpected increases the levels of dopamine in the brain, which is a pleasure chemical and in turn increases the engagement of the viewer, making our videos pleasing to watch and effective at transferring your message.
So how does that connect to Breaking Bad? Well, meth works by amplifying the effects of dopamine in the brains of the addict. Meth (or Blue Sky, as it’s coined in the show) is a stimulant which has a number of practical applications, like if you need to dig a hole in your front yard for some reason or if you don’t want to sleep for the rest of the week. The use of meth is extremely rewarding to the users and keeps them coming back for more. But unlike TruScribe Videos, its effects on the body are mostly disastrous, including the destruction of tissues and blood vessels, making the body unable to heal itself, and the loss of elasticity of the skin, causing users to appear much older than they are. With all the marks in the negativity, it astounds and amazes the sober among us that anyone would run the gambit of risks for the benefits of the experience. And yet the benefits are right there in the dopamine receptors. Meth floods the system with the stuff, and the user feels a surge of pleasure and a prolonged sense of euphoria.
Here’s a better way to connect TruScribe whiteboard videos with this currently popular show. While Breaking Bad explores the ramifications of a quiet milquetoast suburbanite father and husband deciding to veer off the path of civility and human kindness into the drug trade and its many dangers, the show itself delivers this same dopamine response through its narrative. It’s a show built around surprises: surprises in plot, in the development of character, in all its twists and turns. The writers have a knack for painting their leads into a corner, and they do this not knowing at the outset what will save their protagonists from jail, or torture, or an awful death at the end of a silvery axe. When those surprises come in frequent and unexpected ways, the dopamine comes with it, pleasurable, euphoric and in the case of Breaking Bad, relentless heartbreaking.
And it’s all over at the end of September. The withdrawal is going to be intense, and prolonged. You’ll have to start watching more TruScribe videos.
TruScribe is a whiteboard video company that uses Scribology™ – applies research from neuroscience and behavioral psychology – to create content that captures attention and boosts retention for marketing, sales, internal messaging and training.
We’ve teamed up Blank on Blankto show you how a precious moment with a loved one can be captured through the process of video scribing. In this case, Bono, the world-renowned musician from the band U2, reflected upon his father’s final days. Blank on Blank partnered with TruScribe Whiteboard Videos to add the visual element to Bono’s story so listeners can literally see what is being said.
Remembering a Father
In late 2001, Anthony Bozza, journalist for Rolling Stone magazine, was writing a story looking back at the year’s memorable moments. As part of his research, he recorded a conversation with Bono of U2. They talked about performing in America just days after September 11. And when asked what his most memorable personal encounter of the year was, Bono said it was sitting by his father’s bedside the days and hours before he died.
Bono describes the conversations he had with his father, and how he went into the hospital room armed with a pint of Guinness and a chaser because he didn’t want his father to be alone at night. He describes a personal epiphany he had while sitting with his dying father. He describes that all he wanted for his father was to keep his dignity. Yet he wasn’t able to do that because cancer is not a dignified disease.
Bono states that as he sat holding his father’s hand, he realized the two most important events of one’s life – birth and death – are actually very messy. The insight was that perhaps dignity is, in fact, a human construct. And that it is humility that is the eye of the needle that all people must pass through.
TruScribe knows just how important listening is. But just like how experiencing the loss of a loved one is not an easy task, listening isn’t enough when it comes to retaining information. That’s why we combine audio and video messaging. And by doing so, the retention rate is increased by 65%, more than six times more effective than audio alone.
By using drawings that illustrate those last few days and conversations between Bono and his father, the viewer can actually see what precious moments were had in these days and hours. And during a time where photographs are rarely taken, coupling a personal narrative with video scribing is a way to memorialize the loved one for years to come.
These days, nearly every successful business has integrated video into its website presence. Obviously we love creating video that helps our clients drive traffic, engage viewers, and share their message. While hand drawn videos using our Scribology™ style can be highly effective for a wide variety of content types, there are a few video styles that work better for some content.
Software Demos – Screen Capture
If you are a software or SaaS company you’ve probably created quite a few screen capture videos that highlight the design and function of your product. It’s hard to imagine doing a video about your product, without showing your actual product. We have created a lot of software sales videos, but in this case of showing off the actual interface we recommend Screen Capture.
Personal Introductions – Talking Head
Whenever Apple creates a new product video, they show the experts behind it. When you need to give your product or service more ‘humanity’, talking head videos are great. When you have a someone in your team who is charismatic and can really show the personal side of your business, it’s a shame NOT to use them. Talking heads work best when you can show people from the waist up and they can be highly emotive with their hands and body.
“Day in the Life” and Behind the Scenes
It is human nature for people to be voyeurs into other people’s lives. (Why do you think reality television is so popular?) Use this concept to your advantage by creating a “day in the life” video that take customers behind the scenes of your business. Use video footage to introduce your employees, show a storeroom, or highlight a brainstorming session. We did a really quick one of these for a local newspaper event. It can be great for getting ‘regular staff’ involved.
Events are visual, providing great potential for video footage. If your company participates in or hosts events, take advantage of this opportunity by creating quick and easy videos of your presence. For example, shoot some video of your company reps at a booth talking with customers. Or if a company representative speaks at an event, include some footage of the presentation as well. Then be sure to post the video on your website and YouTube channel. This strategy provides the added benefit of people searching for the event and finding your company’s site.
Integrating video into your website and marketing strategy is one of the best ways to increase search traffic and engagement on your business website. If you have software demos or need to show real people doing real things, whiteboard video may not be your starting point. And our team of storytelling experts can work with you to evaluate your video offerings and identify content that would be better presented through scribing.
We’ve all seen it: A friend, family member or colleague has a genius start-up idea for a product, service or cause, but the idea falters before ever making an impact. Why? Your connection failed to reach his target audiences in a compelling, memorable manner.
To succeed in a competitive marketplace where consumers are growing increasingly annoyed by intrusive advertising, your message needs to reach your target audiences and inspire them to respond in some way. You need your target audiences to do more than see or hear your message – you need them to pay attention, understand, remember and take action.
But your message can easily become tied down by message-trapping strings, holding it back from its full potential. In our recent “5 Strings” series, we identified and expanded upon the five message-trapping strings, which is also clearly explained through our homepage video. Take a look at the video below and discover why your message is not being received or retained by your audience.
Here, we revisit the five strings again, providing bite size tips for cutting the strings and getting your message to your target audience.
Your message is trapped in the wrong medium. Too many messages are trapped in a medium that are harder for people to consume in a deep and memorable way. Eighty-three percent of learning occurs visually and 11 percent occurs audibly; combining audio and video increases retention to 65 percent. TruScribe’s whiteboard videos are 50 times more likely to receive a high search engine ranking than traditional text pages.
Your message is too short. A common belief about video is that all videos must be kept short (no longer than 90 seconds), lest you risk losing viewers with short attention spans. But short videos are often guilty of cramming too much information (product benefits, features, value propositions, et cetera) into a small space. TruScribe’s whiteboard animations use hand-drawn illustrations to tell stories, keeping viewers’ attention longer.
Your message is tangled in a format that’s hard to process. If your product, service or cause is difficult to explain, you want to present it in as much detail as possible, ensuring your competitive advantage is clearly represented. However, stacks of facts and figures and never-ending PowerPoint presentations is hard (and likely boring) for your audience to process. Sharing information in a story format is a much more engaging alternative.
Your message is trapped in “development hell.” When you choose to take advantage of the benefits of video, but don’t have the skills necessary for production, you’re at the mercy of a video production company that may never deliver on time or within the budget. We’re the most experienced video scribing company on earth because we’ve delivered more than 166 whiteboard animation videos than anyone else.
Your video just isn’t working. You’ve overcome the other message-trapping strings to create an attention-grabbing video and feel like it should be soaring, but you don’t see the invisible threads of how often and how long people are engaged with your message. Sites like YouTube offer free video hosting and analytics functions, while dedicated video hosting sites like Vidyard or Wistia provide even more tools that can be used to understand how your audience is engaging with each of your video clips.
Do any (or all) of these message-trapping strings seem too familiar to you? Learn how we apply our Scribology method of video scribing to set your message free! Get in touch by clicking the banner below and filling out our contact form. We’ll walk you through our video production process and let you know exactly what to expect as we work together.