Our latest whiteboard animation collaboration is helping our fellow countrymen get a clearer picture of the possible ramifications of diving over the fiscal cliff. The collaboration is featured on Wall Street Journal (WSJ) Live and combines Truscribe whiteboard animation with scenic video and expert interviews. It’s narrated and fronted by David Wessel.
The video, which is just longer than seven minutes, explains everything you ever wanted to know about the fiscal cliff, but were afraid to ask. Wessel explains, “Last August, President Obama and Congress did something really unusual: They built a fiscal cliff…and they put the U.S. economy on course to go over this cliff at the end of the year unless they come up with some alternative way to reduce the deficit by $1.2 trillion over the next decade.”
He continues, “What would it take for us to step away from the cliff?…Let me give you five facts about the Federal Budget, which is pretty much all you need to know.”
That’s where Truscribe comes in. Our illustrator breaks down the otherwise complicated intricacies of the Federal Budget into easy to understand imagery. Combined with Wessel’s narration, video message retention jumps to 65 percent, almost 2x more effective than video alone and 6x more effective than audio alone.
The five facts illustrated in the video are:
- In 2011, 63 percent of all Federal spending went out the door without any vote of Congress to pay for past promises like social security benefits, Medicare benefits for the elderly, Medicaid for the poor, farm subsidies and interest on the Federal debt.
- One out of every four dollars spent today goes toward healthcare.
- Closing down Federal agencies can save some money, but not nearly enough to solve the problem. Wessel used an example: More than four million people work for the government, but firing every one of them (from secret service to soldiers in Afghanistan) would not have reduced the deficit by even one-third.
- The U.S. spent $700 billion on defense in 2011, which is one out of every five dollars the government spent.
- The share of income most American families pay has been falling for more than 30 years.
Nobody wants to worry about legal issues and finding the right attorney. But there are times when it’s a necessary part of life. And it’s during those periods that you need the easiest and most cost-effective way to obtain legal advice.
We teamed up withEZLaw.com to create a Whiteboard Animation explaining just how simple finding a lawyer can really be if you know what resource to use. Here is what WE learned:
Researching Lawyers is Time Consuming & Hard
Dealing with legal issues can be overwhelming and finding the right attorney is not an easy (or inexpensive) task. When you’re in the midst of legal trouble – or just need an attorney for general advice of consultation – the last thing you want to do is countless hours of research to find the right lawyer.
Find Legal Advice Like You Find Everything Else – Online
EZLaw is an online service that pairs clients with real attorneys at your convenience. It’s a simple process in which you answer a few questions and the service connects you with experienced legal experts in your state. The lawyer then walks you through the legal processes, answers your questions, and creates the document you need. All you do is download the document, press the “print” button, sign the paper, and you’re done!
EZLaw Has Major Cred
EZLaw is backed by one of the most reputable names in the legal industry, Lexis-Nexis Martindale-Hubbell, the legal authority that has been rating attorneys for more than 130 years.
It Was Our Pleasure
We really enjoyed working with EZLaw for the duration of the production process and are proud of the whiteboard animation we created together. Since the launch of this video we have been asked to develop half a dozen more videos for Lexis-Nexis and for Lawyers.com. It’s relationships like these that drive us to put our best into the video scribing we do.
When you are creating a whiteboard animation video to promote a product or teach a demonstration, finding the right voiceover talent is critical. In fact, research shows that using the right voice can cause a 35% increase in conversion. Are you wondering how to find the perfect talent for your next piece? Use the following five tips to ensure you find the best voice talent for your video.
1. Identify High Quality Voices
Do your homework and search for the highest-quality voiceover talent. Websites such as Voice Talent Productions and Voice Archive are a great starting place for locating talent online (and typically the work can be done from anywhere). Referrals are also a good way to find quality voice talent. Always ask for more than one sample recording from your talent prospects.
2. Use a Voice That Fits Your Audience and Brand
Be sure to keep your audience in mind when you select voice talent. For example, would a male or female voice be more persuasive? Is an accent required? If the video is geared toward children, you may want a voice that is higher and more enthusiastic compared to a sophisticated sound for high-end clientele.
3. Pay Attention to Subtle Voice Qualities
Don’t just listen to the talent for the sound of his voice. Pay attention to the qualities of his voice. Is the pitch and tone clear? Is he enunciating words clearly? Does the speaking rhythm flow? Is there something about his voice that is unique? A memorable voice will help people remember and identify the voice with your video/product.
4. Ask About Equipment
A voiceover professional should have his own studio equipment. This includes a studio-quality microphone. The right equipment is critical because the quality of the recording is what will make the difference in your video. The voice may be pitch-perfect, but if the recording has pops or sounds hollow, you have a problem.
5. Don’t Forget the Business Details
You may have identified a great voice talent, but be sure to always ask the important questions. For example, what is the turn-around time, and does it fit within your production schedule? In addition, always ask about a edit policy. If you need to change a part of the recording – even if it’s just a word or two – there is likely to be a edit charge. Know this ahead of time so you can plan your budget accordingly.
6. Never Say Never You
We usually recommend hiring professional talent. It’s simply the easiest and fastest way to get the best results. However, there may be occasions where you want to draw from talent in your own company. For instance, you might have a sales rep who just knows the material and can deliver it with ease. Or maybe your have a subject expert in your midst and since the material is based in her research, her voice would lend a lot of credibility. In these cases we never recommend recording on a laptop. Find someone who has some quality equipment, or get into a studio.
As you embark on your next video project, keep the above tips in mind as you select your voiceover talent. Remember the voice is equally as important as the content itself. The voice helps persuade, inform and build rapport with the audience. Do not ignore this critical part of your whiteboard animation or you may end up reducing the effectiveness of your efforts.
While most companies are quickly catching on to the potential that online video holds for attracting and engaging potential customers, the process of developing these compelling content pieces often goes awry. What starts out as a great idea quickly becomes trapped in a production queue, waiting on a team that ultimately won’t be able to deliver your product on time and within your budget.
At TruScribe, we call this String #4 – the tendency of your message to be trapped in “development hell,” never to see the light of day.
Whether you’re planning to produce sales videos in-house or through external consultants, the process is typically the same. You’ll hear, “Yes, we can do that,” but then find yourself twiddling your thumbs, waiting on a production team that’s suddenly become less communicative.
The TruScribe Experience
So what’s a customer who wants to leverage the power of online video suppose to do? Well, for starters, why not work with the best?!
We at TruScribe don’t always like to toot our own horns; we do believe that there are a few key differentiating factors that set us apart from our competitors:
Our team knows how to connect with your audience. We’re constantly studying online video trends, consumer psychology and a wealth of other topics in order to make our videos as engaging as possible. By understanding exactly what it is that holds a viewer’s attention, we’re able to craft high quality videos, ensuring that our customers get the biggest bang for their marketing bucks.
Our team knows how to produce videos for the web. Too many internal teams take on the daunting task of video production without understanding the equipment or resources needed to make high-quality, effective video. Instead, using our extensive experience in the field, the TruScribe staff is able to turn around everything from web-ready video clips to 1080p HD video files that will look good in any sales situation.
Our team uses a proven process to guide video production. We know how to avoid production delays, simply because our system is so well-established that it’s easy to stay on task and on deadline! When you need a web video finished on a tight schedule, don’t leave it to chance – leave it to the people who have perfected the process of supplying Fortune500 companies with the materials they need to set their messages free.
Our team’s commitment to turning out consistently high-quality videos hasn’t gone unnoticed. Though our company is still young, we’ve had the chance to work with some major industry players – including Walmart, Microsoft, HP, Cargill and Paypal. These titans of industry know that they can rely on TruScribe – and you can bet that we’ll provide your company with the same level of service and attention when it comes to getting your whiteboard scribing video project finished on time and within your stated budget.
In this third installment of our “5 Strings” series of blog posts, we’re going to cover another common cause of trapped messaging. But rather than simply state the issue that’s at the base of this string, I’m going to illustrate the problem with an example…
Think back to the worst PowerPoint presentation you’ve ever had to sit through. I’m talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and your fingers from straying to your smartphone.
If you think that there’s got to be a better way to convey your company’s message, you’re absolutely right!
Tell a Story
Too often, your message becomes tangled up in a format that’s hard for audiences to process. Although it’s certainly important to convey information about your competitive advantage and the specific benefits and features your product offers, detailing your value proposition through slide after slide of buzzwords and bullet points isn’t doing your message any favors.
So what’s the solution? If you’ve been reading this blog for any length of time, you won’t be surprised to hear that the process of sharing information in story format is a much more engaging alternative.
Our brains are conditioned to hone in on stories, which means that your listeners will be better able to process and understand your company’s message if it resembles this type of pattern.
Now, I’m not saying that you need to start out every sales presentation using a tacky, “Meet Bob” approach. While that might work in some situations, corporate or B2B sales isn’t usually one of them. Instead, you’ll want to capture some of the elements that make storytelling so effective in your business presentations in order to set your message free.
Here’s how to do it:
Focus on the relationships between ideas and how these ideas impact your listeners. Doing so gives listeners the impression that they’re hearing an engaging and compelling story without any cutesy gimmicks.
Break your content up into easily digestible chunks. Think about books, which are structured by chapters and then broken down even further by paragraphs. This implicit hierarchy gives the brain a break and allows it to process information at its own pace – making it much more likely that your message will be retained by listeners.
Tailor your story to your clients’ experiences. Stop focusing so closely on what your product can do and use your sales presentation to actually show clients how you can heal what’s ailing them!
Transforming your Message
Obviously, if you’re working with traditional presentation methods, your ability to create engaging, story-style sales pitches will be limited. That’s one of the reasons we’re so passionate about the potential whiteboard scribing videos hold for sales message delivery.
Using our Scribology video format, we’re able to transform your dated, bullet point-riddled PowerPoint slides into compelling videos that make use of simple images, refined colors and focused framing in order to un-trap your message and deliver your corporate story in a way your audience can process and enjoy. To find out more, give us a call at 888.684.4944 to get started with the TruScribe process today!
At TruScribe, our primary goal is to help you and your organization to “set your message free” through the use of engaging whiteboard animation. However, in order to understand why this is so important, we must first look at what exactly is holding your company’s story back from being heard and retained by your audience members.
We call these limitations “strings,” and over the next few posts on this blog, we’ll be going into more detail on the top five strings that trap your message from being fully realized by your audience.
Today, we’ll start with string #1 – the fact that most messages are trapped in mediums (typically text or audio content) that are harder for people to consume.
While it might seem strange to think of video as an ideal format for message delivery – especially considering that the rise of internet video is still somewhat in its infancy – the reality is that this particular medium represents one of the best ways to share your messages with your audience.
In fact, according to recent studies, pairing the vocal delivery of your information with video imagery results in two times more message retention than conveying information via video alone – and nearly six times the retention achieved using audio files alone. As a result, if you’re serious about getting your message out to your audience members, consider that the combination of voice and video found in whiteboard scribing videos may be the ideal way to bring about this result!
It’s also important to note that there’s never been a better time to share your message using online video services. Here’s why:
Online video viewing habits continue to skyrocket, with the average online viewer consuming 20 hours of video footage each month. And increasingly, users are viewing longer and longer videos at a time – meaning that they’ve already been conditioned to receive your message in this way.
Video files offer significantly better SEO results than text alone. Both search users and the search engines love to see video files in the natural search result listings, making your video files as much as 50 times more likely to be ranked for your target keywords than standard text pages.
YouTube is already the third most-viewed website in the world. The popular video sharing service is a search engine in its own right, with tons of traffic from interested online viewers. As there’s no end in sight to the upward trend of video viewership, you’ve got every reason in the world to position your company as a leader in online video now.
To learn more about how you can cut the string of message-trapping mediums, email TruScribe today at GetStarted@TruScribe.com Using our proven whiteboard scribing processes, we’ll help you to create engaging videos from any message that can be launched online to both entertain and educate your audience members in a way that resonates with them!
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing your digital content to generate interest and potential sales leads – but either way, you’re expecting some sort of business benefit to occur as the result of viewer engagement with your website.
Unfortunately, encouraging these conversions can be a challenging process. Today’s digital consumers are burned out on advertisements and marketing buzzwords – and even if your sales language presents your company’s value proposition in a seemingly reasonable way, website visitors may dismiss your benefit statements without ever giving them a fair shake.
But while this behavior may seem reasonable when we’re the ones slogging through digital promotion after digital promotion, it’s quite a bit more irritating when it’s your company’s success or failure on the line!
In these situations, you need something that cuts through the digital clutter in order to regain visitor attention and increase your likelihood of scoring the website conversions you’re so hoping for. You need whiteboard animation videos!
Utilize Whiteboard Animation Videos
Although video scribing can be used in practically any circumstance in order to increase on-site conversions, let’s look at just a few possibilities in order to reveal the full potential of this engaging advertising medium.
Whiteboard scribing videos can be used:
- Selling products. If your company retails high-value or highly-technical products on its website, whiteboard scribing videos can help to bridge the gap between text-based product descriptions and actual user experiences. Using our Scribology process to illustrate exactly what kind of a difference your products can make in your consumers’ lives can go a long way towards eliminating the fear that comes along with making big-ticket purchases online.
- Generating leads. As another example, if your company runs an email marketing newsletter, getting customers to voluntarily give away their email addresses can be a challenge. No matter how many flashing arrow graphics you use or how many bullet point lists of benefits you provide, it can be difficult for consumers to see enough value in your offering to make the tradeoff between signing up and enjoying the benefits you’ll provide. Again, whiteboard scribing videos can be used to make this process of persuasion more personable, increasing this particular type of website conversion.
- Prompting action. Alternatively, if your organization seeks to inform website visitors about a cause and encourage their action on issues that are particularly meaningful to you, there’s simply no better way to do it than with whiteboard videos. Whiteboard videos make excellent use of the visual storytelling process process, which allows you to draw viewers into your organization’s story and share why exactly their action is so important to you. It’s also a great way to break complex issues down into easily understood concepts, making whiteboard scribing videos an ideal solution for motivating action on issues at any end of the complexity spectrum.
Time and time again, the videos we’ve produced for our customers have proven effective when it comes to breaking through the noise online in order to compel website visitors to action.
Contact us to learn more about how TruScribe’s Scribology method can be used to set your company’s message free in order to increase website conversions.